Caroline Koch Email & Phone Number

Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: - Alzheimer's Association - Strategic communications and promotional materials for the Healthy Brain Initiative -Atlanta Regional Commission - Digital ad campaigns & website for WorkSource -GURU Media Hub - Brand identity, videography, and websites-Lives in the Balance - Brand identity, digital campaign, and website-National… Show more Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: - Alzheimer's Association - Strategic communications and promotional materials for the Healthy Brain Initiative -Atlanta Regional Commission - Digital ad campaigns & website for WorkSource -GURU Media Hub - Brand identity, videography, and websites-Lives in the Balance - Brand identity, digital campaign, and website-National Association of Chronic Disease Directors - Brand videography for National Breast & Cervical Cancer Early Detection Program and Walkability Action Institute, Digital ad campaigns and marketing materials for Healm, Infant and Toddler Nutrition, and Public Health AmeriCorps Show less

Greater Atlanta Area

-Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed… Show more -Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed direct report. -Experience with brands such as: 20th Century Fox, Hershey’s, KFC, Lexus, Pepsi, PlayStation, State Farm, and WB. Show less

-Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network… Show more -Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network initiatives and industry trends. Show less

-Cross-trained to manage additional sponsorships and promotions for Adult Swim.-Promoted to work on below responsibilities as Marketing Assistant in a greater capacity by seeking out process improvements that increased efficiencies and reduced workload stresses on the team.

Atlanta, Ga

-Oversaw weekly production of CN sponsorships as part of a cross-functional team, working with brands including Disney, Hasbro, Kraft, LEGO, and McDonald’s. -Developed relationships between creative, legal, PR, programming, and sales teams to gain a better understanding of the business and improve communication skills. -Tracked and analyzed results for all CN promotions and presented competitive research to teams.

Oxygen Media Ad Sales Research Intern

B.S., Media, Culture, And Communcation

Magna Cum Laude

Study Abroad Program, Italian Studies