Caitlin Mccormick Email & Phone Number

Toronto, Ontario, Canada

Markham, Ontario, Canada

• Drive market planning and optimal inventory level recommendations for all Pixie Mood saleschannels.• Responsible for receiving inventory into AIMS each season when product arrives from thefactory to ensure inventory levels are accurate. Work with 3PL partners to reconcile inventoryreceipt shortages.• Responsible for making inventory allocation recommendations to support optimal levels forecommerce, wholesale and marketing channels. Primary point of contact for moving allinventory inside of AIMS for US, Canada, wholesale and direct to consumer.• Research, interpret and analyze current sales trends, product performance metrics and sales bychannel for all areas of the business.• Responsible for providing the Sales and Operations team with monthly reporting on salesperformance by region / agent / channel / product type etc.• Responsible for tracking, reporting and monitoring inventory levels at all warehouse locations andto distribute comprehensive available-to-sell reports weekly to the sales and marketingdepartments.• Make recommendations on product life cycles, pricing and liquidation opportunities based onsales trends and inventory level analysis.• Forecast Inventory Demand for each collection to ensure supply / demand levels are optimizedacross all channels (Wholesale Canada / USA, Ecommerce, Influencers) Build reorder proposals,submit for approval and prepare the PO inside AIMS each season.• Make recommendations on styles that should continue or be excluded / retired from the productlineup each season.• Support the creation of the products within the AIMS platform including UPC’s, bar codes andensure styles, colours, codes, & SKUs are recorded accurately.

Markham, Ontario, Canada

• Provide analytical support across sales channels (wholesale to retailers, direct to consumer via ecommerce)• Responsible for writing communications appropriate for both B2B and B2C channels in MailChimp.• Perform analysis of ecommerce and wholesale sales channels, identifying trends and insights• Continuously improve the performance of campaigns including defining areas to A/B test, as well as new tools/trends to incorporate• Assist product set-up with the launch of new seasonal collections on both ecommerce channels using Wordpress• Liaise with sales coordinators to understand current trends in channels, and use this to summarize updates to share best practices/insights across sales partners.• Maintain ecommerce inventory levels by moving and adjusting stock on Fishbowl.• Create pricing plans for all SKUs across across sales channels (wholesale to retailers, direct to consumer via ecommerce)• Launch collections on 3rd party platforms, eg. Amazon, for key partnerships - "Oprah's Favourite Thing" Christmas launch.• Set-up partnership with TrustPilot on ecommerce site(s), enabling customers to review our products and create a better perceived value of the brand.

Whitby, On

(Role similar to ‘Marketing Coordinator’)• Developed and presented reports for future and current marketing opportunities, including a competitor analysis, strategizing retention campaigns, and developing a social calendar.• Responsible for social media content, copy, and execution for Instagram, Facebook, and Twitter.• Used tools such as Google Analytics and Buffer to execute marketing campaigns.• Monitored KPI’s to adjust and test marketing campaign success

Toronto, Canada Area

• (Monthly) Social Media Reporting: Monitoring social media and developing reports using tools such as Oracle SRM, Google Analytics, analytics tracking within Facebook, and general statistics pulled throughout the month,• Develop and launch E-mail Campaigns: Working with our content writer, using Eloqua I was responsible for launching weekly rate updates for our mortgage clientele. Additionally, I was responsible for monitoring the marketing inbox and connecting customers to their BDMs.• Project Management / Reconciliation: Using WorkFront's project management to properly execute projects individually, or collaborating within the team. Furthermore, being an administrator I often created Queues to make processes more efficient, as well as develop custom forms for other processes. Additionally, completing the monthly reconciliation for the marketing department alongside accounting.• Marketing Analytics: Apart of my role is to use data to drive decision making in the marketing department using Google Analytics and SEMRush.• Video Editing: One of the largest milestones for myself was making a video for the first town hall introducing the new CEO, which was played in front of the entire company. After this, I've been put on various editing projects including path advertisements, internal communications and trade-show videos.

Oshawa, On

• Worked alongside Professor William Thurber to develop assignments for future students in upcoming terms.• Learned and applied tools such as HubSpot and Google Analytics to tool deck for future students enrolled in the ‘marketing communications’ course.• Assignment was tested through creation of a SRM / CRM plan for a small business.