Caillie Dunne Email & Phone Number

Huskisson, New South Wales, Australia

• Developed the marketing strategy and campaign calendar for the company's B2B wholesale business (Indigo Love) and retail business (Few&Far) which includes 5 brick and mortar stores and an online store. I implemented.
• Increased year-on-year revenue of the Online B2C store by 17% - increasing AOV by 17%. Increased year-on-year B2B wholesale online store AOV by 12% in challenging market conditions.
• Increased monthly online visitors for the B2C store by 25% and the B2B store by 50%
• Brought paid advertising in-house for Online B2C store and increased ROAS of FB ads by 90% and Google ads by 117%. Introduced Pinterest advertising which has become the 2nd highest returning ads platform.
• Increased email subscribers of Retail brand by 180% (managed migration from Mailchimp to Klaviyo and introduced lead generation tactics) and grew Wholesale by 80% - a result of implementing the company’s first CRM.
• Got the brands full page magazine features, collaborations with Australia’s leading interior designers, ran marketing events and in-store activations, introduced SMS marketing, revamped the pricing strategy to be more.

Sydney, New South Wales, Australia

• Leveraging the rise of the subscription and share economy, I launched AntiCommitment to enable young urban renters to subscribe to furniture they love - styling their spaces in a commitment-free sustainable way.
• Designed the brand identity
• Built the website with tech stack to support recurring subscription / asset rental model
• Sourced all product in a test & learn fashion, doubling down on SKUs and categories that performed well
• Grew revenue 50% MoM in first 3 months post launch before capital availability hamstrung growth
• Performed all content creation including product photography (incl. staging 3 properties for sale as a way to inject capital into the business, leverage inventory sitting in storage and get more insitu lifestyle.

Sydney, New South Wales, Australia

• Involved in all aspects of acquisition process including deal origination, financial & commercial due diligence, negotiations and closing deal
• Transitioned the company from owner operator to investor owner role - promoting internally General Manager and designing & implementing processes and professionalisation programs in first ~6 months post-acquisition.
• Engaged in weekly business updates to support management team in running services business during challenging COVID times
• Supported key HR activities including hiring new GM 2 years in and key leaders for cleaning and rubbish sides of the business
• Developed companies first CRM to build relationships with exisiting clients
• Developed new branding for company (logo/website design) to transition to DCS Partners to better align with market positioning

Sydney, New South Wales, Australia

• Assisted the launch of Eucalyptus' 4th Brand: NORMAL, including website wire framing, planning email flows, designing growth loops and other go-to-market strategies and company processes / policies
• Generated go-to-market strategies for Kin Fertility's new products
• Assisted other brands in attributing marketing efforts and distilling customer survey insights into future strategy

Sydney, New South Wales, Australia

• Part of the 2020 cohort of Startmate's Women's Fellowship.
• Became a Buddy for to mentor and support those in the 2021 Startmate Women's Fellowship.

Sydney, New South Wales, Australia

• Worked independently to perform and analyse insights from primary and secondary research on behalf of clients, with activities ranging from interviewing industry experts to fielding large-scale consumer surveys.
• Partnered with a range of clients, including executives and senior managers, to develop customer and product segment focus (where-to-play) and how-to-win actions for improving business performance.
• Helped coordinate stakeholder engagement and change management activities to support effective implementation of recommendations.
• Worked on a diverse range of projects, including local market strategy for a multinational financial services company, five-year strategy for a not-for-profit, customer strategy and corporate function redesign for a.

Sydney, Australia

• Developed the overall marketing and go-to-market strategy which has brought on 1,000+ donors since launching in 2019
• Co-ordinated all social accounts, email flows and managed the website (incl. search engine optimisation and marketing)
• Developed the PR strategy with the Head of PR Australia which has led to opportunities on 9Honey, ABC's The Drum and numerous podcasts
• Organised the charity's launch event which raised over $100k and received sponsorship from Three Blue Ducks, MESSINA, Archie Rose, Pana Organic, Black Star Pastry and more.
• Created promotional campaigns which each grew the donor base by 10-20% incl. the "MEN-struation, it's not just a womens issue", "Cup for a Cup" guerilla style campaign in Melbourne Sydney cafe bathrooms and the "This.
• Created the Ambassador Awareness program and Cova Collective volunteer community

Melbourne, Australia

• Created a training program that revitalises consent talks so they are engaging and relevant to young people
• Presented talks to university students on: sexual harassment and assault, consent and respectful relationships, power, changing College traditions and culture, being an active bystander and being a first responder to.
• Managed day-to-day business operations (e.g., bookings, financials, customer feedback)
• Developed business and client development strategies

Melbourne, Australia

• Produced creative content for clients social channels (Facebook, Instagram, LinkedIn, YouTube) - including copywriting
• Leveraged the clients partnerships, ambassadors and created influencer opportunities to boost organic traffic
• Worked on the strategy behind larger social campaigns
• Refined skills on Creative Hub and Falcon (social platform management tool)
• Oversaw the moderation of customer engagement on clients social channels
• Collaborated closely with media buyers to ensure social content had appropriate targeting and constantly meet KPIs

Melbourne, Australia

• Managed the General Committee- the student leadership team which oversees all activities of 250 undergraduate students
• Managed all College events (incl. Orientation Week), the day-to-day runnings of the College, student discipline, the company's financials (over $100K) and upheld (and made amendments to) the Constitution
• Implemented new initiatives to improve the operations of the College and it's mental health support program
• Led a corridor of students which is a significant pastoral care role
• Worked closely with College staff (Deans and Master), the Board of the College and the Inter Collegiate Council

Sydney, Australia

• Prepared weekly reporting and 6 monthly risk reports for Banking and Financial Services (BFS) Group
• Performed controls assurance testing and monitored risk controls
• Wrote the agenda, minutes and action plans for team meetings
• Designed a training presentation to educate departments across the BFS Group on 'risk' and presented it to senior managers
• Independently organised and ran meetings with internal and external stakeholders

Bachelor Of Commerce (B.Com.), Management And Marketing (Majors), 85.25 -High Distinction/First Class Honours

Activities and Societies: Commerce Student Society Member / Intercollegiate Council Member• Listed on the Dean's Honour List 2016 (top 3%.

Education record

Activities and Societies: President / Orientation Week Leader / Head Organiser of Queen's College Day / Co-Head of the Bulletin Committee.

High School Certificate, English Extension. Mathematics Extension. Economics. Geography. Visual Arts., Atar 99.4

Activities and Societies: Senior College Prefect / Wenona Alumnae Representative for Class of 2014 / House Vice Captain• Wenona Alumnae.