Caitlin Seele Email & Phone Number

San Francisco, California, US

Boston, Massachusetts, US

- Led the Campaigns, Digital Marketing, and Marketing Operations teams at Drift; sourcing 81% of pipeline from marketing. - Owned the holistic marketing budget and forecasting, ensuring positive ROI on marketing spend.- Led paid acquisition and lifecycle campaigns at Salesloft, following Drift's acquisition.

Boston, Massachusetts, US

- Led the Digital Marketing team; responsible for pipeline generation from digital channels, drift.com, and Drift’s own use of Drift.- Developed demand generation strategies that drove 63.3% of Drift’s marketing-sourced pipeline, and grew MQAs by +10% year over year.

Boston, Massachusetts, US

- Led the Channels team, responsible for pipeline generation in digital channels; including paid social, paid search, paid display, email, organic search, and content syndication.

Boston, Massachusetts, US

- Owned the SEO and Email channels. Responsible for strategies, forecasting, budgets, and results.- Developed SEO strategies and training, increasing weekday organic sessions by +12.9% in 3 months.- Personalized integrated nurtures for 4 personas across 5 segments, achieving average CTRs over 8%.

Boston, Massachusetts, US

- Owned marketing for Drift Email and Drift Video, collaborating on GTM strategies for each product’s ICP.- Grew monthly Drift Email MQAs by +237.4% from September 2019 to August 2020.- Grew quarterly Drift Video signups from marketing sources by +211.6% from Q2 2019 to Q2 2020.

Boston, MA, US

- Led the marketing team. Responsible for demand generation, digital marketing, website development, events, partnerships, content marketing, graphic design, marketing operations, and public relations.- Developed marketing strategies to achieve 50-70% annual revenue growth from 2015 to 2018.- Drove 70% of demo requests from marketing, growing leads by.

Boston, MA, US

- Led a team of 5 in developing inbound and outbound marketing campaigns to achieve strategic goals.- Analyzed metrics and industry trends to recommend new strategies for increased performance.- Grew relationships with LogicManager's marketing, media, and industry partners.- Maximized the impact and ROI of all of LogicManager's marketing channels.

Boston, MA, US

- Scaled all marketing channels; including organic search, paid search, paid social, email marketing, social media, webinars, partner marketing, events, and public relations.- Created personalized nurture campaigns, to better align our content with our audiences.- Developed scalable team processes that boosted efficiency and maximized the impact of our.

Boston, MA, US

- Started as LogicManager's only full-time marketing employee.- Analyzed data and created on-going reporting to track team performance and recommend opportunities for growth.- Built scalable digital marketing channels that fueled a 45% increase in website traffic, and a corresponding increase in new sales qualified leads.- Wrote and edited website pages.

Boston, MA, US

- Responsible for selecting and coordinating all initiatives endorsed by the BU Student Government - Spearheaded and implemented a university-wide initiative to offer gender neutral housing as an option for students living on-campus - Served as the representative for the student body on the Provost’s Undergraduate Advisory Board

Weston, MA, US

- Strategized with Product Managers about how to improve Jobs.com with features enhancements, SEO strategies, and a more advantageous competitive position - Acted as an Assistant Product Owner in an agile SCRUM product development team- Created insightful reports and SharePoint pages through enhanced analytics and graphics

New York, NY, US

- Improved the Factiva user experience by creating new search terms and expanding the Factiva taxonomy for professionals in targeted roles and industries- Researched and analyzed consumer and industry trends to draw meaningful conclusions on how the information available in Factiva can be used to tell stories, and assist professionals in making.

Boston, Massachusetts, US

- Identified new market segments and collaborated with upper levels of management and the CEO to improve inbound marketing strategies - Managed the company’s presence on social media outlets such as Facebook, Twitter, LinkedIn and YouTube to generate awareness in new B:B segments- Analyzed the company’s Google AdWords and Facebook Ad campaigns- Wrote.

Bsba, Marketing And International Management

Education record