Caitlin King Email and Phone Number

o Manage product launches & design; oversee purchasing, graphic design & operationso Prioritize & assign resources to projects to meet client deadlines o Draft marketing documents & develop P.O.P to augment the existing arsenal of collateralo Conduct market research analyseso Present research in presentations & reports to position products into global marketso Set timeline & establish project parameters to track new product development o Coordinate tradeshows; plan marketing strategies and attend national showso Identify and research viable product categories to develop and/or acquire o Assume daily tasks to insure effective functionality & coordination of Marketing effortso Develop comprehensive marketing strategies for new productso Assist with product development responsibilities: formula & testing, competitor analysis & positioning, packaging options, artwork, pricing and new product trainingo Design digital and print campaigns to support product launches