Caitlin Loos Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon

Responsible for creating superlative, creative brand experiences that help Phase2 attract new clients and candidates, strengthen client and employee connections to the Phase2 brand, and equip team members to be powerful brand ambassadors.• Direct the in-house brand team, overseeing the creative expression, brand impact, and operational efficiency of every brand touchpoint — from the website, landing pages, campaigns, and social to events, video, and marketing collateral.• Manage and mentor a team of designers and writers, and brand strategists creating compelling prospect, client, candidate, and employee brand experiences. • Led a major brand refresh including brand strategy, visual identity, design system, brand storytelling, accessibility, enrollment, and governance. • Defined the agency’s employer value proposition, telling a story that enticed candidates and strengthened employees’ pride and brand love. • Spearheaded a meetings culture transformation, including company-wide meeting-free Tuesdays.• Develop and execute creative strategy for high-impact live and virtual experiences from custom interactive workshops to large industry events. Define event themes, design booths and installations, and create digital and physical materials to enhance the in-person and virtual experience.

• Created the digital agency’s brand practice, developed brand capabilities, built award winning portfolio, and enacted go-to-market strategy.• Hired, developed, and managed a team of brand designers, copywriters, and brand strategists and managed contractors for specialty skills.• Multi-award winning brand identity, governance, and storytelling for SCORE.org’s Resilience Program and SCORE for All, a DEI initiative.• Created visual identity and brand architecture strategy for two sub brands of Northwell Health: The Well and Northwell Health Foundation.• Brand strategy for clients including USAID, Memorial Sloan Kettering, Cystic Fibrosis Foundation, WW (formerly Weight Watchers), and Mastercard.

• Grew the in-house creative team by 600%, served all company departments, helped team members achieve their creative potential.• Provided creative direction on all digital and physical marketing materials including everything from websites, videos, infographics, and Alexa voice skills to event signage, direct mail, board games, and handmade gifts.• Launched an internship program, BuilDesign, to create a pipeline of creative and technical talent for Phase2 including 18 full-time hires.

Portland, Oregon, United States

Created distinctive new business proposals that strategically and creatively highlighted connections between Phase2 and potential clients across a range of industries.

Portland, Oregon, United States

Taking on business ownership and full-time consulting for four years honed my expertise in brand and my client relationship skills. And now, I still take on the occasional project that stirs my heart or grows my toolkit. • Helped small business owners and non-profit organizations develop strong brand positioning and storytelling in order to grow their businesses.• Created brand identity strategies and messaging platforms.• Provided mentorship and staffing consulting for clients looking to grow their creative teams. • Provided new business proposal and pitch development strategy, design, and editing.• Developed industry expertise in healthcare, legal, non-profit, real estate, retail, and farming.

Supported all marketing efforts at this general contracting firm, from brand and proposal development to special events.