Caitlin Farrow Email & Phone Number

Toronto, Ontario, Canada

Experienced strategy leader partnering with agencies, B2B, B2C and D2P organizations.Specializing in: Experience strategy (BX, CX, EX, PX), design and measurement, Market positioning and rebrands, Brand strategy, brand architecture, brand management, product marketing, marketing strategy.

Greater Toronto Area, Canada

During my time at Twig, I built the Experience practice and led the end-to-end development and optimization of the brand, communications, patient feedback loop as well as patient experience operations. In addition to my brand and experience work, I was also heavily involved in developing and executing the marketing strategy to normalize the fertility.

New York, New York, United States

During this period I worked with a leading brand experience agency specializing in healthcare, where I consulted for the one of the largest health systems in the U.S.. With the organization undergoing a national brand unification effort, I led a number of workstreams including: brand experience, employer branding, brand architecture, product marketing and.

In July 2019 I swapped my brief case for a suitcase to travel the world. Over the course of six months, I backpacked to 12 countries on four continents.Countries visited: Bermuda, UK, Germany, Turkey, Indonesia, Singapore, Vietnam, Japan, Nepal, Thailand, Australia, New Zealand

Greater New York City Area

As a senior strategist I partnered with CEOs and senior marketing leaders to help define the role of brand within their organizations and reach business objectives. Within the strategy department, I helped lead and win business development opportunities, explore current and future service offerings and mentor younger members of the team.During my time.

Greater New York City Area

Greater New York City Area

Toronto

As the Manager of Client Services I work with the team in Toronto to lead proactive marketing and business development efforts for Canada.Headquartered in Toronto, Ontario, Interbrand Canada has 15 years experience helping brands across diverse industries solve their most pressing business challenges. As the only global branding firm in Canada, we offer.

Toronto/New York

New York, New York

Wunderman is a network of advertising, marketing, and consulting companies with a presence in over 60 countries. Leading the industry in relationship marketing, they are the creators of the term “Direct Marketing.”The Global Client Development team is a unique group in the network that is designed to help drive wins across the network at both the global.

New York, New York

Z Academy is Wunderman/Y&R’s Global Talent Management and Learning Program for tech-savvy digital, design, analytic and marketing students. A global apprenticeship, Z Academy is designed to prepare the next generation of digital marketers for the rigors of the modern marketplace. “Zeds” are current or recently graduated marketing students selected from.

Kingston, Ontario

Completed a consulting project on behalf of Queen's School of Business for a Canadian company competing in the North American, European, and Australian woodworking markets.Our project scope required my team and I to conduct a market assessment on the Brazilian retail and do-it-yourself industries and design a strategic entry plan. As part of the.

Guelph, Ontario

Intrigue Media helps clients reach their potential market base by offering innovative advertising through digital media.As the Online Marketing consultant for Intrigue Media I was responsible for promoting Intrigue Media products and services with passion and clarity to existing clients. I collaborated with clients to reach their marketing goals by.

St. Louis

As the Digital Producer Intern for Momentum, I assisted the Digital Producers in the day-to-day management of online marketing projects of various clients including SeaWorld Parks & Entertainment, Visit Williamsburg and Army. Responsibilities included:- Arranging pipeline for digital designers- Recording minutes- Beta testing on websites and kiosks.

I was member of the International Business Career Conference Committee and in charge of recruiting expert speakers. Our conference took place on March 19, 2010. Executives came from large and small companies where they spoke about the various segments of the international business market and oppourtunities within them. My role was to persuade top.

Certificate, Product Management

Master, International Business

• Preliminary Judge for Queen's Entrepreneur's Competition

Visiting Student

Courses: Brand management, International marketing strategy, Category management, International business law

Bachelor Of Science In Business Administration, International Business, Marketing

• Magna Cum Laude and Dean's List • Member of the varsity women's soccer program • International Business Honor Society • International.

Bachelor Of Science, Sport Management

• Member of the varsity women's soccer program