Cady Mecham Email & Phone Number

Denver, Colorado, United States

Seattle, Washington, United States

Identify target audiences and analyze their characteristics, behavior, and media habitsManage integrated planning and buying across all media channels including (TV, Radio, OOH, Print, Audio, OTT/CTV, Display, Native, Social, etc.)Oversee campaign implementation across all channels including building asset grids, trafficking creative assets, 3rd party tracking/tagging, and ensuring seamless launch of campaignsAssist planning leads on assembling media recommendations to clients and presenting tactical details and rationaleCreate vendor RFPs and evaluate proposalsManage daily, weekly, and monthly campaign optimizationsHandle vendor negotiations and maintain relationshipsLead client reporting and analyze campaign data and recommend optimizations on a weekly and monthly basisAssemble post campaign reports and analysis to be presented to clientsMentor and train junior staff

Conducted thorough audits and enhanced performance of PPC/SEM campaigns for enterprise-level clients.Managed budgets surpassing $100 million to maximize campaign effectiveness.Devised and implemented strategic roadmaps to guarantee achievement of targeted milestones.Skillfully analyzed data, presenting insights to clients during weekly meetings.Established routine testing protocols to optimize campaign strategies for peak performance.Remained current with emerging trends and advancements within the digital landscape.Generated comprehensive Excel-based reports to communicate campaign outcomes effectively.

Developed and enhanced paid social media as well as PPC/SEM campaigns for diverse client sectors.Devised strategic blueprints for both existing and prospective clients, guaranteeing attainment of desired benchmarks and outcomes.Coordinated and oversaw OTT purchases across various suppliers, while maintaining vigilant supervision.Employed data scrutiny via tools like Google Analytics, SEMrush, etc., to generate monthly progress reports.Remained well-informed about the latest trends and advancements within the realm of digital marketing.

Colorado Springs, Colorado Area

Crafted and disseminated content for 38 clients, ranging from automotive dealerships, The United States Olympic and Paralympic Museum, The Colorado State Fair, casinos, and trucking companies.Formulated monthly content schedules tailored to the specific needs of each client.Conducted data analysis to verify the efficacy of the outlined social media strategy, attaining intended outcomes and reaching established milestones.Produced visuals using tools like Canva and Adobe Photoshop.Captured on-site content encompassing live sessions, imagery, videos, interviews, and more.

Colorado Springs, Colorado Area

Devised weekly film schedules for 12 theater venues, strategically maximizing ticket sales.Coordinated the procurement and verification of timely arrival of marketing materials for each movie release at every theater.Constructed weekly newsletters and text messages tailored to each location, furnishing customers with showtime updates, new release information, and exclusive concessions offers.Arranged private events and birthday celebrations, featuring personalized concession packages and bespoke screening times.Crafted compelling content for each theater's social media presence on Facebook and Twitter.Conceived and produced promotional signs and flyers for movies, policy revisions, and more.

West Valley, Ut

Aided clients via telephone and email in finalizing applications, processing payments, and ascertaining account statuses.Validated identity documents.Conducted continuous data entry, credit assessments, and audits throughout the day, guaranteeing precise execution of all procedures.Engaged in the Leadership & Coaching Development Program, an experience that honed my ability to enhance personal accountability, adeptly coach colleagues, and engage in vital conversations.

Greater Salt Lake City Area

Oversaw all social media accounts, encompassing Twitter, Facebook, Instagram, LinkedIn, and Google+.Formulated and arranged content across all platforms, establishing a seamless posting cadence.Acquired proficiency in analytics for monitoring platform performance, utilizing insights to drive enhancements.Established and managed a booth presence at a community street fair, effectively spotlighting website services to the local populace.

Bachelor’S Degree, Strategic Communication- 3.7

I assisted in the creation of a marketing plan for the Utah Symphony to reach the demographic of adults ages 18-35 years old. Reported.

Associate’S Degree - 2.8, General Studies

Activities and Societies: Bridge the Gap