Commonwealth Health Advisors is an accelerator for healthcare technology and services businesses in the highly transformative, opportunity-rich healthcare market. From early-stage organizations to growth companies exploring new opportunities, we have the healthcare knowledge and operational expertise to assist your business in addressing the market successfully. Our advisory firm is committed to understanding your business foundationally and delivering value through innovative thinking, practical solutions, and focus that delivers sustainable impact and results. Focus areas include: strategic planning, go-to-market strategy, product management, marketing and positioning, product packaging, sales, implementation, customer experience assessment and project management.

Managed teams to execute high-volume, qualified sales leads through key external partnerships. Led training and activation strategy and established a regular partnership governance cadence to ensure mutual results. Played integral role launching critical new partnership to produce immediate and continued results. Program management experience in driving high-performing teams to meet deliverables.

Led the channel sales efforts through a major athenahealth acquisition, hired and grew a field sales team, activated channel relationships, and managed contract execution with partners across the country.

Promoted to manage Partner Marketing execution across all national and regional partnerships before transitioning into channel management and owning related lead generation activities.

Developed strategic marketing plans with channel partners to maximize lead generation and awareness with their audiences. Launched two key partner marketing campaigns in beta–educational dinner seminars and topical webinars–which became central to athenahealth’s core marketing strategy.

Crafted content for ads, direct mail campaigns, partner websites, speaking engagements, monthly newsletter, etc. Managed the execution of athenahealth’s presence at approximately 60 regional events each calendar year.

Developed and executed integrated marketing campaigns for clients in the security industry.

Hired through the Antitrust Division’s Outstanding Scholar Program to facilitate merger reviews in the media unit. Performed the duties of lead paralegal on multiple newspaper investigations.