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State Of São Paulo, Brazil

Belo Horizonte, Minas Gerais, Brazil

- Creation of advanced analyses such as RFM (Recency, Frequency, Monetary) and ABC Curve to increase prospecting and monetization efficiency.- Experience in executing growth-aligned actions, including A/B testing, implementing recurring models to increase Lifetime Value (LTV), developing customer acquisition strategies, and tracking -OKRs to ensure the delivery of strategic results.- Expertise in marketing automation and planning personalized campaigns based on the Customer Lifecycle, purchase behavior, and brand interactions, using Dengage as the CRM tool.- Development and execution of engagement and retention strategies, including cross-sell, up-sell, and churn prevention, aligned with conversion and engagement KPIs.- Technical leadership in the CRM area, training the team in best practices, demand prioritization, and use of emerging technologies, such as generative AI for process optimization and campaign creation.- Experience in SQL, with the ability to create segmentations, predictive analytics, and generate data insights to support strategic decision-making.- Implementation of predictive models and data-driven actions, leading to increased conversion rates, customer retention, and marketing campaign efficiency.

Belo Horizonte, Minas Gerais, Brazil

- Strategic CRM management in e-commerce and communication planning, aligning actions with business OKRs and commercial cycles.- Customer acquisition, monetization, retention, and recovery with a focus on increasing LTV, revenue share from CRM, and more.- KPI analysis for engagement and conversion across email, SMS, and push channels, adapting strategies to optimize conversion rates and maximize results.- Implementation of personalized journeys based on the customer lifecycle (CLC).- Management of cross-sell and up-sell actions, with a focus on product penetration and LTV optimization.- A/B testing for conversion funnel optimization, channel approaches, and frequency, with a focus on continuous CRM performance improvement.- Email deliverability management, focusing on best practices, IP reputation building, and adaptation to the latest provider trends.- Strategic interface with product, technology, and design teams, collaborating to deliver innovative and efficient CRM solutions.- Crisis management within CRM channels, ensuring effective customer communication during Maxmilhas’ judicial recovery period, maintaining customer trust.

São Paulo, São Paulo, Brazil

- Client interface (presentation of sequences, planning, reports).- Planning and execution of marketing actions.- Budget planning and control for actions and campaigns.- Monitoring and measurement of campaign results to direct strategy.- Segmentation strategies for various communication channels.- A/B testing to optimize results.- CRM strategies and support in creating customer relationship sequences.- Preparation of databases and sending of emails, SMS, and push notifications.- Data analysis using Inbound tools, Power BI, and Google Analytics.- Development of reports in Excel based on Google Analytics and Power BI information.- Basic HTML editing.- Approval of graphic materials.- Interface with IT department.- Training of new marketing employees.

São Paulo, São Paulo, Brazil

- Data entry and analysis of Inbound tools, Power BI, and Google Analytics.- Development of reports using Excel, Power BI, and Google Analytics tools.- Preparation of databases and sending of emails, SMS, and push notifications.- Support in developing communication sequences.- Basic HTML editing.- Troubleshooting and enhancing website and app performance for clients.- Training of new marketing interns.

São Paulo, São Paulo, Brazil

- Inbound and outbound customer service.- Email responses (Outlook).- Updating Excel spreadsheets.- Writing occurrences.- Training new customer service interns.

Pós-Graduação Lato Sensu, Master Head Of Digital Marketing

The Master Head of Digital Marketing prepares professionals for continuous growth, with a digital mindset and the opportunity to operate.

Bacharelado, Marketing

Ensino Fundamental Ii E Médio