Caitlin Meyer Email & Phone Number

Los Angeles, California

Beverly Hills, Ca

-Cultivated new and managed existing strategic partnerships with the premier content producers and distributors. -Negotiated and executed various content acquisition deals with top tier content owners.-Contributed to all phases of the YouTube Paid Channels platform launch; responsibilities included assisting with the formulation of the strategy, negotiating and executing deals with content partners, and providing ongoing optimization and marketing support for managed partners.

Beverly Hills, Ca

-Key member of the YouTube Original Programming initiative; responsibilities included reviewing dozens of programming pitches, assisting with the greenlight decision making, negotiating and executing content deals, and managing the partners behind the newly launched channels. -Developed a model used to track and analyze the performance of content programming deals. -Provided strategic partner management to a portfolio of 10+ Entertainment partners to help grow viewership and revenue.

San Francisco Bay Area

-Executed and managed the Google TV and In-Stream Video advertising campaigns of over 50 accounts.-Proactively sought out opportunities to identify and pitch to qualified new leads and upsell existing clients on new inventory and product offerings.-Analyzed client call data and website traffic to identify inefficiencies within active television campaigns and made optimizations accordingly.

Universal City, Ca

-Responsible for the forecasting, reporting, and analysis of the Universal TV on DVD P&L.-Maintained Financial Ultimates for all tracked USHE TV on DVD titles.-Worked closely with the Sales and Marketing teams to develop national promotion strategies that maximize profitability, minimize inventory, and leverage placement for other USHE TV on DVD titles. -Developed strong people management skills while overseeing the day to day responsibilities of a senior analyst.

New York & Los Angeles

-Completed four 6-month rotations in various departments within NBC Universal, focusing on developing leadership skills and improving core technical competencies:1) WNBC Stations (New York, NY)-Conducted a strategic analysis on the Early Morning News programs in the NYC local television market, resulting in the realignment of WNBC’s Early Morning news segments, specifically increasing the frequency of Weather to once every ten minutes-Developed a highly automated pricing report that enabled the Sales team to easily monitor the monthly ad sales, resulting in maximized pricing of local programming2) Corporate FP&A (New York, NY)-Managed the monthly tracking and reporting of the NBCU company wide headcount restructuring initiative, resulting in large savings in 20083) Universal Studios Home Entertainment (Los Angeles, CA)-Completed a media spend project which analyzed DVD media spend ROI-Leveraged the Sales, Marketing, and Finance groups to develop an After Action Review summarizing the execution and overall performance of the Forgetting Sarah Marshall DVD release, while outlining strategic recommendations for USHE to consider on future releases4) Television Production Finance (Los Angeles, CA)-Responsible for the planning and forecasting all Revenues and Costs for NBC Late Night programming -Assisted in the streamlining of the inter-company billing process between the TV Studio and the Network to ensure accurate revenue and cost reporting for Revenue Recognition and Ultimate purposes