Caio Lima Email & Phone Number

State Of São Paulo, Brazil

Clients: Itaú Personnalité + Itaú Empresas

BDC is an entertainment boutique agency creating exclusively for Netflix.I work mainly as a copywriter and there are two main deliveries:1. Marketing campaigns: PR stunt ideas and strategies that are innovative and entertaining for Netflix’s launches (tv shows, movies, documentaries).2. Creative Marketing: The whole strategy behind the Netflix titles and how they will be presented to the public: concept, key visuals (movie posters), tagline, title treatment, movie/show title, teasers and trailers.

Clients: Vivo (2020) / Google (2021)- Responsible for the content strategy, conception and approval. And since the main goal is to generate earned media, I'm constantly working with a team of data experts who assist me on analysing the social environment, looking for opportunities that are aligned with the client's pillars.- Manage the content side of the account directly with the client, where on top of creating I also pitch new projects, receive briefings, negotiate deadlines, and get feedbacks on delivers from the team.

Client: Netflix Brazil - Manage Netflix Brazil's Instagram (@netflixbrasil), doubling with an art director to create contents and engage fans on the platform, occasionally producing contents on other channels, such as: Youtube, Twitter, and Facebook.- Create scripts and special requests for talents all over the world to promote their movies/shows on social media videos.- Direct local and international talents on marketing shoots, event coverages, and special assets, always aiming to create relatable content to the brand's fan base in Brazil.- Assist with special brand activations happening in the country.Special projects:SINTONIA (Jun 2019 - Aug 2019)- Leading a creative team, focused on creating the social strategy and also special assets to a local Netflix show, building conversation and engaging fans on the IG channel of the show.

Miami, Florida, United States

Client: Netflix BrazilResponsible for launching Netflix Brazil's Instagram, bringing new and relevant ideas that were aligned with Brazil's culture on social media. Since the channel started growing exponentially, the account was moved to another agency (Mutato) and I was invited to go with it.During this period, I was responsible for the communication between agency and client, while also orchestrating the creative team to produce daily assets for Netflix’s Instagram.

Client: Renault Brazil• Responsible for guiding the creative team through content planning of all of Renault’s social networks. While meeting client’s needs and taking advantage of trends.• Produced and presented reports on content engagement and platforms results.• Salão do Automóvel 2016 - Loft: helped with the planning of Renault’s social networks during the event - worked alongside Renault’s and YouTube Space’s team to cover the event and create real time content. - Participated in live interviews with celebrities and digital influencers.Results: 300 minutes of live content / 6 hours of spontaneous content / 55M users reached on YouTube and 16M on other platforms / More than 27M impressions / +11M views on YouTube / 200K views on Instagram Stories / The biggest increase between automakers.

Grande St. Louis E Região, Estados Unidos

- Co-authored spoken communication ESL textbook to be used with undergraduate international students.- Analyzed graduate student demographic report using raw data files (information used for PR and recruiting materials).- Assisted with international MBA student advising: orientation planning and delivery, student program planning, course enrollment and tracking, diagnostic testing, and graduation auditing.- Cut and coded phonetic sound files using Audacity and Pratt software.- Assisted with grading written academic English course assignments.

São Paulo Area, Brazil

• Responsible for the content creation, curation, and community management for clients on Facebook, Twitter, Instagram, Pinterest, and YouTube.• Collaborated with art directors to produce the visual components of the clients’ social networks.• Tracked metrics, monitored relevant conversations, and followed client’s competitors’ presence on online platforms.• Analyzed content engagement and results, gathering new information to improve future strategies.• Produced and presented monthly performance reports to clients and peers, offering recommendations to boost brand visibility and engagement.• Researched different channels for new trends and insights that could present an opportunity for clients.• Provided visuals and developed contents about celebrities and brands presented at Carnaval Rio de Janeiro 2014 for the event’s online coverage.• Worked with strategists, medias, planners, and account managers in order to provide a comprehensive strategy to clients.Clients: Volkswagen Brazil, Devassa Beer (Brasil Kirin), Lacta (Mondelēz International), and BelVita (Mondēlez International).

São Paulo E Região, Brasil

Responsible for the community management, content creation, tracking social media performance and content opportunities.Client: Volkswagen Brazil

São Paulo E Região, Brasil

- Responsible for the direct contact with the advertising agency for the creation of promotional and events materials.- Analyzed and approved all materials sent from the publicity agency.- Managed all information on the company website, updating when needed.- Directly participated on the marketing and comercial affairs of the PMKT21 Magazine.- Produced performance reports of institutional and comercial e-mail marketing.- Participated on the project to create and launch a new website for the association.- Involved in many processes of the organization to the V Brazilian Congress of Research, Opinion and Media.

São Paulo E Região, Brasil

- Assisted on marketing and commercial affairs of the PMKT21 Magazine.- Produced content and informative e-mail marketing for the associates.- Monitored and maintained the association’s website updated.- Involved in every process of the dialogue between the advertising agency and the association, ensuring that communication flew effectively between them.

Master Of Business Administration (Mba), Emphasis In Marketing

Bachelor'S Degree, Advertising

Exchange Student - Senior Year