Rachel H. Email & Phone Number

Denver, Colorado, United States

• Crafted and meticulously executed customer-focused lifecycle marketing strategies to drive engagement and revenue, resulting in a >20% increase in both user visits and revenue.
• Boosted email marketing project efficiency by 40% through proactive cross-functional collaboration and streamlining workflows.
• Revamped the email performance analytics framework, driving data-informed decisions across ~45MM email sends/week, resulting in a 6.7% increase in visits, 31.4% revenue growth, and a 21.8% reduction in send volume.
• Drove persona development and campaign optimization by introducing revolutionary user research and survey methodologies, leading to an immediate 10% lift in user visits and 14% lift in revenue for routine messaging.

Remote

• Successfully executed de novo lifecycle email program for 5MM customers, driving activation, adoption, and reengagement.
• Established quantitative baselines for audience segmentation and KPIs. Standardized analytical practices, introduced A/B and holdout testing, and refined campaign dimensions to continually optimize results.
• Quadrupled the activation rate of an "adoption-resistant" segment of sunk-cost users from 5% to 27% by implementing a relevant and timely activation sequence for that segment.
• Improved email deliverability and reach by establishing meticulous new auditing / list hygiene processes.
• Uncovered an untapped revenue stream within cost center user behavior, crafting and executing a successful revenue-producing campaign that also increased overall engagement by 5%.

San Francisco Bay Area

• Led San Francisco chapter of state job club for technical, managerial and professional workers. Represented organization at speaking engagements. Re-tooled volunteer job structures to improve effectiveness.

San Francisco Bay Area

• Created and executed multi-channel marketing campaigns. Produced all campaign assets and sales enablement materials throughout marketing funnel.
• Transformed analytical framework to assess lead referral productivity; build consensus with sales training and operations to adjust sales pipeline management.
• Led technology initiative to improve sales lead tracking CRM to align better with marketing and sales roadmaps, capture more actionable data points, and increase automation.

San Francisco Bay Area

• Produced complex, segmented pricing initiatives earning >$6 million incremental revenue annually while optimizing customer retention and loyalty.
• Designed and conducted customer market research (price sensitivity); implemented segmentation strategy from a customer advocacy perspective.
• Improved revenue forecasting methodology, reducing forecast-to-actual variances from prior high of 10% to <2% average.

San Francisco Bay Area

• Operationalized and launched new product earning >$3MM revenue annually by year 2. Conducted direct marketing campaigns including A/B testing.
• Forecasted the profitability of direct marketing test opportunities for acquisition and loyalty programs; developed financial business cases for investing in market testing.

San Francisco Bay Area

Madison, Wisconsin, United States

Master'S Degree, Business, Management, Marketing, And Related Support Services

Master’s degree. Fellow, Bolz Center.

Certificate, Digital Marketing | Strategy

Bachelor’S Degree, English Literature And Music