- Strategy Development: successfully developed and executed marketing roadmaps aligning with the company's overall growth marketing and business objectives.- Managed various marketing channels including billboards, sampling, PR agencies, radio, in-person events, Facebook/Meta Ads, Waze and Google Ads, Social Media, Influencer Marketing and E-mail marketing.- Team leadership: led a team of 2 designers, 1 social media expert, and 2 marketing assistants.- Go-To-Market strategies:… Show more - Strategy Development: successfully developed and executed marketing roadmaps aligning with the company's overall growth marketing and business objectives.- Managed various marketing channels including billboards, sampling, PR agencies, radio, in-person events, Facebook/Meta Ads, Waze and Google Ads, Social Media, Influencer Marketing and E-mail marketing.- Team leadership: led a team of 2 designers, 1 social media expert, and 2 marketing assistants.- Go-To-Market strategies: calculated break-even points and formulated pricing and promotion strategies, contributing to successful event launches.- Data Analytics and Reporting: oversaw comprehensive data analytics for all marketing activities, enabling data-driven adjustments to marketing strategies.- Founder and CEO Collaboration: directly reported to the founder and CEO, translating their vision into strategic and tactical marketing roadmaps.- Project management: effectively planned, tracked, and managed multiple concurrent projects from inception to completion. Implemented a streamlined model using "Clickup" to anticipate demands, minimizing urgencies and delays.- Process Optimization: identified, optimized, and created workflows for all marketing processes, enhancing operational efficiency.- International relationship: fostered close working relationships with international agencies and conducted DJ interviews, strengthening global partnerships.- DJ Mag`s Top 100 Clubs 2023: ranked 71st, a improvement of 7 positions in global standings. Show less

- Cross-Functional Collaboration: acted as the linchpin between Marketing, Sales, and Sales Planning teams, translating abstract concepts into actionable strategies.- Market Intelligence: conducted in-depth market research to track and analyze market share, seasonal trends, and identified sales patterns for informed decision-making.- Go-To-Market Strategies: developed strategic and operational roadmaps for targeted category expansion (such as Pets and Kitchen Utensils), driving business… Show more - Cross-Functional Collaboration: acted as the linchpin between Marketing, Sales, and Sales Planning teams, translating abstract concepts into actionable strategies.- Market Intelligence: conducted in-depth market research to track and analyze market share, seasonal trends, and identified sales patterns for informed decision-making.- Go-To-Market Strategies: developed strategic and operational roadmaps for targeted category expansion (such as Pets and Kitchen Utensils), driving business growth.- Product Development and Recommendations: proactively suggested new products based on comprehensive analysis of various data sources including Ebit, Google Merchant Center, and Google Trends.- Financial Analysis and KPI Tracking: monitored and analyzed key financial metrics including Gross Margin and EBITDA levels, aligning with established financial models.- Paid Media Growth Opportunities: identified and capitalized on growth opportunities within Paid Media channels, collaborating closely with the Marketing team. Show less

- Paid Search Campaign Management: developed, implemented, and optimized Google Ads and Bing Ads Search campaigns.- Budget Optimization and KPI Management: managed large budgets for paid search, optimizing key performance indicators (KPIs) such as ROAS, CPC, Impression Share, Conv. Rate, and CTR.- Dashboard Creation and Management: created and updated Google Data Studio and Looker dashboards.- Data Analysis and Strategy Definition: collected, analyzed, and presented internal data… Show more - Paid Search Campaign Management: developed, implemented, and optimized Google Ads and Bing Ads Search campaigns.- Budget Optimization and KPI Management: managed large budgets for paid search, optimizing key performance indicators (KPIs) such as ROAS, CPC, Impression Share, Conv. Rate, and CTR.- Dashboard Creation and Management: created and updated Google Data Studio and Looker dashboards.- Data Analysis and Strategy Definition: collected, analyzed, and presented internal data, market data, and trending data to define company's strategy.- Media Planning: created and executed media plans.- Go-To-Market Strategies: developed strategic and operational roadmaps for targeted category expansion, driving business growth.- Cross-Team Collaboration: served as a focal point between Performance Marketing and Core Business teams (Category Management and Merchandising). Show less

- Digital Advertising Expertise: developed, implemented, and optimized high-performing Google Ads and Bing Ads Search campaigns.- Analytical Proficiency: produced and presented comprehensive campaign analysis and reports, providing valuable insights for decision-making.- Data Visualization and Reporting: created and maintained dynamic Google Data Studio and Looker dashboards, enhancing data-driven decision-making.- Onboarding and Mentorship: acted as "Buddy", guiding new employees… Show more - Digital Advertising Expertise: developed, implemented, and optimized high-performing Google Ads and Bing Ads Search campaigns.- Analytical Proficiency: produced and presented comprehensive campaign analysis and reports, providing valuable insights for decision-making.- Data Visualization and Reporting: created and maintained dynamic Google Data Studio and Looker dashboards, enhancing data-driven decision-making.- Onboarding and Mentorship: acted as "Buddy", guiding new employees through their initial two weeks, facilitating a smooth transition into the company culture and processes.- Training and Development: conducted engaging Google Search and Google Data Studio training sessions for teams across various departments, empowering them with valuable digital marketing skills. Show less

