Caio Rocha Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Definition of processes and procedures for effectiveness in achieving company goals;- Responsible for the complete real estate development cycle: new business, real estate regularizations, market research, product development, approvals, marketing, commercial strategies, and sales;- Setting financial parameters for acquiring new areas;- Development of actions aimed at selling the stock of launched projects;- Creation of the process related to the delivery of projects;- Implementation of SDR actions and Online Campaigns;- Development of the customer service system;- Setting the standards and sizes of the projects;- Determining the region of operation and negotiation model;- Resolution of conflicts between partners and procedural issues;- Restructuring of the sales, new business, finance, development, and marketing teams;- Direct reporting to the founding partner.Key projects:- Development of areas totaling approximately $920 mm in GSV;- Development of SDR actions and online campaigns with 06 direct sales through internal online work (in 02 projects), and a reduction in the cost of these sales from 14.5% to 3.5%.

São Paulo, Brasil

- Complete urban development cycle: new business, real estate regularizations, market research, product development, approvals, marketing, commercial strategies, and sales;- Definition of processes and procedures;- Setting the standard and size of the projects;- Determining the region of operation and negotiation model;- Setting financial parameters for acquiring new areas;- Defining the operational premises together with the company's presidency: regions, size of the areas, standard of the projects, financial premises of the feasibilities, etc;- Direct reporting to the Group President.Key projects:- Approval and launch of two projects: Reserva de Bragança (Bragança Paulista - SP) with approximately 100 million in GSV and Residencial Vale Verde (Taubaté - SP) with approximately 110 million in GSV;- Signature of real estate partnership in three areas: Jarinú-SP with 1 million square meters (area adjacent to Quinta da Baroneza), Jaguariúna - SP with 3.4 million square meters, and 680 thousand square meters in Hortolândia - SP.

São Paulo, São Paulo, Brasil

- Responsible for the entire New Business process, from prospecting new areas, negotiations, and acquisition of new lands in São Paulo in the medium and high-standard segments;- Direct negotiation with owners, sellers, and brokers;- Involved in the entire process such as product definition and project development with architects;- Conducting market research and surveys;- Performing vocational studies of areas such as: study of legislation, legal and financial aspects of new ventures;- Preparing area presentations for committees;- Direct reporting to the Group President.Main projects:- Acquisition of areas in the neighborhoods: Vila Maria, Vila Mariana, Brooklin, Perdizes, Ipiranga, Vila das Mercês, and Butantã with an approximate GSV of 800 mm;- Increase in the company's Land Bank for growth and achieving a higher volume of annual launches, thus contributing to the company's structuring for an IPO (it was not offered but operates as a Corporation).

São Paulo

- Management of the company's real estate assets;- Development of vocational studies for properties;- Portfolio remodeling;- Development of real estate projects on properties with potential;- Lease contract management;- Legal and real estate regularization of areas;- Acquisition of new areas;- Management of financial operations.Key projects:- Increased rental profitability following the real estate regularization of certain properties;- Increased financial leverage capacity of the group by approximately 40% following the real estate regularization of properties and adjustments in lease contracts;- Development and approvals of projects that added value in the negotiation of areas in: Mogi das Cruzes with approximately 70,000 square meters of land area, Piracicaba with approximately 60,000 square meters of land area, Rio de Janeiro Porto Maravilha standard AAA commercial development with Leed Platinum certification with more than 90,000 square meters of area, and urban development of Fazenda Santa Rosa (RJ) with a total area of 4 million square meters.

Campinas E Região, Brasil

- Acquisition of new lands and negotiations;- Prospecting for new areas;- Development of projects with architects;- Product definition;- Market research and surveys;- Vocational study of areas;- Study of legislation, legal, and financial aspects of new ventures;- Direct negotiation with owners, sellers, and brokers;- Alignment between areas to acquire new ventures;- Preparation of area presentations for committees.Key projects:- Acquisition of areas worth approximately 1 billion in GTV (General Sales Value), through approved projects and those under approval in the economic, medium, and high-standard segments in Ribeirão Preto, Campinas, the Metropolitan Region of Campinas, São Paulo, and the Metropolitan Region of São Paulo;- Expansion of the company's operations to the capital of São Paulo, initially operating only in Campinas and the surrounding region; Structuring of the São Paulo capital office for the geographical expansion of the company's operations, providing growth in the volume of annual launches and an increase in company results.

São Paulo E Região, Brasil

- Development of real estate projects in the regions of São Paulo, Rio de Janeiro, Minas Gerais, Mato Grosso, Mato Grosso do Sul, and Rio Grande do Sul;- Involvement in the complete cycle of the enterprise: product definition, regularization, development of marketing campaigns, alignment between the project and engineering departments, and participation in defining the commercial strategy with the commercial and sales department;- Management of enterprise partners;- Monitoring the profitability of the enterprises before and after their launch;- Opening of new markets following the IPO;- Opening and managing the urban development department.Main results:- Growth of the company in terms of launch volume and increased profitability;- Consolidation of operations in Rio de Janeiro;- Opening of new markets for company growth (interior of São Paulo, Minas Gerais, Mato Grosso, Mato Grosso do Sul, and Rio Grande do Sul);- Management of partners, especially in enterprises outside the RJ and SP axis;- Creation, structuring, and consolidation of the Urban Development department;- Contribution to the increase in Land Bank and launches post-IPO.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Educação Executiva - Finanças Para Executivos

Arquitetura E Urbanismo

Pec-Fgv - Empreendedorismo E Desenvolvimento De Novos Negócios

Pós Graduação Em Negócios Imobiliários