Caitlin Hawley Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

- Own strategic merchandising plan for TELUS' Optik TV Video On Demand platform driving revenue and increasing client usage.- Build and maintain relationships with key content providers and studios to elicit participation in on-screen and off-screen promotions.- Lead and advise team members on projects, trials and new initiatives.- Implement on screen promotions, communications and marketing initiatives to align with business strategy- Review and track sales data to provide analysis & recommendations on various initiatives- Collaborate with various internal and external teams to develop and execute multi-channel communication/promotion initiatives

County Dublin, Ireland

- Manage the translation and roll out of JamesonWhiskey.com across global markets, working with key members of the Jameson International Marketing Team; Marketing & Sales Solutions Team and Pernod Ricard Markets.- Define and write briefs for new concepts, designs and feature specifications. Establish timelines for on-time delivery of new features.- Project manage the development of global website content, using search insights and site analytics. Leverage the internal Creative Studio by developing creative briefs to optimise always-on content and develop new content at key periods and campaigns.- Analyse performance of JamesonWhiskey.com in partnership with the Consumer Intelligence team, for Always On activity and key brand campaigns to shape strategy and content offering to leverage Search trends to improve SEO- Deliver inspiring communications, training sessions, user guides and documentation to Pernod Ricard Market Companies and their digital agencies communicating new features, designs and solutions.- Collaborate with internal and market teams to develop eCommerce campaigns and ensure integration of all campaigns across all digital touchpoints.- Consult on the development of our Online shop product offering, leveraging search insights and shop analytics to determine gaps in product range. Manage addition of new products, look and feel, content features, and user experience for e-commerce shop

Vancouver, British Columbia, Canada

- Owned strategic merchandising plan for TELUS' Optik TV Video On Demand platform driving revenue and increasing client usage.- Built and maintained relationships with key content providers and studios to elicit participation in on-screen and off-screen promotions. - Led and advised team members on projects, trials and new initiatives. - Implemented on screen promotions, communications and marketing initiatives to align with business strategy - Reviewed and tracked sales data to provide analysis & recommendations on various initiatives- Collaborated with various internal and external teams to develop and execute multi-channel communication/promotion initiatives

Vancouver, Canada Area

- Managed the day-to-day merchandising and curation of TELUS' Optik TV Video On Demand platform- Collaborated with key internal and external stakeholders building new initiatives and adapting existing initiatives driving revenue and usage - Collaborated on the creation and deployment of a weekly e-newsletter to over 500K customers- Planned and executed curated content programs Managed the scheduling and creation of TV ad insertions

North Vancouver, British Columbia, Canada

- Assisted with invoicing for all international branches of the company- Maintained A/R accounts through ACCPAC- Processed and recorded payments - Assisted with administrative duties as required- Proofed, edited & compiled engineering reports for clients

- Created and executed marketing strategy- Maintained Social Media Accounts and campaigns- Designed and executed online advertising campaigns- Developed and distributed email newsletter - Liaised with local businesses to form partnerships and discover sponsorship opportunities- Administrative duties- Front line customer service - booking and billing clients

Vancouver, Canada Area

- Supported Glacier Media's digital sales efforts across all BC markets - Designed and created sales materials including collateral and tool kits- Filmed and edited short advertising videos for clients as required- Supported launch of digital products from preparation through training and execution- Supported organization and execution of product launch events- Managed product portfolios such as Layar, Vitamin Daily, and MyLocalFlyers.ca

North Vancouver, Bc

- Designed and generated promotional materials for events- Analyzed and developed communications channels for different aspects of the organization- Developed branding and marketing messages for the Arts council- Created a new marketing and communications plan for the expanding organization

Vancouver, Bc

- Assisted in preparations for the launch of new communications bundles for Small and Medium Business- Created and conducted post sales interviews to ensure the new SMB bundle offers met customer expectations and needs. - Made recommendations for product and process improvements for new offers.- Analyzed and made recommendations for improvement on the communications process between sales and marketing teams in the SMB department

North Vancouver, Bc

- Meticulously culled decades worth of paper files and arranged appropriate disposal of confidential documents- Archived all projects in an organized and accessible spread sheet and familiarized all staff with new filing protocol- Developed an efficient filing system for the storage of historical project data and hard copy files

North Vancouver, Bc

- Fulfilled the responsibilities of vacationing colleagues during the summer- Patiently answered and redirected phone calls to appropriate department of staff member- Prepared invoices to be sent out to suppliers and clients- Filed and prepared payment for incoming invoices under minimal supervision- Diligently compiled status reports for the engineers that were to be sent out to clients

Bachelor Of Commerce (Bcom), Business - Service Management

Activities and Societies: International Exchange Student Buddy Program Completed a Bachelor's of Commerce degree with a specialization.

Select Courses, Event Marketing & Marketing Management

Grand Ecole, Academic Exchange

Activities and Societies: International Exchange Student Buddy Program Completed a semester on academic exchange at SKEMA Business School.