Communication and marketing responsibilities for VIDO:- knowledge translation of pivotal one health research- marketing collateral development- graphic design- reporting (funders, government, applications)- press release development and coordination- social media (responsible for 558% increase in followers in first 1.5 years in the role and largest 24 hour increase of followers (5%))- event planning- tours

B2C and B2B Focus- Leads the development of HCP Educational programming to reach more HCP, advocates, and thought-leaders across Canada. - Maintains relationships with HCPs to ensure programming is targeted and useful, with clearly defined implementation and measurement.- Works closely with the national medical outreach team to provide educational materials to meet the needs of HCPs. - Works with international agencies to develop marketing initiatives for country-specific context and messaging. - Develops Patient-Centric approaches to marketing, patient care and outreach. - Develops and communicates brand guidelines as the “Brand Ambassador”. - Advises and executes new line extensions to broaden reach to patients and business partners. - Plans and coordinates events, including conference attendance and logistics.- Leads and executes competitive intelligence program and commercial performance analytics activities. - Manages the implementation, tracking and measurement of strategic marketing campaigns under strict regulations.- Manages functional area budget accountabilities to maximize value.

• Liaise with internal divisions to identify and optimize incremental revenue opportunities tied to medical marketing initiatives • Developing strategies and managing marketing campaigns across marketing channels to ensure that products and services meet customers’ expectations and to build the credibility of brands• Analyzing the success of marketing campaigns that have been established and developed • Oversee marketing and marketing activities to ensure consistency and product line strategies• Brainstorm new innovations and business growth opportunities• Develop productive internal and external relationships to capture and leverage all possible marketing and partnership opportunities• Develop strong partnerships with healthcare providers to further increase brand awareness• Monitor and report on budgets and business plans• Ensure that all campaign assets meet regulatory compliance standards • Experience and understanding of marketing in highly regulated industries

-Coordinates and implements marketing communication initiatives for CanniMed, including internal and external communications, as well as special event promotions. -Facilitates external sales representatives force.-Provides creative direction and oversees development, production and distribution of posters, displays, pharmaceutical rep materials and other marketing and sales materials.-Coordinates internal brand marketing, newsletter creation and distribution, brand ambassador promotion.

Multi-faceted role providing administrative support to the Chief Executive Officer. A large portion of this role involves assisting in marketing initiatives and branding.Key accountabilities include: preparing reports, confidential correspondence, presentation development, scheduling/calendar maintenance combined with event planning, marketing assistance, and coordinating travel arrangements.

Provided unparalleled customer service while finding financial solutions for individual clients. This role included providing personal financial advice, mortgages, loans, investments and general banking guidance.

This role included front line customer service and anticipating future needs. Clients were aided in daily transactions and general banking advice.

Call Center Technical Specialist - Summer student

Summer student