Audience Engagement
Aberdeen, Scotland, United Kingdom
For my 3rd year of University at Robert Gordon University, I completed a 12-month placement for Aberdeen Archives, Gallery, and Museum in the Audience Acquisition team.• Engaging with social media channels and responding to comments and messages across channels • Producing, filming, and writing engaging, fun social media content across Instagram, Facebook, X, Tik Tok, Threads, and LinkedIn channels while following the Aberdeen City Council style guide• Developed a new content strategy for short form video content that the team will continue to use upon my departure in the role• Brainstorming, delivering, and scheduling content for social media through Orlo• Monitoring, tracking, analysing and report on performance on social media platforms• Researching and monitoring trends to produce on-trend content• Encouraging collaboration across teams and departments