Caitlin Egan Email & Phone Number

Bala-Cynwyd, Pennsylvania, United States

Develop and implement influencer marketing campaigns from ideation to execution while collaborating closely with cross-functional teams including account management, research, and analytics. Strategically develop influencer marketing strategies that align with client objectives and brand voice across a diverse range of verticals. Financial management of all campaigns and corresponding paid social campaigns. Foster relationships with influencers and management teams to ensure enjoyable ongoing and future partnerships. Measure and analyze campaign results and provide actionable insights to clients in a clear and concise manner.

Develop and implement complex digital media plans while working collaboratively with internal and external client teams.

Bala Cynwyd, Pennsylvania

Develop and execute digital media plans consisting of multiple digital channels (Programmatic Display, OLV, Search, Social, Influencer, etc.) supporting various campaign objectives and strategiesCollaborate with activation teams to determine best strategies for clients' needsManage client relationships, acting as day-to-day digital media expert for clientManage Influencer relationships and develop campaign strategies based on clients' needsResearch influencers to determine best alignment for brandOversee multiple influencer campaigns, managing post drafts, revisions, and campaign launches

Bala Cynwyd, Pennsylvania

Analyze sponsorships, media packages and other opportunities. Report on campaign performance on a daily, weekly, and monthly basis. Communicate with clients on a day-to-day basis regarding upcoming campaigns, campaign changes, troubleshooting. Communicate with clients' site developers to implement tracking on client websites. Manage digital media planning process for various campaigns. Pull monthly reports via KantarEnsure accuracy of company billing process for multiple accounts. Present wrap up reports and plans to clients directly.

Bala Cynwyd, Pennsylvania

Greater Philadelphia Area

Broomall, Pa

Broomall, Pennsylvania

Educating clients on Hand & Stone Membership. Maintaining a 25% member conversion rate. Training new employees on sales techniques. Communicating with new and existing clients over the phone, through email and Demand Force, and in person. Curate weekly posts for Instagram and Facebook.

Greater Los Angeles Area

Support the staff and clients by handling multiple projects simultaneously. Maintain and develop media lists through Cision. Assist in organization of large and small scale events. Pitch clients on red carpet at various events, including the ESPN Body Issue Launch Party. Monitor media and clip placements in a timely manner. Manage product send-outs in fashion department. Manage and execute look book, press kit and gifting mailings to media, stylists, celebrities, and bloggers. Assist in the creation of press materials including client pitches, media alerts, press releases, etc.Monitor media and report on client news and trends.

Springfield, Pennsylvania

Handled all social media activity for the store, including daily postings to Twitter, Instagram, and Facebook. Increased engagement by running contests and specials through the company’s social media accounts.

Folsom, Pa

In addition to working as a front desk associate, I handled all social media activity for California Sun, mainly the salon's Facebook page.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: PRSSA

General Studies

Business/Commerce, General