Caitlin Harclerode Email & Phone Number

Acquired By Zimmer Biomet

• Develop and articulate value proposition and support sales process through product launch planning, the creation of marketing material, and on-going customer engagements.• Establish first-time business processes for development, customer engagement, and product execution. Create business format to collect VOC and establish user needs. Manage surgeon design teams. Develop market assumptions and growth forecast for innovative biologic product solutions. Build product pipeline focused on short-term impact.• Establish strategy for animal studies and clinical data collection. Implemented medical education program designed for high customer engagement.

Leesburg, Va

• Establish long term development road map and strategize integration of digital health, imaging, navigation, and robotics, including hardware and software products.• Extrapolate user requirements through leading customer design teams and seeking feedback from diverse stakeholders to deliver an engaging user experience. • Initiate software data collection opportunities that are a cohesive part of capital sales. Determine needs for data capture for predictive analytic capabilities.

Leesburg, Va

• Developed strategic marketing vision for a portfolio of complex spine products in over 40 countries accounting for over $60 million in annual sales.• Developed and implemented Balance ACS (BACS) Platform – the company’s first product offering in digital healthcare. Managed vendor relations and contract negotiations for software partner. Developed technical content for initial BACS sales rep training and executed regional trainings.• Created the company’s first patient specific implant offering. Optimized logistics for ordering, manufacturing, and product delivery processes.• Selected by Executive Team as project manager and implementation lead for the development of 4 new pedicle screw systems with cross functional application. Engaged 10+ surgeons over 6 months for development input.

• Managed the development, forecasting, and promotion of a portfolio of complex spine products in over 40 countries accounting for over $60 million in annual sales. • Prepared annual product marketing plans, forecasts, and budgets. Developed marketing literature, surgical techniques, and international pricing for all products. Completed competitive marketing analysis.• Developed and delivered, as lead project manager, the next generation of the flagship screw system generating over $8M in revenue the first year.

• Managed the development, forecasting, and promotion of 7 complex spine products in over 30 countries accounting for over $40 million in annual sales. Grew over 10% annually. Product expert liaison for surgeries, trade shows, surgeon and rep trainings, and industry events.• Created global pricing for all products. Led implementation team for the product lifecycle from conceptual stages through product launch delivering on all customer requirements. Initiated data collection for new product evaluations and implemented product updates through evaluation process. • Enhanced new surgeon customer relationships with 25+ physicians.

• Executed contracts, logistics, and day-of events for national surgeon educational courses for over 70 surgeons annually. • Managed logistics and assisted in curriculum development for over 60 regional and national Sales Rep courses. Researched, acquired, and implemented an online learning management system. Expanded sales force educational offering through the development of 5 courses including basic anatomy and K2M product trainings. • Managed in-house bioskills lab including serving as lead x-ray technician and procurement of lab supplies. • Generated ROI and general statistics for all courses. Assisted in development of $2 million annual budget for department.

Worked alongside technical, functional and industry specialists to assist in the development, implementation and integration of innovative technical solutions for a variety of Telecommunication, Media, and Entertainment clients. Completed internal web-based learning courses on Six-Sigma and Project Management. Organized and participated in recruiting prospective candidates.