Caetano Maffra Email & Phone Number

State Of São Paulo, Brazil

Joao Pessoa, Paraiba

As an advisor and partner at PB Hub, I play a pivotal role in driving new business ventures and shaping product strategies. My focus is on steering the company towards sustainable growth, leveraging my expertise to make informed and strategic decisions that resonate with our core persona.PB Hub, established in 2019 as a Software and Design House, is committed to invigorating the technology and innovation landscape in Northeast Brazil. Our mission is not just to excel in our field, but also to create a nurturing environment where new talent can thrive in the tech industry. My role involves not only guiding the company through the complexities of the business landscape but also ensuring that our product strategies align seamlessly with our overarching business objectives. This synergy is crucial in realizing our vision of being a catalyst for technological advancement and professional development in the region.

Remote

Leading an innovative initiative within the product team, my mission was to enable the Hotmart platform to sell physical products. Here are some of the key highlights of my role:- Leadership of Product and Design Teams: Coordination and leadership of multidisciplinary teams tasked with building a functionality for the sale of physical products on the Hotmart platform.- Strategic OKRs Definition- Product Lifecycle Management: Responsible for all phases of the product lifecycle, including discovery, ideation, prototyping, MVP, and launch.- Data Analysis and User Research: Utilizing data analysis, interviews, and surveys to understand and meet customer needs, focusing on the Hotmart persona.- Design and User Experience (UX): Development of user-centered designs and experiences, ensuring feature adherence and usability.- Cross-Functional Collaboration: Effective collaboration among different teams to optimize the product development process.- Agile Methodologies: Application of agile methodologies in daily project management, facilitating adaptability and efficient delivery.- Roadmap and Strategic Planning: Creation and management of product roadmaps with well-defined priorities, ensuring strategic execution and alignment with business objectives.- Definition of Go-to-Market Strategies.

Remote

- Product Backlog Management: Effective prioritization of the backlog, focusing on customer experience and strategic alignment.- Leadership in Decision Making: Driving key decisions as a Business Owner, guiding product development and sprint planning.- Agile Collaboration and Quality: Partnering with Scrum teams to deliver and test product features, ensuring high quality.- Performance Analysis and Innovation: Monitoring product performance, driving innovations and continuous improvements.- Expertise and Cross-Functional Leadership: Leading in synchronizing product and business strategies, focusing on innovation and e-commerce, across global teams.

- Product Strategy and Vision: Define the vision and strategy for marketplace integration products and new e-commerce apps, ensuring alignment with business objectives.- Product Lifecycle Management: Lead all phases of the product lifecycle, from the discovery and prototyping phase to the launch of new e-commerce apps.- Strategic Partnership Development: Establish and cultivate productive partnerships with integrators and agencies to enhance product capabilities.- Metrics Definition and Research: Set relevant KPIs and conduct qualitative and quantitative research to inform product decisions and identify improvement opportunities.- Planning and Execution of Go-to-Market Strategies: Plan and implement effective go-to-market strategies to ensure the successful launch and performance of new products in the market.

- Marketplace Partnership Development and Management: Lead the creation and implementation of an innovative partnership program, prospecting new marketplaces and evaluating strategic growth opportunities.- Data Analysis and Performance Optimization: Monitor data analysis to optimize marketplace performance, collaborating with the product team to identify and implement continuous improvements.- Growth Strategies and Support for VTEX Customers: Develop and execute growth strategies aimed at supporting VTEX customers, ensuring a competitive offering in the market.- Process Improvement and Partner Education: Manage operational and financial processes, ensuring efficiency, and enriching partners' journey with innovative educational content.- Strategic Hunting of Sellers and Marketplaces: Drive the identification and attraction of relevant sellers, as well as the search for marketplaces aligned with the needs of the sellers, promoting partnerships within our ecosystem.

São Paulo

- Mapping of platforms and solutions that meet the demands of Lojas Marisa;- Surveying sales, financial, customer service, marketing, and purchasing workflows;- Management of the Marketplace project, integrating all involved areas, consolidating action fronts, and managing the backlog;- Negotiation with partners for better positioning of Marisa's product assortment;- Demand management in conjunction with the Purchasing department to meet the budgeted sales for each channel.

São Paulo E Região, Brasil

- Digital Product Management: Led the discovery, validation, and implementation of e-commerce solutions, including digital services and insurances.- Marketplace Development: Implemented the Assistance and Installation Marketplace, expanding digital offerings.- Innovation in Omnichannel Sales: Managed omnichannel sales of Claro Control Plans, integrating e-commerce and physical stores.- Financial Products: Deployed Ricardo Eletro's Private Label card and CDC operations, optimizing financial solutions.- Online Loan Projects: Spearheaded online loan projects, enhancing customer financing options.

São Paulo E Região, Brasil

- Wedding List Management: Led the management of Ricardo Eletro group's wedding list, encompassing both e-commerce and physical stores.- Payment Innovation: Spearheaded innovations in payment methods, enhancing gateway, acquisition, and anti-fraud processes, and implementing PSP solutions in e-commerce.- New Business and Retail Ventures: Strategically engaged in New Business, sourcing and implementing opportunities in retail and innovation, including door-to-door and franchise projects.- Reverse Logistics and Returns Management: Efficiently managed online returns, negotiated with industries, and managed sales of balance/refurbished products to optimize inventory turnover.- Post-Sale Process Standardization: Planned and implemented methods to optimize operations, enhance quality, and reduce losses in the post-sale process.

São Paulo Area, Brazil

- Omni-Channel Innovation: Implemented "endless shelves" in physical stores, boosting online sales through Ricardo Mais and City Mais.- Showroomer Analysis: Studied customer profiles, enhancing integration between online and offline retail.- Sales Team Development: Developed projects for Ricardo Mais, focusing on superior customer service.- Brand Communication: Created new channels for brand promotion, campaigns, and internal incentives.- Strategic Negotiation: Engaged in deal negotiations, competitive analysis, and applied multi-channel strategies.

Rio De Janeiro E Região, Brasil

- Stock Management: Monitored stock distribution and reallocation, ensuring optimal inventory levels.- Order Coordination: Tracked orders, liaised with logistics, and addressed supplier delays and discrepancies.- Product Performance: Monitored and analyzed product performance, driving strategic improvements.- Item Registration & Promotions: Managed registration of new items and execution of promotional schedules.- Reporting & Planning: Maintained management reports and planned monthly promotions for optimal impact.

Digital Product Leadership

Hustler - Business & Sales Development

Predictable Revenue, Inside Sales, Outbound Sales, Customer Success, Sales & Business Development, Spin Selling, Lean Startup and Digital.

Global Leaders: Strategic Leadership, Intercultural Management, Negotiation And Conflict Resolution

Bachelor'S Degree, International Relations And Affairs

Activities and Societies: Committee Director at SiONU (Simulação da Organização das Nações Unidas)

La Acción Exterior De La Unión Europea, International Relations And Affairs

Internship - International Relations, International Relations And Affairs