As a Product Manager, I work on the company's main product, "plataforma idwall": the first all-in-one digital identity management platform in Brazil. With a variety of proprietary solutions that are reference in the anti-fraud context and fostering the construction of an ecosystem of partners through our marketplace, the product and tools I work on, which offer everything from complex architectures and integrations to a user-friendly experience, help major clients such as Bradesco… Show more As a Product Manager, I work on the company's main product, "plataforma idwall": the first all-in-one digital identity management platform in Brazil. With a variety of proprietary solutions that are reference in the anti-fraud context and fostering the construction of an ecosystem of partners through our marketplace, the product and tools I work on, which offer everything from complex architectures and integrations to a user-friendly experience, help major clients such as Bradesco, SulAmérica, ifood and more to scale their regulatory and fraud detection processes efficiently. Show less

I dealt with digital customer acquisition channels, providing tools for the Marketing, Growth and Sales teams with the aim of optimizing prospecting and acquisition of new customers. In just a few weeks, we:• Made integrations with external partners and automations that resulted in a 60% reduction in the number of human errors when using the platform;• Reduced the cycle time by approximately 20%.

Responsible for "Meus Prêmios", points and loyalty program in collaboration with Stix of the B2C "Pão de Açúcar Mais" and "Clube Extra" apps, and for other topics such as performance, push notifications, accessibility and In-App Reviews. Some of the achievements during this period were:• Orchestration and launch of "Stix no Caixa" in partnership with brands such as Drogasil and Droga Raia, a product that in less than 6 months exceeded 80% representation in the loyalty program's mix of… Show more Responsible for "Meus Prêmios", points and loyalty program in collaboration with Stix of the B2C "Pão de Açúcar Mais" and "Clube Extra" apps, and for other topics such as performance, push notifications, accessibility and In-App Reviews. Some of the achievements during this period were:• Orchestration and launch of "Stix no Caixa" in partnership with brands such as Drogasil and Droga Raia, a product that in less than 6 months exceeded 80% representation in the loyalty program's mix of offers and increased the number of engaged users by almost 150%;• An increase of approximately 200% in the user base participating in "Meus Prêmios";• Growth in app ratings in the App Store and Google Play from around 2.2 to 4.3;• A reduction of more than 80% in the number of end-user complaints. Show less

I managed Apps Club, a B2B2C subscription service for apps and games with a focus on mobile entertainment, mainly focused on evolution and expansion of the product. Offered in more than 50 countries and through more than 70 telephone operators, it has partners such as Claro, TIM, Vivo, Inter, Disney, Square Enix, Warner, Rovio and many more. A few relevant deliveries:• Progress in the internationalization and growth of the product around the globe, practically doubling the number of… Show more I managed Apps Club, a B2B2C subscription service for apps and games with a focus on mobile entertainment, mainly focused on evolution and expansion of the product. Offered in more than 50 countries and through more than 70 telephone operators, it has partners such as Claro, TIM, Vivo, Inter, Disney, Square Enix, Warner, Rovio and many more. A few relevant deliveries:• Progress in the internationalization and growth of the product around the globe, practically doubling the number of countries and partners where it was present;• Expansion from 2 to 5 main clients in order to reach more audiences (native apps, web mobile, PWA, desktop and streaming);• Creation of a completely new Content Management System to meet quality and scalability needs;• Dozens of successful features aimed at increasing user engagement and providing competitive advantages for partners, such as Leaderboard, Parental Control and more. Show less

As a member of the Marketing and Customer Success team, I worked on the company's communication process with its public through channels such as Facebook, Twitter, Instagram, YouTube, Reclame Aqui and more. I also supported the idealization, development and launch of digital products.

In the Social Media Division at Universidade Federal Fluminense, I collaborated with the administration of social media and the development of content and advertising campaigns.