I'm a content strategist, cat mom, reader, banjo player, and snowboarder from the PNW. In a past life, I was a mechanical engineer with a specialization in aerospace--research, industry statistics, and analysis of that data are part of my DNA. In less than 365 days (at the age of 26), I made a drastic career change from design engineer to full-time staff writer for one of the coolest companies around. After a year of writing, I transitioned into a researcher role to better utilize my engineering and marketing skillsets. After that, I became our growth coordinator, obsessed with systems, workflows, and operations. Three years in, I became the head of transactional content, responsible for the strategic approach and quality of every brand review, comparison, "best of" list, and product-focused tutorial across all of our digital properties.Today, I provide various content services to B2B software providers and affiliate marketers in the space. When I'm not obsessing over content, you'll find me snowboarding, climbing a wall, painting, playing with legos, knitting, eating pizza and cake, or playing banjo with the coolest folks I know.
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Co-Founder And Head Of AudienceBaselocalOlympia, Wa, Us -
B2B Content MarketerContent By Cait Oct 2019 - PresentI help B2B businesses and affiliate marketers conquer their content goals. Every strategy and completed piece is goal-oriented while maintaining a soulful, empathetic, and transformative approach. My work helps clients:✓ Solve their audience's problems✓ Attract more of the right people✓ Rank well in search engine results✓ Build brand authority✓ Generate more revenue✓ Round out their content enginesI take pride in writing well-researched and telepathic content that leaves readers wondering how I'm able to read their minds. My clients appreciate done-for-you strategies with complete editorial calendars, ready-to-publish articles before they're due, content written in their voice from the first draft, and hands-on help with anything content related.
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Owner & FounderThe Flaneur Co Mar 2018 - PresentHave a desire to wander the world and spend more time outdoors? The Flaneur Co's mission is to make the outdoors more accessible to everyday wanderers while providing tips on sustainability, hiking gear, various trails in Washington, and guides for beginners. As wanderers, it's our duty to protect and preserve the grounds we stomp around in to ensure future generations can enjoy them as well. Because of that, The Flaneur Co focuses heavily on educating and preparing explorers to responsibly wander our world from the gear they buy to what they do on the trail.
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Head Of Transactional ContentStone Press Aug 2023 - May 2024 -
Growth CoordinatorStone Press Oct 2022 - Aug 2023 -
Product ResearcherStone Press Aug 2021 - Oct 2022 -
Staff WriterStone Press Aug 2020 - Aug 2021 -
Mechanical Interior EngineerMsb Usa - A Sogeclair Aerospace Company Apr 2019 - Dec 2019 -
Contract Va/Ve Mechanical EngineerThe Coleman Company, Inc. Feb 2018 - Oct 2018Wichita, Kansas Area -
Manufacturing Engineering Planner 1Lee Aerospace, Inc Apr 2016 - Feb 2018 -
Technical Specialist InternLathrop Gage May 2015 - Aug 2015Overland Park, Kansas -
Stress Engineering InternTextron Aviation May 2014 - May 2015Wichita, Kansas Area -
Process Engineering InternTextron Aviation Jun 2013 - May 2014Wichita, Kansas Area
Cait Baker Education Details
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Mechanical Engineering
Frequently Asked Questions about Cait Baker
What company does Cait Baker work for?
Cait Baker works for Baselocal
What is Cait Baker's role at the current company?
Cait Baker's current role is Co-Founder and Head of Audience.
What schools did Cait Baker attend?
Cait Baker attended Wichita State University.
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