Digital Product Manager
CurrentDriving customer-centric product strategies and delivering exceptional digital experiences. With a focus on customer engagement and satisfaction, I utilized my expertise in agile methodologies and market insights to guide product development and achieve organizational goals.Key Responsibilities:- Creation of a digital roadmap focusing on continuously improving performance and driving GMHBA towards its strategic objectives.- Leveraging analytics and gathering market and… Show more Driving customer-centric product strategies and delivering exceptional digital experiences. With a focus on customer engagement and satisfaction, I utilized my expertise in agile methodologies and market insights to guide product development and achieve organizational goals.Key Responsibilities:- Creation of a digital roadmap focusing on continuously improving performance and driving GMHBA towards its strategic objectives.- Leveraging analytics and gathering market and customer insights to inform data-driven product decisions, ensuring alignment with customer needs and preferences.- Acting as the go-to person for my stream, collaborating seamlessly with internal stakeholders across GMHBA and Frank, as well as external partners.- Defined metrics for success, enabling delivery squads to build and deploy impactful and value-adding solutions.- Fostered a culture of continuous improvement, working closely with developers, UX designers, and business stakeholders to enhance product quality and user experiences.Career Highlights:- Successfully led a re-platforming and re-branding initiative, migrating to a new enterprise-level CMS, resulting in improved satisfaction and loyalty metrics (SUS and NPS scores) while empowering content writers and brand managers with efficient editing capabilities.- Played a pivotal role in the redesign and implementation of a highly user experience-oriented sales funnel, collaborating with cross-functional teams to optimize the customer journey, drive conversions, and improve overall engagement.Throughout my tenure, I have demonstrated a deep understanding of the private health industry, combined with expertise in digital product management, agile methodologies, and effective stakeholder management. Show less