Caitlin Baker Email & Phone Number

Cleveland, Ohio, United States

• Provide strategic leadership and oversight for all media planning, buying, and execution across assigned accounts and platforms.• Collaborate with clients and account teams to develop tailored media strategies that align with client goals and deliver measurable results.• Lead the development of integrated media plans that span digital, programmatic, social, and traditional channels.• Manage and optimize media budgets, ensuring efficient allocation of resources across campaigns, with budgets ranging from $1M to $90M million.• Oversee the performance of campaigns to meet or exceed KPIs, analyzing results and providing actionable insights for optimization.• Build and maintain strong relationships with media vendors, technology partners, and platforms to identify new opportunities and negotiate advantageous deals.• Guide, mentor, and develop junior and mid-level media staff, fostering a collaborative and growth-focused environment.• Participate in new business pitches, providing media strategy recommendations and insights to help win new accounts.• Work cross-departmentally to ensure seamless integration of media strategies with creative, analytics, and account management teams.• Identify and implement cutting-edge media technologies, resulting in new opportunities and competitive advantages for clients

Cleveland, Ohio, United States

Cleveland, Ohio, United States

Cleveland, Ohio

Cleveland/Akron, Ohio Area

- Lead the paid media team while working in conjunction with other department leads and digital marketing managers to ensure overarching digital strategy is seamless- Identify, propose, & build ideal digital advertising strategies and solutions for clients- Create monthly insights reports detailing trends and recommendations based on previous month's performance and dataManage client paid advertising campaigns in: - Google Ads - Bing Ads - Facebook/Instagram - LinkedIn - Twitter - Programmatic platforms - More- Make continuous recommendations for paid campaign optimizations based on data- Develop email marketing campaigns & strategies with email marketing team to work in tandem with paid media strategies- Assist with SEO strategy on an as-needed basis- Assist with content production, including development of new content for client blog posts, emails, landing pages, guides, whitepapers, and more

Cleveland/Akron, Ohio Area

Digital Marketing Associate- Create monthly dashboards for inbound clients detailing month over month results, ROI, and additional suggestions to improve campaigns going forward- Keyword research and mapping- Create SEO and Digital Marketing plans- Implement digital marketing plans across networks (Google, Facebook, Twitter, LinkedIn)- Manage Google Adwords & social ad budgets- Provide monthly content optimization suggestions for SEO clients Account Coordinator- Manage project scope and identify, document changes that are not in scope- Manage small-to-medium projects (<$50K)- Day-to-day point person on multiple accounts and projects- Maintain and update project plans, budget reports and status on a weekly basis. Able to speak to all projects when needed- Develops full project plans at kick-off in order to assist team managers in forecasting- QA all client deliverables prior to delivery- Communicate with client on status of tactical items- Keep Senior Account Manager informed on progress of projects. Escalate any issues that may impact timeline and/or budget- Pursue new opportunities with existing clients or referred potential clients- Create detailed monthly client invoices

Akron, Oh

BRP (Bombardier Recreational Products)Responsibilities• Manage timelines on deliverables to client and team• Contribute to on-going opportunities with client to maintain and grow agency’s position and role• Provide support the media team in planning and executing media campaigns• Create and send traffic and scripts for media buys• Collaborate with account team to ensure plans are executed flawlessly• Handle multiple tasks and have the ability to prioritize the importance of tasks at hand• Create contracts and do contract debiting• Work with dealer contacts to help setup and execute advertising needs• Work with station contacts on media buys to ensure spots run on time and correctly------Nestlé General Market - Retail Nestlé Divisional/Brand Shopper MarketingNestlé Hispanic Shopper Multi-Brand Platform (El Mejor Nido)-Assist and report into the Sr. Account Executive and serve as one of the primary voices and strategic leaders for client-Assist in managing the execution of numerous promotional customer-based initiatives-Assist in developing productive and respectful relationships with internal team members-Assist in driving on-going opportunities with client team to maintain and grow agency’s position/role-Open/ close jobs-Create estimates-Maintain weekly status report-client and internal-Manage timelines of all deliverables promised to clients-Coordinate project flow through creative coordinator

Bs, Human Ecology; Consumer Affairs

Education record