- Leadership in Paid Media: led the Paid Media team, driving successful campaign strategies and execution.- Advanced Ads Campaign Management: developed, implemented, and optimized highly effective Facebook Ads and Google Ads campaigns, resulting in remarkable outcomes, including a +504% revenue increase for an e-commerce client.- Client Communication and Reporting: maintained regular, transparent communication with clients, providing updates on their campaign performance. Produced and… Show more - Leadership in Paid Media: led the Paid Media team, driving successful campaign strategies and execution.- Advanced Ads Campaign Management: developed, implemented, and optimized highly effective Facebook Ads and Google Ads campaigns, resulting in remarkable outcomes, including a +504% revenue increase for an e-commerce client.- Client Communication and Reporting: maintained regular, transparent communication with clients, providing updates on their campaign performance. Produced and updated Google Data Studio dashboards for clear and actionable insights.- Comprehensive Reporting: created and delivered comprehensive reports for both internal and external stakeholders, offering valuable insights and recommendations.- Event Tracking Configuration: proficient in configuring Event Tracking mechanisms for precise measurement and analysis of campaign performance. Show less

- Client Prospecting: identified and engaged prospective clients, negotiated and managed contracts, expanding the client base.- Strategic Paid Media Planning: created and executed effective paid media strategies for a variety of clients, generating leads, driving increased visibility and revenue.- Comprehensive Campaign Analysis: produced and analyzed campaign reports, extracting valuable insights for optimization and performance enhancement.- Consumer Experience Enhancement:… Show more - Client Prospecting: identified and engaged prospective clients, negotiated and managed contracts, expanding the client base.- Strategic Paid Media Planning: created and executed effective paid media strategies for a variety of clients, generating leads, driving increased visibility and revenue.- Comprehensive Campaign Analysis: produced and analyzed campaign reports, extracting valuable insights for optimization and performance enhancement.- Consumer Experience Enhancement: identified and rectified gaps in the consumer's experience on the website, resulting in improved user satisfaction and conversion rates.- Social Media Content Creation: produced social media content, fostering brand presence and audience engagement across different platforms such as Facebook, Instagram and Twitter. Show less

Nesta função fui responsável pela criação e execução de planejamentos para mídias sociais, produção de conteúdo, relacionamento com veículos e assessorias de imprensa, SAC 2.0, redação de matérias e auxílio na curadoria do site.

- Media Planning: created and executed comprehensive media plans, encompassing both online and offline channels, for national and international brands.- Campaign Analysis and Reporting: produced and analyzed campaign reports to derive valuable insights for optimizing marketing strategies.- Publisher Relationship Management: Maintained consistent communication with various publishers in radio, TV, and out-of-home (OOH) advertising to ensure seamless campaign execution.- Social Media… Show more - Media Planning: created and executed comprehensive media plans, encompassing both online and offline channels, for national and international brands.- Campaign Analysis and Reporting: produced and analyzed campaign reports to derive valuable insights for optimizing marketing strategies.- Publisher Relationship Management: Maintained consistent communication with various publishers in radio, TV, and out-of-home (OOH) advertising to ensure seamless campaign execution.- Social Media Management: created and executed social media posts, enhancing brand visibility and engagement across platforms.- Strategic Campaign Planning: contributed to strategic planning initiatives for marketing campaigns, ensuring alignment with client's organizational objectives. Show less

- Marketing Performance Strategies: created and executed customized marketing performance strategies for a diverse clientele including "Growing Business," "Small and Medium Business," and "Corporate" clients.- Paid Media Campaign Management: developed and implemented effective B2B and B2C paid media strategies, driving impactful campaign results. Managed daily account responsibilities for Google Ads, Facebook Ads, and Programmatic Media across a variety of clients.- Performance Metrics… Show more - Marketing Performance Strategies: created and executed customized marketing performance strategies for a diverse clientele including "Growing Business," "Small and Medium Business," and "Corporate" clients.- Paid Media Campaign Management: developed and implemented effective B2B and B2C paid media strategies, driving impactful campaign results. Managed daily account responsibilities for Google Ads, Facebook Ads, and Programmatic Media across a variety of clients.- Performance Metrics Optimization: maintained and monitored keyword bids, daily and monthly budget caps, impression share, quality score, CTR, and other critical account metrics.- Client Engagement and Relationship Building: actively engaged with clients to understand their objectives, delivered regular updates on campaign progress, and established strong rapport, ensuring high client satisfaction and effectively managing churn rates. Show less