Cade Coon Email & Phone Number

Peoria, Illinois, United States

• Member of Marketing Strategy team• Completed market research on competitors’ (Direct, Regional, National) website menu structures• Used Siteimprove to track consumer behavior and user journeys on OSF HealthCare’s website• Created a report that detailed where website users were referred from, where they went after visiting different pages, and how often they clicked CTAs• This data is being used to help create a new Digital Experience on OSF’s website• Assisted Video and Digital team with setting up, filming, and editing of promotional materials• Gained experience using SEMrush: Conducted research on competitor SEO, looked for potential untapped keywords, compared backlink data with competitor websites, offered suggestions on most useful tools to improve SEM strategy• Gained experience using NRC Health's market research tools• Used Microsoft Word, Excel, and PowerPoint extensively• Participated in monthly strategy meetings with the Senior Vice President and Vice President of Marketing and Communications• Attended OSF's annual Marketing & Communications Council where I completed team building activities and learned how the organization strategically plans for the future

Kiawah Island, South Carolina

• Assisted staff with the preparation and set-up of facilities (corporate hospitality, media center, vendor compounds, volunteer headquarters, spectator viewing areas)• Finalized placement of graphics throughout the event (flags, vinyl stickers, banners, and signs)• Coordinated with other departments to ensure efficient processes were executed• Assisted vendors and staff with tear-down and clean-up procedures following the completion of the event• Gained experience in event management• Learned more about the process of event management and gained an understanding of how many people are involved to help an event run smoothly• Became proficient with tools such as drills, hammers, and wrenches by using them on a daily basis