Caetano Maffra Email and Phone Number
Caetano Maffra work email
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Caetano Maffra personal email
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Intrapreneur, passionate about innovation and tireless on the mission of turn ideas into reality.I have developed my career across various areas within the Digital realm, including Product, Purchasing, Retail, Omnichannel, New Ventures, Marketplace, E-commerce, and the Creator Economy.I am an enthusiast in building products from the ground up: from discovery and prototyping to the MVP and product launch. I have had the opportunity to do this at companies such as Dufry, Ricardo Eletro, Marisa, VTEX, and Hotmart.I thrive on taking risks and building, as it is something that truly captivates me.I am passionate about learning and sharing knowledge, and I also serve as a mentor, empowering startups to boost their sales, enhance their planning, and make better hires. I dream big, take calculated risks, and am unequivocally committed to growth.If you wanna know a liitle bit more about me, you can find bellow some content I've shared and feel free to DM me :)https://www.linkedin.com/pulse/marketplace-e-magia-em-vender-atrav%C3%A9s-dos-shoppings-virtuais-maffra/https://www.linkedin.com/pulse/plataformas-digitais-o-futuro-dos-neg%C3%B3cios-caetano-maffra/https://www.linkedin.com/pulse/venha-n%C3%B3s-e-vosso-reino-ser%C3%A1-que-estamos-fazendo-isso-caetano-maffra/https://www.linkedin.com/pulse/sonhos-s%C3%A3o-para-serem-vividos-ou-sonhados-caetano-maffra/https://penseavanti.com.br/ecommerce/blog-voce-acaba-aproveitando-melhor-o-trafego-gerado-caetano-maffra/Ampliando canais de venda através de Marketplace - https://www.youtube.com/watch?v=u6EArInagRM
Meta
View- Website:
- metadownhole.com
- Employees:
- 136862
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Product Marketing ManagerMetaState Of São Paulo, Brazil
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Co-Founder & Product AdvisorCuia Tech Jan 2022 - PresentJoao Pessoa, ParaibaAs an advisor and partner at PB Hub, I play a pivotal role in driving new business ventures and shaping product strategies. My focus is on steering the company towards sustainable growth, leveraging my expertise to make informed and strategic decisions that resonate with our core persona.PB Hub, established in 2019 as a Software and Design House, is committed to invigorating the technology and innovation landscape in Northeast Brazil. Our mission is not just to excel in our field, but also to create a nurturing environment where new talent can thrive in the tech industry. My role involves not only guiding the company through the complexities of the business landscape but also ensuring that our product strategies align seamlessly with our overarching business objectives. This synergy is crucial in realizing our vision of being a catalyst for technological advancement and professional development in the region. -
Head Of ProductHotmart Oct 2022 - Sep 2023RemoteLeading an innovative initiative within the product team, my mission was to enable the Hotmart platform to sell physical products. Here are some of the key highlights of my role:- Leadership of Product and Design Teams: Coordination and leadership of multidisciplinary teams tasked with building a functionality for the sale of physical products on the Hotmart platform.- Strategic OKRs Definition- Product Lifecycle Management: Responsible for all phases of the product lifecycle, including discovery, ideation, prototyping, MVP, and launch.- Data Analysis and User Research: Utilizing data analysis, interviews, and surveys to understand and meet customer needs, focusing on the Hotmart persona.- Design and User Experience (UX): Development of user-centered designs and experiences, ensuring feature adherence and usability.- Cross-Functional Collaboration: Effective collaboration among different teams to optimize the product development process.- Agile Methodologies: Application of agile methodologies in daily project management, facilitating adaptability and efficient delivery.- Roadmap and Strategic Planning: Creation and management of product roadmaps with well-defined priorities, ensuring strategic execution and alignment with business objectives.- Definition of Go-to-Market Strategies. -
Senior Product Manager (Consultant)Hugo Boss Oct 2022 - Jul 2023Remote- Product Backlog Management: Effective prioritization of the backlog, focusing on customer experience and strategic alignment.- Leadership in Decision Making: Driving key decisions as a Business Owner, guiding product development and sprint planning.- Agile Collaboration and Quality: Partnering with Scrum teams to deliver and test product features, ensuring high quality.- Performance Analysis and Innovation: Monitoring product performance, driving innovations and continuous improvements.- Expertise and Cross-Functional Leadership: Leading in synchronizing product and business strategies, focusing on innovation and e-commerce, across global teams. -
Product LeadVtex Dec 2021 - Jun 2022- Product Strategy and Vision: Define the vision and strategy for marketplace integration products and new e-commerce apps, ensuring alignment with business objectives.- Product Lifecycle Management: Lead all phases of the product lifecycle, from the discovery and prototyping phase to the launch of new e-commerce apps.- Strategic Partnership Development: Establish and cultivate productive partnerships with integrators and agencies to enhance product capabilities.- Metrics Definition and Research: Set relevant KPIs and conduct qualitative and quantitative research to inform product decisions and identify improvement opportunities.- Planning and Execution of Go-to-Market Strategies: Plan and implement effective go-to-market strategies to ensure the successful launch and performance of new products in the market. -
Head Of MarketplaceVtex Jun 2020 - Nov 2021- Marketplace Partnership Development and Management: Lead the creation and implementation of an innovative partnership program, prospecting new marketplaces and evaluating strategic growth opportunities.- Data Analysis and Performance Optimization: Monitor data analysis to optimize marketplace performance, collaborating with the product team to identify and implement continuous improvements.- Growth Strategies and Support for VTEX Customers: Develop and execute growth strategies aimed at supporting VTEX customers, ensuring a competitive offering in the market.- Process Improvement and Partner Education: Manage operational and financial processes, ensuring efficiency, and enriching partners' journey with innovative educational content.- Strategic Hunting of Sellers and Marketplaces: Drive the identification and attraction of relevant sellers, as well as the search for marketplaces aligned with the needs of the sellers, promoting partnerships within our ecosystem.
