Caio Melo Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

As a PM leading the Customer Experience squad at Remessa Online, a global fintech company specializing in international money transfers, I've been responsible for overseeing communication products (chatbot and transactional communication) as well as internal products within the realms of customer service (CX/CS) and CRM. In this role, I have achieved significant milestones:• Optimizing self-service flows, particularly through the chatbot, resulting in a 15% increase in channel efficiency.• Playing a pivotal role in bug fixing and crafting comprehensive product feedback reports, contributing to a noteworthy 5% reduction in the quarterly contact rate.• Taking charge of structuring a new team and conducting explorations to uncover new growth levers and enhance efficiency within our operations.

São Paulo, Brasil

As an APM (Associate Product Manager) for B2C Platforms, i was responsible for managing daily operations and supporting the Product Manager in the discovery phase for the consumer-facing website and app teams.• I managed projects related to launching loyalty programs and pricing modeling, with a focus on increasing the active user base and reducing churn.• I optimized registration flows, achieving a 12% increase in conversion through CRO techniques (Conversion Rate Optimization).• I have experience in projecting project returns (ROI) and providing support for the Q1/23 and Q2/23 roadmap.

São Paulo, Brasil

As a Product Owner (PO) for the B2C Platforms team at InstaCarro, an e-commerce platform for buying and selling used vehicles, I was responsible for the overall management of products for the consumer-facing website and mobile application.• I optimized the vehicle inspection scheduling flow through experimentation and A/B testing, resulting in an 11% increase in purchase rate and a 22% reduction in inspection cancellation rate.• I designed the transactional messaging flow, leading to a 27% year-over-year increase in daily engagement rate.• I achieved a 17% improvement in the effectiveness of remote vehicle assessment by launching a real-time tracking (GPS) feature for the assessor.

São José Dos Campos, São Paulo, Brasil

Liderança de iniciativas de otimização de conversão do site, aumentando em 77% a conversão de novos usuários.Gestão de campanhas segmentadas (E-mail, Push Notifications), contribuindo para engajamento e retenção de usuários.

Itajubá, Brazil

As president, I was responsible for leading a team of 20 people and managing the group's strategic planning• Digital transformation of courses taught in person during the pandemic with an ROI of 800%.• Deployment of goals in the structure with 95% of goals achieved.

Itajubá, Brasil