Caitlin Boyle Email and Phone Number

- Develop and execute comprehensive marketing strategies (focusing on email, content, and social media marketing) and lead implementation to achieve company goals- Establish systems, workflows, SOPs, and training modules for efficient marketing operations and cross-functional team collaboration- Develop media/marketing budget, allocate resources, and track expenses- Develop, execute, and manage the media/marketing content and editorial calendars (content includes three podcast segments, 20+ webinars per year, paid presentations, paid sponsorships, four newsletters to various list segments, blog posts, and lead generation content)- Conduct ongoing evaluation of marketing performance by tracking KPIs and analyzing data for strategy refinement- Manage sponsorship and stakeholder collaborations- Drive email list, community growth, and demand generation through multiple lead generation tactics- Identify and hand off hot leads to business development/sales team- Lead planning and promotion of webinars and virtual events- Manage CRM, including segmentation, automation, and campaign and funnel development and reporting- Manage and update WordPress and LeadPages websites and create and update landing pages- Manage MarTech stack - Support compliance efforts- Collaborate with C-Suite and Directors to align goals and company vision

- Managed and oversaw the following content areas: podcast, blog, resources, lead generation, presentations/webinars, social media - Worked with team to grow media efforts, increase discovery calls, and execute promotional campaigns- Managed email marketing campaigns including copywriting and scheduling - Built SOPs and systems and refined them for efficiency - Helped select and manage MarTech stack - Designed creative assets - Performed updates in WordPress and created landing pages on LeadPages - Assisted with ActiveCampaign management - Drafted podcast interview scripts and conducted pre-interview calls with guests - Executed deliverables for affiliate and sponsorship relationships

- Supported C-Suite with administrative tasks - Supported media/marketing efforts with asset creation, landing page creation, executing email marketing campaigns, social media management, lead generation, and podcast production

- Booked music at two Cafe locations (2-3 shows/weekend) - Responsibilities Included: Communicating with bands to find and confirm dates/details, update calendar events, update WordPress events, work with accounting department for payment information, work with marketing department for promotion, remain on budget, review applications

- Led a team of 20+ Restaurant Front of House Team Members including supervisors- Developed operational systems, SOPs, training plans, and coaching plans- Integral member of a team leading the opening of a new Cafe- Conducted employee scheduling, interviews, payroll, inventory, and product ordering- Directed Front of House operations during peak periods - Managed weekend music bookings

- Duties included project management, tutoring, and personal assistant tasks.

- Spearheaded promotion and accessibility initiatives for healing modalities - Established and managed event spaces featuring 5-30 practitioners at in-person events- Organized and marketed large-scale community events in collaboration with organizations like Better Block- Organized, marketed, and facilitated weekly community classes and training sessions- Supported sustainability and zero-waste efforts at community events

- Taught English as a Foreign Language in Germany for children and adults in a variety of settings (including preschool, middle school, high school, adults, and business English)- Created lesson plans and curriculum