Corey Austin Email & Phone Number

Guided a team of 8 strategists across three strong disciplines (Brand Strategy, Connections Strategy, and Social Strategy).Led US creative strategy, positioning, and messaging for 4 major Samsung launches across a portfolio of major devices (S23, S24, Foldables, Ring, Watch, and Buds).Worked closely with great teams at Samsung (US) and Cheil Global to grow 24% market share to 31%, becoming a go-to collaborator for two Samsung CMOs and their teams.Collaborated to create and optimize innovative, never-been-done-before marketing including stunt-driven social media, Samsung’s Live Video Commerce, #TeamGalaxy Influencers, #TeamGalaxyU Campus Ambassadors, and Galaxy on Tour (Experiential) programs, driving outperforming social engagement, PR coverage, and consideration lift.Led strategy on new business pitches, resulting in work for exclusive, luxury-oriented brands like Aston Martin, P&G Beauty, and Moira Beauty.Led work redefining agency positioning and crafted the story of Cheil Dallas's agency credentials.Spoke as an advocate for the agency's perspective, live and uncut on stage, at the Digital Fight Club, Brand Innovators Summit, AAF events, and more.

Dallas, Texas, United States

Emerging technology is a powerful lever, but it is perpetually at risk of becoming a toy, or worse, a nuisance. As the lead innovation strategist at Cheil, I find pivot points —creative spaces in culture and community where new technology can move people in magical, useful, and exciting ways. In doing so, I expand the types of work the agency brings its brands, renew the way it tells their stories, and bring fire to the people they serve.

United States

Scry is an AR studio that creates world-class lenses and more for brands, artists, and anyone else ready to look into the future. Past clients include Shiner Beer, Snapple (in partnership with Lil Nas X), Core Water (in partnership with Hailee Steinfeld) and The Cayman Islands.

Dallas

As the leader of the agency's Creative Technology team, I lead efforts to create new types of creative projects for the agency. Since establishing the role, I've expanded the types of services and campaigns we bring to our clients, new and existing. Together with a team of cross-disciplinary creators, I have envisioned, prototyped, and produced award-winning projects across Shiner Beer, Choctaw Casinos & Resorts, Keurig Dr Pepper (incl. Dr Pepper, 7UP, A&W Root Beer, Snapple, and Mr & Mrs T), Ram Trucks, and National Vision.

Dallas, Tx

As a Senior Digital Strategist, I brought focus and new championed new ideas for brands in the digital space. Each day, I lead brand and content strategy, consumer research, creative development, prototyping, testing, and analytics – all towards a single end: great, creative ideas that solve problems for brands and the people they serve. Brands: Keurig Dr Pepper (Dr Pepper, 7UP, A&W Root Beer, Schweppes, Mr & Mrs T, Snapple, Orange Crush, Canada Dry), Ram Trucks (1500, EcoDiesel, Ram Commercial), Jeep (Cherokee, Renegade), FIAT (500X, 500L), Alfa Romeo Chrysler (200), The Home Depot, and TXU Energy.∙ Helped pitch and win Keurig Dr Pepper (Fortune 500) and directed strategic efforts on portfolio brands over a span of 4 years. Met with and guided clients at all levels to help create great, iconic advertising.∙ Won multiple awards for strategically-guided, creative work, including 7UP Mix It Up A Little, 7UP Digital Bartender (2019 Webby Awards Gold), Dr Pepper Esports (Nominated 2018 Commercial Esports Partner of the Year).∙ Guided the redesign of 8 major Dr Pepper Snapple Group websites, winning a 2016 W3 Award for Dr Pepper.∙ Requested to present yearly trends to Dr Pepper Snapple Group's entire marketing organization on multiple occasions. Twice requested to co-create presentations with VP of Media and CMO for Association of National Advertisers.∙ As sole Snap Lens creator, led the agency to become an official Lens Studio Creative Partner.∙ Created rapid prototypes including a music-focused wearable for 7UP, a 3D printable water cooler for Snapple, a bluetooth plant display for Home Depot, and a headline-hacking Chrome extension for Snapple.

Greater Salt Lake City Area

Provo, Utah Area

Learned basic HTML, javascript; worked on paid and earned media strategies and SEO to build awareness for local brands.

Greater Chicago Area

One of four Butterfinger "Funterns"​ selected nationwide. Created weekly 60 second videos to help launch a web-based video contest, posted for brand social media accounts, and represented the brand online and in person at events in the Chicago area.