Caitlin Dieringer Email & Phone Number

Greater New York City Area

-Partner with web development team to ensure optimal seamless functionality across UX/UI-Oversee digital marketing calendar: SMS, email, site, and app content-Supervise Customer Service team for 5 brands-Monitor orders and fulfillment by liaising with supply chain and warehouse teams-Maintain Merchandising, PDP, collection pages, site content by following trends and best practices-Monitor payment methods and checkout flow optimization-Work with CRM team to enhance and optimize loyalty programs-Work closely with the store teams for seamless omni channel experience-Own relationships with 3rd party vendors-Forecast daily sales plans-Uncover opportunities for growth and optimization

Greater New York City Area

-Manage site operations for Andrew Marc, Donna Karan New York, Karl Lagerfeld Paris and G.H. Bass & Co. -Work closely with IT to implement updates and ensure all site functionality is operating seamlessly -Work with third party agency managing site development and hosting-Responsible for continuous website development and order processing to ensure optimal customer experience -Forecast daily demand and sales plan for Andrew Marc

Greater New York City Area

-Uphold and enhance site functionality and aesthetic -Work directly with the VP of Branding and Creative Director to ensure the feel and look of the site is on brand.-Manage customer service department, using customer feedback to continuously improve user experience.-Create and upload new products on a seasonal basis, including price, product detail and image imports.-Continuously update meta data for all site pages and products to ensure optimal SEO.-Work closely with digital marketing agency on PPC, social, affiliate marketing, display and retargeting.

Greater New York City Area

• Oversee and prepare for launch while communicating with web developers on a daily basis.• Create data and content imports including information and assets for entire e-commerce site.• Work with SEO and marketing partner to ensure best practices are implemented on KLS.com and affiliate sites.• Keep track of sales and best sellers to create significant marketing and merchandising plans.• Work with team to create and manage the development and execution of all promotional activity and merchandising strategy.• Work with copywriter on all aspects of the website; product descriptions, blog, email blasts etc.• Manage e-commerce shoots for all departments each season.