Carlos Cruz Email & Phone Number

Charlotte, Nc, Us

Klingenberg, Bayern, De

Owned strategic account plans with impact in +60 countries identifying new growth opportunities. Negotiated new contracts/agreements maximizing profit and share of wallet through extensive travel in EMEA, APAC and Americas lowering cost to serve in for WIKA’s global production network and 46 global subsidiaries• Delivered new global revenue streams resulting in multi-million-euro sales impact • Developed cross-functional & local internal teams improving customer experience through voice of the customer corrective actions

Düsseldorf, North Rhine-Westphalia, De

Responsible for developing, driving and owning the sales distribution and channel partners and setting the overall North America distribution/channel partner strategy for the Furniture and Building Components market which resulted in 43% increased revenue.

Norderstedt, De

Earned two promotions in two years with this global adhesive tape manufacturer with $1.5B in sales and 4100+ employees. In advancing to the role of Automotive Market Manager of NA, gained responsibility for a region generating $30 million in revenue from OEM/OES customers. Prior to this, as the Channel Manager of NA (2017-2018), developed and led the distribution and converter partner program across all business units. Initially hired as the Industrial/Appliance Market Manager of NA, and was requested by senior leadership to take the Channel Manager role after only four months.Key achievements:• Triggered 20% growth in targeted OEM/OES accounts across NA automotive market by spearheading strategic initiatives and introducing new products.• Devised, gained buy-in, and implemented alignment plan to overhaul partner program, create a consistent message, and focus on customer needs, engagement metrics, goals, rebates, MDF, and planning process.• Collaborated with Industrial Markets team to drive $4M in growth (11.2%) vs. 2016, exceeding plan by 4.2%.• Captured $200K opportunity within first four months by leading Tech Day at Electrolux.• Placed in fast-track Management Development Program open to 20 high-potential employees globally; courses included strategy, finance, supply chain, HR, and sales/marketing from top university professors in Europe.

During this period, expanded my cross-cultural knowledge by traveling internationally and teaching Chemistry and English in Peru, Mexico, and the United States. Taught English, Chess, Computer Programming, Math, Physical Sciences, ESL, Literacy to children, teenagers and adults

Cary, Nc, Us

Was promoted six times during a highly successful tenure with this $1B global chemical industry company. As the Sr. Sales & Field Technical Service Manager, I led a team of seven direct and two indirect reports. By devising strategies and executing the global key account management process, we successfully achieved our sales and field technical service goals targeting rubber to metal, weatherstrip/sealing, and coil coating customers.Key achievements:• Surpassed goals for pricing actions and grew sales volume by >14% in 2013 and >18% in 2012 by leading business development efforts that resulted in key wins.• Delivered more than $10M in cost savings to customers and increased satisfaction by emphasizing focus on VA/VE activities and improving field technical service delivery quality and speed.• Completed 18-month executive mentorship program designed to prepare high-caliber talent for positions of increased responsibility.

Cary, Nc, Us

Led market growth for industrial structural adhesives & coatings with additional responsibility as the Sales Manager for Mexico & Central America in 2009 and as the Market Manager for industrial rubber to metal adhesives and specialty chemicals in 2008.Key achievements:• Achieved 26% lift in channel sales in 2010 following launch of preferred distribution program incentivizing sales teams and channel partners to perform at higher levels and offering increased training to partners.• Raised profitability by 21% by creating streamlined process for distribution network to address special pricing requests that dramatically reduced complexity and resource demands.• Solidified company’s leadership in metal-bonding market by orchestrating launch of new Maxlok™ structural adhesive product line, which generated over $10 million in sales.• Played a key role in new product development by leading product definition workshops for next-generation adhesive product line in Mexico and Brazil and co-leading workshop in the US and Canada.• Enhanced sales team success by establishing sales training program for 19-member Americas team.

Cary, Nc, Us

Focus was on maintaining and verifying the proper calibration of testing equipment following internal and external methods in a facility that manufactured thick film and materials for electronic products. In addition, I contributed to efforts to prepare the facility for its ISO 9001 recertification process.

Cary, Nc, Us

During this expat assignment, grew sales volume to €7.2 million (+20%) by onboarding new accounts and expanding distribution while serving as key account manager for Italy, Spain, and Portugal. This involved creating marketing/sales, pricing, and logistics strategies, as well as integrating a new acquisition into LORD Corporation.

Cary, Nc, Us

•Signed a $1 million annual supply deal for an anticorrosion coating on the U/W platform. I also gained the first-ever aqueous coating specification on the GMX 020 Program for weatherstrip applications. As Account Manager, I grew sales 10% year-over-year in a $2.5 million territory and launched new products.

Cary, Nc, Us

Was recruited for a rotation-based training program that encompassed sales, technical service, customer service, credit, finance, manufacturing, and product development.