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Marketplace LeaderLojas Marisa Jun 2019 - Apr 2020São Paulo- Mapping of platforms and solutions that meet the demands of Lojas Marisa;- Surveying sales, financial, customer service, marketing, and purchasing workflows;- Management of the Marketplace project, integrating all involved areas, consolidating action fronts, and managing the backlog;- Negotiation with partners for better positioning of Marisa's product assortment;- Demand management in conjunction with the Purchasing department to meet the budgeted sales for each channel. -
Head Of ProductsRicardo Eletro Sep 2015 - Feb 2019São Paulo E Região, Brasil- Digital Product Management: Led the discovery, validation, and implementation of e-commerce solutions, including digital services and insurances.- Marketplace Development: Implemented the Assistance and Installation Marketplace, expanding digital offerings.- Innovation in Omnichannel Sales: Managed omnichannel sales of Claro Control Plans, integrating e-commerce and physical stores.- Financial Products: Deployed Ricardo Eletro's Private Label card and CDC operations, optimizing financial solutions.- Online Loan Projects: Spearheaded online loan projects, enhancing customer financing options. -
Head Of New Business And Digital ServicesMáquina De Vendas Sep 2014 - Aug 2015São Paulo E Região, Brasil- Wedding List Management: Led the management of Ricardo Eletro group's wedding list, encompassing both e-commerce and physical stores.- Payment Innovation: Spearheaded innovations in payment methods, enhancing gateway, acquisition, and anti-fraud processes, and implementing PSP solutions in e-commerce.- New Business and Retail Ventures: Strategically engaged in New Business, sourcing and implementing opportunities in retail and innovation, including door-to-door and franchise projects.- Reverse Logistics and Returns Management: Efficiently managed online returns, negotiated with industries, and managed sales of balance/refurbished products to optimize inventory turnover.- Post-Sale Process Standardization: Planned and implemented methods to optimize operations, enhance quality, and reduce losses in the post-sale process.
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Senior Business AnalystMáquina De Vendas Sep 2013 - Aug 2014São Paulo Area, Brazil- Omni-Channel Innovation: Implemented "endless shelves" in physical stores, boosting online sales through Ricardo Mais and City Mais.- Showroomer Analysis: Studied customer profiles, enhancing integration between online and offline retail.- Sales Team Development: Developed projects for Ricardo Mais, focusing on superior customer service.- Brand Communication: Created new channels for brand promotion, campaigns, and internal incentives.- Strategic Negotiation: Engaged in deal negotiations, competitive analysis, and applied multi-channel strategies.
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BuyerDufry Feb 2012 - Jan 2013Rio De Janeiro E Região, Brasil- Stock Management: Monitored stock distribution and reallocation, ensuring optimal inventory levels.- Order Coordination: Tracked orders, liaised with logistics, and addressed supplier delays and discrepancies.- Product Performance: Monitored and analyzed product performance, driving strategic improvements.- Item Registration & Promotions: Managed registration of new items and execution of promotional schedules.- Reporting & Planning: Maintained management reports and planned monthly promotions for optimal impact.
Caetano Maffra Skills
Caetano Maffra Education Details
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Hustler - Business & Sales Development -
Global Leaders: Strategic Leadership, Intercultural Management, Negotiation And Conflict Resolution -
International Relations And Affairs -
International Relations And Affairs -
International Relations And Affairs
Frequently Asked Questions about Caetano Maffra
What company does Caetano Maffra work for?
Caetano Maffra works for Meta
What is Caetano Maffra's role at the current company?
Caetano Maffra's current role is Product Marketing Manager.
What is Caetano Maffra's email address?
Caetano Maffra's email address is ca****@****ail.com
What schools did Caetano Maffra attend?
Caetano Maffra attended Tera, Gama Academy, Fondazione Cuoa, Universidade Estácio De Sá, Universidad De Valladolid, Universidad De Burgos.
What are some of Caetano Maffra's interests?
Caetano Maffra has interest in Education.
What skills is Caetano Maffra known for?
Caetano Maffra has skills like Varejo, Trabalho Em Equipe, Negotiation, Retail, Planejamento Empresarial, Marketing Digital, Vendas, International Trade, Intercultural Communication, Strategic Leadership, Trade Marketing, Marketing.
Who are Caetano Maffra's colleagues?
Caetano Maffra's colleagues are Denis Ashim, Jingtong Su, Maleec Bhutto, Em On, Felipe Meretti, Zaheer Jaffar, Milena Schepan.
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