Caio Pimenta Email & Phone Number

Ghent, Flemish Region, Belgium

Ghent, Flemish Region, Belgium

Ghent, Flemish Region, Belgium

Belo Horizonte, Minas Gerais, Brazil

Brussels Area, Belgium

• Managing all visuals designs elements of internal events hosted by the management team • Translating communication touch points into slides according to UCB brand guidelines• Support to the management team and colleagues to help them to bring clarity and new insights to the company presentation• Communicating and balancing the needs of multiple stakeholders, while working under tight deadlines• Working with managers and team leaders from various departments, giving support on the topics and presentations for internal and external presentations• Creating graphics and illustrations with staff data by considering the research insights and UCB’s corporate design • Creating graphics and illustrations for online (digital) and offline channels such as print and digital brochure brochures, SharePoint sites, PPT and PDF presentations, flyers and posters

County Dublin, Ireland

• Website Redesign • Creating digital and print material for social media channels such as Facebook, Instagram, Youtube • Planning from start to end social media campaign with the Social Media Specialist and developing all the graphic arts-driven by the primary goal of the campaigns• Meeting managers to discuss the business objectives and requirements of the job• Estimating the time required to complete the work and providing quotes for the management• Thinking creatively to produce new ideas and concepts and developing interactive design• Using innovation to redefine a design brief within the constraints of cost and time• Presenting finalised ideas and concepts to the management• Working as part of a team with printers, copywriters, designers, account executives and marketing specialists• Reviewing final layouts and suggesting improvements if required• Create the content for the new ICOT Brochure through research about Ireland, discussing with the director of studies for improvements, present concept to the management and changes, when needed Achievements Strong brand repositioning - the English school did not have a good reputation in the market, and through a strong internal and external campaign, the reputation shifted and improved. The campaigns resulted in a better Facebook page rating from 3.6 to 4.5 stars, engagement and sales increase. Solid point for the redesign of graphic material (internal and external), strategic advertisement campaigns, new style and approach on social media.Website redesign - Deep User Experience study resulted in the fresh and consistent new website. From strategic studies to the prototype, the project was lead from the beginning. Weekly contact with the Advertisement Agency to align the Programming Phase. After 1 week online, the website got 70% of leads improvement.

Montes Claros E Região, Brasil

• Creative and conceptual abilities for digital and social campaigns• Designing and rolling out creative elements for onsite and offsite marketing campaigns• Creating fresh motion-graphics and, audio/visual content for various platforms.• Designing and implemented marketing strategies aligned with business targets and also setting specific marketing goals.• Define social campaign roll-out on all upcoming programs and special projects. Work cross-functionally with internal stakeholders to collect the necessary assets and information to execute the best-in-class campaign.• Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis covering growth, engagement, new followers and top creative.• Performing regular audits of the brand’s social presence to ensure all platforms.• Monitoring competitors and relevant social channels.• Developing and execute social media strategy across platforms ( Instagram, Facebook)• Assess and launch new social media channels when appropriate.• Create a weekly social calendar and creating the content on social grid layouts and campaign messaging.• Writing content for web properties, custom landing pages, brochures, banners, and email campaigns• Repositioning and repurposing existing marketing content and collateral for better impact• Understanding concepts, new services, campaigns, and desired to message from key business stakeholders and converting it into lucid and engaging writing that talks to customers

Montes Claros E Região, Brasil

• Executing creative designs and concepts that will advance Merchandising, Marketing, and branding objectives• Concept new original campaigns in collaboration with the Design team and then execute to bring these ideas to life• Designing new graphical work of all kinds including print (posters, advertisements, etc), motion graphics (Instagram/Facebook• Producing videos, animated advertisements, infographics, marketing materials, and internal communication materials.• Designing interactive/web ads, interactive/websites, web applications, graphical user interfaces, multimedia displays, print ads, brochures, booklets, fliers, billboards all according to strategic plans, for a community of more than 400k people.AchievementsSocial Media Project - Execution of Campaign to increase the engagement of the population within the partner networks. Positive results were achieved already with one month of the active campaign and at the end of three months, the engagement increased by 650% without any investment of impulse of posts.Redesign of the Municipal Newspaper of the City of Montes Claros - Redesign was identified as a necessary factor to increase citizens' engagement and reading of the material. With a circulation of more than 15k units fortnightly, the project was approved and obtained positive feedback and testimonials from citizens.

Montes Claros E Região, Brasil

• Creating visual aspects of marketing material, print and electronic, and sales decks• Managing the transition from design to development• Presenting different versions of the work to management for feedback• Work collaboratively with designers and the marketing, product, and sales teams• Creating designs in a timely manner where information is easy to find and easily understood• Create graphics for all social media platforms, including Instagram, Facebook, YouTube, Twitter, and Pinterest.• Create event graphics, including invitations, info boards, and gift bag inserts.• Create short clips, videos, and GIFs.• Act as Brand Manager within the Marketing Department on the development and execution of graphic design for lead generation, sales, promotions, and brand awareness• Bring complex concepts to life through visual storytelling across marketing/business development related materials such as eBooks, Powerpoints, brochures, sales collateral, etc.• Create graphic content in support of the website, social media, trade publication ads, marketing campaigns, trade show materials, emails, etc.• Strong time management skills while managing multiple projects simultaneously and efficiently in a deadline driven environmentAchievementsAfter three months of work, invited to lead the team of designers in the company, leading along with the company's art director, four designers. The whole piece of concepts and campaigns was shared between the team leader and the art director.30 years Laboratório Santa Clara Marketing Campaign - Target audience of more than 250 thousand people in 25 Units. Was identified the need to create a brand position campaign using as a theme the 30 years. The objective was to reach the rest of the population of the whole region of Montes Claros and retain current clients. The objective was achieved and as a main first result, 100% increase of new clients.

Master Of Business Administration - Mba, Interaction Design, User Experience, User Interface

Activities and Societies: UX Research, Information Architecture, Interaction Design, Journey Mapping, Experience process, Personas.

Bachelor'S Degree, Communication Advertising & Marketing

Communications: Culture and Society; Campaign Planning; Semiotics; Copywriting; Internal communications; Marketing communications; Public.

Information Technology Technician, Web Developer, High School, Computer/Information Technology Administration And Management

WebMaster: Websites Design and Programming; IT technician: Solving hardware/software problems; Windows and MAC; Computer Networks;