Caio Silva

Caio Silva Email and Phone Number

Gerente de Growth e Martech @ MB | Mercado Bitcoin
State of São Paulo, Brazil
Caio Silva's Location
São Paulo, São Paulo, Brazil, Brazil
About Caio Silva

Specialist in managing Digital Analytics, Digital Marketing and CRM teams, with experience in managing Digital Marketing platforms, with over 10 years of market experience, in several different tools and business models.Practical knowledge in the use of agile methodologies concepts (KanBan, Scrum, Lean, etc.), as well as their tools JIRA, Trello, Asana.Technical knowledge in script development, program development in web programming languages ​​(Javascript - PHP) and report extraction for Digital Analytics. Having worked in news portals, e-commerce (retail and travel) and financial market.

Caio Silva's Current Company Details
MB | Mercado Bitcoin

Mb | Mercado Bitcoin

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Gerente de Growth e Martech
State of São Paulo, Brazil
Website:
serasa.com.br
Employees:
323
Caio Silva Work Experience Details
  • Mb | Mercado Bitcoin
    Gerente De Growth E Martech
    Mb | Mercado Bitcoin
    State Of São Paulo, Brazil
  • Serasa
    Marketing Analytics And Crm Manager
    Serasa Sep 2024 - Present
    Leader of the company's entire CRM operation, responsible for managing an operation of more than 1 billion communications per month.
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  • Serasa
    Marketing Analytics Manager
    Serasa Mar 2021 - Sep 2024
    Manage the analytics/BI team of the largest credit bureau in Brazil. Responsible for keeping the entire marketing department updated on performance results, directing the company's acquisition and growth marketing strategy based on insights.
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  • Via Varejo Sa
    Marketing Analytics Manager
    Via Varejo Sa Feb 2020 - Mar 2021
    Manager of the marketing BI team of the biggest retail in Brazil. Accountable for keepall marketing department up to date with performance results.
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  • Itaú Unibanco
    Digital Marketing Coordinator
    Itaú Unibanco May 2018 - Feb 2020
    Team management responsible for implementation, evolution of maturity anduse/analysis of Digital Analytics tools. Working on a Hub&Spoke method to meet the demand forover 100 squads.
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  • Itaú Unibanco
    Senior Digital Analytics Analyst
    Itaú Unibanco Jun 2017 - May 2018
    Definition and specification for digital marketing tools, including measurement, AB testing, customer communication projects.
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  • Gol Linhas Aéreas Inteligentes
    Senior Digital Marketing Analyst
    Gol Linhas Aéreas Inteligentes May 2016 - Jun 2017
    Responsible for analysis and project management of data measurement in digitalchannel of the company, such as: B2C and B2B web sites, mobile apps, frequent flyers systems,etc. In analysis the responsibility was to closely monitor the mainly KPIs using Google Analytics 360and local databases.
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  • Lúcida
    Digital Analytics Coordinator
    Lúcida Oct 2014 - Apr 2016
    First experience in team management with a defined scope of Martech toolsimplementations.
  • B2W Digital
    Digital Analytics Analyst
    B2W Digital Sep 2013 - Sep 2014
    Implementation manegement for digital analtytics platforms (Google, Adobe, Responsys, etc.)
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  • Dp6
    Data Engineer
    Dp6 Dec 2012 - Sep 2013
    Responsible for the evolution and implementation of Digital Analytics projects, creating technical specifications and supporting Adobe Marketing Suite tools.
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  • Aunica - The Tagnology Company
    Tecnology Analyst - Omniture
    Aunica - The Tagnology Company May 2011 - Dec 2012
    Developer responsible for creating technical solutions focused on Adobe Marketing Suite.
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  • Socci Comunicação
    Php Junior Developer
    Socci Comunicação Nov 2010 - Apr 2011
    WebSites development.
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  • Xtab - Processamento De Dados
    Quantum Developer
    Xtab - Processamento De Dados Apr 2009 - Nov 2010
    Scripts elaborations for market research data.
  • Rede Industrial
    Delphi Junior Developer
    Rede Industrial Oct 2008 - Jan 2009
    Desktop applications development

Caio Silva Skills

Mysql Marketing Online C Jquery Business Analysis Google Tag Manager Web Analytics Team Leadership Digital Marketing Adobe Marketing Suite Cakephp Microsoft Office Xml Microsoft Excel Marketing Digital Php Javascript Omniture Business Intelligence Google Analytics Css Optimizely Project Management Digital Analytics Planning Delphi

Caio Silva Education Details

  • Fiap
    Fiap
    Business Intelligence
    View
  • Eniac College
    Eniac College
    Information Technology
  • Federal Institute Of Technology - São Paullo
    Federal Institute Of Technology - São Paullo
    Information Technology

Frequently Asked Questions about Caio Silva

What company does Caio Silva work for?

Caio Silva works for Mb | Mercado Bitcoin

What is Caio Silva's role at the current company?

Caio Silva's current role is Gerente de Growth e Martech.

What schools did Caio Silva attend?

Caio Silva attended Fiap, Eniac College, Federal Institute Of Technology - São Paullo.

What skills is Caio Silva known for?

Caio Silva has skills like Mysql, Marketing Online, C, Jquery, Business Analysis, Google Tag Manager, Web Analytics, Team Leadership, Digital Marketing, Adobe Marketing Suite, Cakephp, Microsoft Office.

Who are Caio Silva's colleagues?

Caio Silva's colleagues are Juliana Stopa, Thalia Alves De Souza, Matheus Losi, Henrique Guimarães Corilaço, Vinicius Bertollini, Lucas Martins, Juscelino Morais.

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