Caelan Dillon Cmktr Mcim Email & Phone Number

London Area, United Kingdom

Building a dependable, end-to-end lifecycle revenue engine that solves for both Feefo, and the customer.

Delivering a transformational change in marketing approach. Adopting a proactive customer-centric, content-first approach to reach, educate and nurture prospects and customers, generating heightened demand for Waterscan and increasing market penetration.● Responsible for the planning and execution of the omnichannel demand generation strategy across the full customer journey, incorporating brand marketing campaigns, lead generation and nurture programmes to enhance customer acquisition and customer advocacy● Managing an integrated channel and tactical mix, both inbound and outbound, including direct marketing, content marketing, email, website, webinar, media collaboration, social and advertising● Strategic development and delivery of the ABM programme, aligning marketing, sales and account management to engage and convert blue chip prospects, and upsell customers, with bespoke customer journeys (proposition, product, content and communications)● Delivery of customer marketing programme including customer events (online and in person) and communications to drive advocacy, word of mouth and upsell opportunities● Nurture and cold outreach programme process creation, set up of internal content library and implementation of new marketing platform● Achieving senior leadership buy-in for strategy-critical projects and developments (brand evolution, website rebuild, service offering structure and proposition refinement)

Departmental lead for European-wide specialist supplier of tools, consumables and major project solutions, reporting to the board of directors.● Full ownership of the marketing function, brand and all marketing activities, both strategically and tactically, focusing on demand generation, new business acquisition and building brand equity to drive direct and long-term business growth● Creation and execution of the 2020 marketing strategy leading to: 80% increase in monthly new customers, £350,000 new customer pipeline revenue generated in 5 months, 66% increase in new account sign ups for bespoke built customer ordering and stock management application● PPC strategy review and restructure leading to: improved eCommerce sales for high margin products, 54% improvement in interaction rate, 21% saving in budget● Conception and implementation of the revenue operations function - an initiative aligning marketing, business development and sales to the overall business revenue target● Planning and delivery of content marketing and promotional communications, including the complete redevelopment (purpose, content and focus) and curation of the brand’s quarterly industry print magazine that is distributed to circa 5,000 readers● Refinement of business proposition, brand and marketing messaging across all channels

Marketing Manager for global manufacturer, importer, distributor and wholesaler of art and craft, education, toy and stationery products. Responsible for the strategic direction, planning and implementation of B2B marketing activities, with a focus on demand and lead generation to achieve business growth objectives.● Managed the complete overhaul and development of new positioning, key messaging and value proposition for West Design Products and all 20 house brands● Conducted detailed customer analysis and research, helping the business understand its ‘ideal’ target customer, identify new growth markets to penetrate and develop new proposition● Management, build and launch of two new websites for B2B and B2C audiences● Implementation and optimisation of internal marketing and sales lead management processes to maximise conversion rates● Improving brand salience and increasing SOV through thought-leadership & promotional content, trade publications and advertising

As Senior Marketing Account Executive, main responsibilities included the day-to-day management and delivery of multi-channel B2B marketing campaigns for clients such as Karcher, Toshiba TEC, Maxxia Group, Evolve Architecture and Hi-Level Mezzanines. Driving effective, efficient and profitable campaign activity for both the client and business. Playing a leading role in the renewal and strategic planning of client marketing campaigns. ● Gained extensive experience in content marketing, email marketing, social media marketing, lead generation & nurture, ABM, direct mail, data management and stakeholder management● Delivery of monthly campaign reporting against set objectives and quarterly campaign presentations to clients, including ongoing campaign analysis and insights to help drive effective client marketing decisions● Production of effective, engaging copy for audiences across all channels● In-depth persona creation, customer, market and competitor research for clients

Nursling, Southampton

Marketing Account Manager for B2B direct marketing and demand generation agency committed to helping SME clients grow their business with accountable and measurable marketing aligned to their objectives. Responsible for the overall strategic planning and day-to-day execution of integrated, multi-channel B2B marketing campaigns for clients.

Cim Marketing Leadership Programme (Level 7)

Contemporary Challenges Leading Change Managing Business Growth

Cim Diploma In Professional Marketing (Level 6)

Marketing & Digital Strategy - Distinction Resource Management - Distinction Innovation in Marketing - Merit

Mini Mba In Marketing, Marketing, Grade A

The Mini MBA in Marketing is a CPD accredited, strategically focused MBA level course taught by Professor Mark Ritson. Covering content.

A-Level

Gcse