Hello, I'm Crystal. By day, I navigate the world of marketing strategy and campaign management, and by night, I channel my creativity into writing stories and poetry that explore diverse human experiences. With over four years of experience in social media strategy, brand marketing, and stakeholder collaboration, I have a track record of managing high-impact campaigns and optimizing processes for mid- to large-sized organizations. Notably, I’ve overseen over 100 media campaigns, including a collaboration with Universal Parks & Resorts that contributed to a 3% market share increase and tripled engagement.As a writer and first-generation Mexican-American, I’m passionate about representing diverse narratives in media. Through my marketing work, writing, and photography, I strive to weave together unique stories that resonate and amplify voices that often go unheard. I believe that storytelling is at its most powerful when paired with compelling visuals, and I work to capture narratives that truly connect with audiences.With a strong foundation in analytics, strategy, and creative storytelling, I bring actionable insights and a fresh perspective to every project. I’m excited to connect with others who share my commitment to creativity, inclusivity, and impactful storytelling in marketing.
Listed skills include Public Speaking, Powerpoint, Facebook, Research, and 24 others.