Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: - Alzheimer's Association - Strategic communications and promotional materials for the Healthy Brain Initiative -Atlanta Regional Commission - Digital ad campaigns & website for WorkSource -GURU Media Hub - Brand identity, videography, and websites-Lives in the Balance - Brand identity, digital campaign, and website-National… Show more Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: - Alzheimer's Association - Strategic communications and promotional materials for the Healthy Brain Initiative -Atlanta Regional Commission - Digital ad campaigns & website for WorkSource -GURU Media Hub - Brand identity, videography, and websites-Lives in the Balance - Brand identity, digital campaign, and website-National Association of Chronic Disease Directors - Brand videography for National Breast & Cervical Cancer Early Detection Program and Walkability Action Institute, Digital ad campaigns and marketing materials for Healm, Infant and Toddler Nutrition, and Public Health AmeriCorps Show less

-Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed… Show more -Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed direct report. -Experience with brands such as: 20th Century Fox, Hershey’s, KFC, Lexus, Pepsi, PlayStation, State Farm, and WB. Show less

-Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network… Show more -Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network initiatives and industry trends. Show less

-Cross-trained to manage additional sponsorships and promotions for Adult Swim.-Promoted to work on below responsibilities as Marketing Assistant in a greater capacity by seeking out process improvements that increased efficiencies and reduced workload stresses on the team.

-Oversaw weekly production of CN sponsorships as part of a cross-functional team, working with brands including Disney, Hasbro, Kraft, LEGO, and McDonald’s. -Developed relationships between creative, legal, PR, programming, and sales teams to gain a better understanding of the business and improve communication skills. -Tracked and analyzed results for all CN promotions and presented competitive research to teams.

Oxygen Media Ad Sales Research Intern