Caitlin Farrow Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Experienced strategy leader partnering with agencies, B2B, B2C and D2P organizations.Specializing in: Experience strategy (BX, CX, EX, PX), design and measurement, Market positioning and rebrands, Brand strategy, brand architecture, brand management, product marketing, marketing strategy.

Greater Toronto Area, Canada

During my time at Twig, I built the Experience practice and led the end-to-end development and optimization of the brand, communications, patient feedback loop as well as patient experience operations. In addition to my brand and experience work, I was also heavily involved in developing and executing the marketing strategy to normalize the fertility conversation and educate around the different paths to parenthood.

New York, New York, United States

During this period I worked with a leading brand experience agency specializing in healthcare, where I consulted for the one of the largest health systems in the U.S.. With the organization undergoing a national brand unification effort, I led a number of workstreams including: brand experience, employer branding, brand architecture, product marketing and naming.

In July 2019 I swapped my brief case for a suitcase to travel the world. Over the course of six months, I backpacked to 12 countries on four continents.Countries visited: Bermuda, UK, Germany, Turkey, Indonesia, Singapore, Vietnam, Japan, Nepal, Thailand, Australia, New Zealand

Greater New York City Area

As a senior strategist I partnered with CEOs and senior marketing leaders to help define the role of brand within their organizations and reach business objectives. Within the strategy department, I helped lead and win business development opportunities, explore current and future service offerings and mentor younger members of the team.During my time there, I worked with a world-class group of clients across industries including health care, tech, finance, manufacturing and transportation.

Greater New York City Area

Greater New York City Area

Toronto

As the Manager of Client Services I work with the team in Toronto to lead proactive marketing and business development efforts for Canada.Headquartered in Toronto, Ontario, Interbrand Canada has 15 years experience helping brands across diverse industries solve their most pressing business challenges. As the only global branding firm in Canada, we offer clients local knowledge of the Canadian business environment and insights from our global network of 33 offices in 27 countries. Since it opened for business in 1974, Interbrand has changed the way the world sees branding: from just another word for “logo” to a business’ most valuable asset to business strategy brought to life. We believe that brands have the power to change the world—and we help our clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand’s Best Canadian Brands, published every two years, examines and ranks Canada’s top 25 brands by brand value. To learn more, visit www.interbrand.com.

Toronto/New York

New York, New York

Wunderman is a network of advertising, marketing, and consulting companies with a presence in over 60 countries. Leading the industry in relationship marketing, they are the creators of the term “Direct Marketing.”The Global Client Development team is a unique group in the network that is designed to help drive wins across the network at both the global and local levels.As an associate, I supported client growth initiatives including outreach, pitches and strategy as well working with the executive board on presentation development.As part of Global Client Development team I also operated as the Network Manager for a key global client. Working alongside the Global Lead, I provided operational support to account teams across seven markets to ensure that Wunderman was equipped for success to win new business and achieve organic growth for this client.

New York, New York

Z Academy is Wunderman/Y&R’s Global Talent Management and Learning Program for tech-savvy digital, design, analytic and marketing students. A global apprenticeship, Z Academy is designed to prepare the next generation of digital marketers for the rigors of the modern marketplace. “Zeds” are current or recently graduated marketing students selected from international universities who are looking to gain the working knowledge and practical skills required to enter the world of advertising. Since the launch of Z Academy in summer 2010, 60 offices in 25 countries have participated in Z Academy. Today, there are over 680 Zeds around the world actively contributing to the success of Wunderman/Y&R.

Kingston, Ontario

Completed a consulting project on behalf of Queen's School of Business for a Canadian company competing in the North American, European, and Australian woodworking markets.Our project scope required my team and I to conduct a market assessment on the Brazilian retail and do-it-yourself industries and design a strategic entry plan. As part of the assessment, significant internal and external analysis was conducted such as company and country analysis, consumer purchasing analysis, along with primary and secondary research pertaining to business negotiations, importation processes, customer surveys and an extensive overview of the competitor landscape and market opportunities.Personal responsibilities included:- Team lead --> organizing team meetings, delegating tasks, editing paper- Company analysis- Channel assessment and identifying key sales channels- Identifying areas for category growth- Analyzing consumer purchasing trends- Formulating risk management procedures

Guelph, Ontario

Intrigue Media helps clients reach their potential market base by offering innovative advertising through digital media.As the Online Marketing consultant for Intrigue Media I was responsible for promoting Intrigue Media products and services with passion and clarity to existing clients. I collaborated with clients to reach their marketing goals by designing the strategic messaging and positioning of their campaigns online.Responsibilities included:- Promoting businesses online using Google AdWords, Google Insights for Search, Google Places - Website design and management using CMS (Wordpress)- Optimizing client websites using Google Analytics, and SEM- Customer surveys and analysis- Email marketing- Event managementI created and managed their online presence by designing websites, email marketing campaigns and Google campaigns. In 2010 I became Google certified and am qualified to design effective Google advertisements that create brand awareness as well as bring online traffic to client websites.

St. Louis

As the Digital Producer Intern for Momentum, I assisted the Digital Producers in the day-to-day management of online marketing projects of various clients including SeaWorld Parks & Entertainment, Visit Williamsburg and Army. Responsibilities included:- Arranging pipeline for digital designers- Recording minutes- Beta testing on websites and kiosks- Producing Gantt charts for project timelines- Created project estimates- Filled out POs- Researched most profitable digital projects for company and presented findings to senior management

I was member of the International Business Career Conference Committee and in charge of recruiting expert speakers. Our conference took place on March 19, 2010. Executives came from large and small companies where they spoke about the various segments of the international business market and oppourtunities within them. My role was to persuade top executives from these companies to attend the conference. Our impressive lineup incorporated representatives from the St. Louis Regional Chamber and Growth Association, The World Trade Center - St. Louis, The US Commercial Service, Novus International and Boeing International to name a few. The conference was a huge success and had over 200 attendees.

Certificate, Product Management

Master, International Business

• Preliminary Judge for Queen's Entrepreneur's Competition

Visiting Student

Courses: Brand management, International marketing strategy, Category management, International business law

Bachelor Of Science In Business Administration, International Business, Marketing

• Magna Cum Laude and Dean's List • Member of the varsity women's soccer program • International Business Honor Society • International.

Bachelor Of Science, Sport Management

• Member of the varsity women's soccer program