Chris Mcalpine Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Plan sales origination volume and strategies, ensuring alignment with overarching business goals. Improve operational effectiveness by streamlining processes and systems to facilitate a smoother operation. Support the overall strategic direction, leveraging insights to shape long term results. Work with marketing to improve brand visibility and drive sales.

Toronto, Canada Area

Reporting to the Vice President, Specialized Sales Forces with responsibility to build and develop top producing sales team through 7 regional leaders, across 4 provinces, managing 150 lending professionals, with $4.5 billion in lending targets. Direct sales and business development functions, including new product rollouts, key account management.

Toronto, Canada Area

Lead a team of six senior leaders to plan, forecast, and execute marketing, sales, and volume targets of a $300 billion book of business with $40 billion in annual sales targets across seven distribution channels, supported by a $6 million marketing budget. Reported to the Vice President, Acquisition & Pricing.

Toronto, Canada Area

Managed a $2 million marketing budget supporting account acquisition, developed high-impact marketing strategy and tactics including appropriate marketing and business metrics to monitor success.

Toronto, Canada Area

Oversaw new account acquisition plans related to the launch of a new credit card product including conducting channel planning, training, and conference presentations across Canada. Cooperated on the development of a new high net worth credit card. Reported to the AVP Credit Card Acquisition and lead a team of 4 direct reports.

Responsible for the strategic planning and execution of new account acquisition activities delivered through both TD Canada Trust and external channels. Lead the planning of financial metrics for TD Credit Card acquisition across all channels and providing direction on marketing plans.

Lead a team of 7 senior employees that impact 80 retail focused projects and initiatives representing millions in technology and marketing spend. Provided strategic thought leadership that impacted and influenced head office groups and direct reports in connecting retail and partner strategies.

Restructured a retail branch raising performance from fourth to first quartile by realigning retail positions, attracting capable staff, and shuffling business partners. Achieved full year volume plan within first quarter of fiscal 2009 and six times plan by year end.Motivated sales staff to deliver a unique customer core banking experience by connecting.

Toronto, Canada Area

Successfully launched two sales programs yielding $250 million in new credit volume and raised market share 2% in a flat market.Increased economic profit 70% in fiscal 2006 and 96% in 2005 through improved volume, competitive pricing structure, and new feesPlanned, monitored and responded to key performance measures and expenses on a $5.6 billion book of.

Canada

Achieved personal credit portfolio growth of 110% in first year.Improved quality of the book of business through education of the customer franchise model and market intelligence to support Branch Manager in deepening relationships and reduced credit loss.Coached employees one-on-one and delivered seminars to increase the ability to identify customer.

Toronto, Canada Area

Influenced business partners in conceptualizing and developing technical tools for the C3 sales platformEffectively managed multiple projects and priorities

Toronto, Canada Area

Managed 5 direct reports in the merger of TD Bank and Canada Trust branches.Recognized for creating and delivering a training program to aid converting staff to the new host systems.

Toronto, Canada Area

Customer focused advisor recognized for exceeding personal targetsAchieved full productivity as a small business advisor within first 12-months and doubled business banking volume within the same year.

Responsible for inventory management and sales performance of 15 staff