Caitlin Loos Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon

• Responsible for creating superlative, creative brand experiences that help Phase2 attract new clients and candidates, strengthen client and employee connections to the Phase2 brand, and equip team members to be.
• Direct the in-house brand team, overseeing the creative expression, brand impact, and operational efficiency of every brand touchpoint — from the website, landing pages, campaigns, and social to events, video, and.
• Manage and mentor a team of designers and writers, and brand strategists creating compelling prospect, client, candidate, and employee brand experiences.
• Led a major brand refresh including brand strategy, visual identity, design system, brand storytelling, accessibility, enrollment, and governance.
• Defined the agency’s employer value proposition, telling a story that enticed candidates and strengthened employees’ pride and brand love.
• Spearheaded a meetings culture transformation, including company-wide meeting-free Tuesdays.

• Created the digital agency’s brand practice, developed brand capabilities, built award winning portfolio, and enacted go-to-market strategy.
• Hired, developed, and managed a team of brand designers, copywriters, and brand strategists and managed contractors for specialty skills.
• Multi-award winning brand identity, governance, and storytelling for SCORE.org’s Resilience Program and SCORE for All, a DEI initiative.
• Created visual identity and brand architecture strategy for two sub brands of Northwell Health: The Well and Northwell Health Foundation.
• Brand strategy for clients including USAID, Memorial Sloan Kettering, Cystic Fibrosis Foundation, WW (formerly Weight Watchers), and Mastercard.

• Grew the in-house creative team by 600%, served all company departments, helped team members achieve their creative potential.
• Provided creative direction on all digital and physical marketing materials including everything from websites, videos, infographics, and Alexa voice skills to event signage, direct mail, board games, and handmade gifts.
• Launched an internship program, BuilDesign, to create a pipeline of creative and technical talent for Phase2 including 18 full-time hires.

Portland, Oregon, United States

Created distinctive new business proposals that strategically and creatively highlighted connections between Phase2 and potential clients across a range of industries.

Portland, Oregon, United States

• Taking on business ownership and full-time consulting for four years honed my expertise in brand and my client relationship skills. And now, I still take on the occasional project that stirs my heart or grows my toolkit.
• Helped small business owners and non-profit organizations develop strong brand positioning and storytelling in order to grow their businesses.
• Created brand identity strategies and messaging platforms.
• Provided mentorship and staffing consulting for clients looking to grow their creative teams.
• Provided new business proposal and pitch development strategy, design, and editing.
• Developed industry expertise in healthcare, legal, non-profit, real estate, retail, and farming.

Supported all marketing efforts at this general contracting firm, from brand and proposal development to special events.