Cailey Thorfinnson Email & Phone Number

Development and execution of strategic marketing initiatives to enhance brand presence, drive client engagement, and create and manage the sales funnel. Collaborate with senior management to align marketing strategies with business goals, oversee brand consistency, craft compelling digital and content marketing campaigns, nurture client relationships through targeted materials and events, and design a robust sales funnel that guides potential clients from awareness to decision-making stages.

Marketing ManagerCreative direction and social media strategy for book of clients on all social media networks, blogs, online communities, review sites, and more. Safeguard branding by monitoring, managing, and improving reputation of clients. Manage internal content team to design and execute on social media strategy. Research, test, optimize, and scale new channels, techniques, and technologies. Create engaging multimedia content, measure its impact and improve on it.

Creative Leadership: Freelancer and lead designer for Studio Après, LLC. Entrepreneurial skill set as project manager responsible for excellence in execution, managing creative growth and client projects. Manage internal marketing efforts by creating funnel systems, design collateral, and developing social media strategy to increase Studio Après’ engagement on Instagram, TikTok, and Pinterest. Lead concept ideation to translate client goals into 6- and 12-month marketing objectives. Collaborate… Show more Creative Leadership: Freelancer and lead designer for Studio Après, LLC. Entrepreneurial skill set as project manager responsible for excellence in execution, managing creative growth and client projects. Manage internal marketing efforts by creating funnel systems, design collateral, and developing social media strategy to increase Studio Après’ engagement on Instagram, TikTok, and Pinterest. Lead concept ideation to translate client goals into 6- and 12-month marketing objectives. Collaborate with development team to deliver UX/UI websites. Sole Web and brand designer, graphic designer, and copywriter. Show less

Redesigned and automated CRM technology to leverage the efforts of the business development team. Directed and oversaw automation initiatives, saving the team a combined 20+ hours per week. Project manager of sales team automation programs resulting in $5M annual net profit. Excellent remote communicator, aligning Leadership, Sales, and Engineering teams to create new, efficient programs. Event planning, communication framework designer, and optimization czar for pay-per-call clients.

Directly responsible for strategic partnership marketing strategy in the financial services and insurance space, managing and improving the business development team’s tools and resources. Designed and implemented proprietary CRM technology, Perenn.io, to leverage the efforts of a diverse, remote team. Curated and copyedited 300+ page Financial Services report for C-Level executives from a Fortune 50 company. Head creative designer, copywriter, and SEO manager for clients' web design and… Show more Directly responsible for strategic partnership marketing strategy in the financial services and insurance space, managing and improving the business development team’s tools and resources. Designed and implemented proprietary CRM technology, Perenn.io, to leverage the efforts of a diverse, remote team. Curated and copyedited 300+ page Financial Services report for C-Level executives from a Fortune 50 company. Head creative designer, copywriter, and SEO manager for clients' web design and branding projects and ad hoc projects. Show less

Phoenix, Arizona Area

Head of marketing strategy for wellness and fitness programs resulting in average annual revenue of ~$1M per year. Under management, business expanded from one to three locations. Directed marketing initiatives including brand strategy and social media presence. Graphic designer, marketing creative for all company locations. Hands-on management of 50+ team members. Created all CX, marketing SOPs. Crafted digital measurement tools for success that enhanced media coverage and brand performance.

Bumble is the first app to bring dating, friend-finding, and career-building into a single social networking platform and on Bumble, women always make the first move. We're envisioning a world free of misogyny, where all relationships are equal. We know, we’ve got our work cut out for us. But we believe in our mission and know that we can change the culture. Create the world you've always imagined, one first move at a time.

Phoenix, Arizona Area

Write On, Downtown - Journal

Arizona State University

Arizona State University

Arizona State University

The Greene House

Bachelor Of Science (Bs)

Education record