Caitlin Lancaster Email & Phone Number

Albuquerque, Nm, Us

Albuquerque, New Mexico, United States

Albuquerque, New Mexico, United States

Currently supporting efforts in the Human Factors department with an emphasis on artificial intelligence (AI) research and applications. Other projects include work with design for manufacturing and assembly (DfMA), process improvement, user interface design and system usability, training development, task analyses, and user needs elicitation and interpretation.

Clemson, Sc

• Leading data collection for needs-driven, design focused interviews under an NSF CAREER grant on how AI teammates can be best designed to support team cognition. • Worked on project team for funded grant on human interaction and interpretation through UI/UX elements to support AI bias mitigation and ethical computing practices.• Conducting user-centered, human-subjects research on user needs and interface design, including usability testing, user interviews, and affordance-focused experiments. • Developing, testing, and iterating upon interface designs from wireframe through prototype stages.• Write and publish human-subjects research in peer-reviewed venues.

• Led the design and promotion of audio/visual elements for the 60-Second Civics podcast, achieving ~104k active listeners and modernizing content delivery systems to improve accessibility and user engagement.• Employed graphic design and writing skills to produce newsletters and digital media content, clearly communicating critical and complex information for diverse audiences.• Gathered and utilized user feedback to spearhead the development of a new series on digital citizenship, strategically tailoring content to enhance educational outcomes and user experience.• Contributed to grant writing efforts that secured significant grants by preparing detailed documentation and proposals.• Promoted podcast on social media accounts with a combined following of ~15k followers along with updating webpages for audiences to access files, quizzes, and other content.

Clemson, South Carolina, United States

• Conducted mixed-methods research funded by a $150k grant from the S.C. Commission of Higher Education. • Produced graphics, best practice guides, white papers, brochures, and infographics based on literature and previous center empirical research for use by researchers and five partner school districts with 30k students in these districts.• Conducted human-subjects research using mixed-methods approaches and exploring human-centered approaches related to teaching and learning needs.

Greenville, South Carolina Area

• Created a social media strategy and content focusing on traffic and engagement, seeing 37% impressions growth, and reaching approximately 160k followers. • Managed daily interactions across six platforms and used research on industry competition and best practices to optimize presence in the residential lighting market. • Wrote copy tailored to the lighting industry, interior designers, and home builders on all social media channels (Facebook, Twitter, Instagram, Pinterest, and LinkedIn).• Coordinated with team to prepare images, video, and graphic content for channels and align it with larger marketing efforts and content calendar.• Engaged with the brand audience while maintaining voice fit for all channels.• Monitored social media channels for industry trends and conversations that would benefit the client. • Supported PR initiatives and other promotional items by creating and sharing content on all platforms.

Clemson, South Carolina

• Revised course curriculum to incorporate more assignments geared toward communication technology competencies while also aligning with the tenants of the basic course as outlined by Clemson.• Assisted the Director of Basic Courses with administrative tasks related to daily operations of courses.• Designed and wrote a handbook for teaching basic courses for new graduate instructors.• Lead program designed to support new graduate students in their teaching obligations.

• Taught courses in human communication and public speaking (COMM 1501 & COMM 2011) for classes of 25+ students (290 students total across two years).• Designed class content based on course goals and curriculum needs as outlined by the department.• Conducted research around media and technology in conjunction with faculty in the Communication department, including qualitative analysis on hashtags on Twitter.• Tutored students in Communication practices in Communication Lab, earning high survey response scores for attentive and personalized feedback on work.

Greenville, South Carolina Area (Remote)

• Researched candidates in various industries, including information technology, healthcare, education, and talent acquisition.• Located candidates and candidate information to support recruiting efforts. • Supported screening process of candidates based on client desires.

Greenville, South Carolina Area

• Designed, drafted, and pitched case studies and press releases to top publications in related fields. • Prepared weekly news briefing for company-wide disbursement. • Revamped and instituted social media strategy for Facebook, Twitter, LinkedIn, Instagram, and Pinterest based on traffic and engagement goals. • Launched two successful social media giveaways that increased following and reach. • Composed product-centered video for a local project using Adobe Premiere and After Effects. • Crafted internal communication notices for employees regarding awards, community service, contests, and other related items. • Created infographic and other media items for use on the company website and social media, as well as for use by the sales team.

Greenwood, South Carolina

• Promoted PPC advertising campaigns on Google, Yahoo, Bing, Amazon, mobile device, and social media platforms based on sales goals.• Composed ad copy and digital content for four different brand websites and social platforms. • Performed extensive cost and budget analysis to measure campaign success and forecast future sales• Researched best practices for mobile apps while tracking keyword-driven impression and engagement growth • Utilized A/B testing to maximize advertising effectiveness related to advertising images, font, button placement, content, etc.

Greenville, South Carolina Area

• Monitored SEO, social media, and digital marketing campaign effectiveness based on traffic, clicks, and referrals • Optimized and researched keywords to develop an inbound marketing strategy and troubleshoot problems. • Authored content relevant to customer base on the company blog and social media.

Greater Nashville Area, Tn

• Designed and analyzed social media and digital strategy for department Facebook, Twitter, and website• Conducted research on proposed legislation, analyzing its impact on the University

Greater Nashville Area, Tn

• Coached students on business analysis, finance, and marketing tools.• Graded projects and assignments, coached students, lead discussion groups, and generally assisted professors.

Greater Nashville Area, Tn

• Forecasted department sales and tracked operational efficiency markers using Salesforce and Mavenlink. • Recommended changes in customer relations and product development systems to address deficiencies and streamline department performance. • Analyzed product design and impact on end-user base to assess the validity of team expansion strategy.

Greater Nashville Area, Tn

• Researched campaign environment and conducted voter polling to construct field strategy. • Analyzed client presence in the community, focusing on political factors that might create development barriers.

Doctor Of Philosophy - Phd, Human-Centered Computing

Activities and Societies: TRACE Research Group, CLEaR Lab, IDEA Lab, Clemson Learning Sciences Student Organization (Webmaster), Graduate.

Master Of Arts - Ma, Communication, Technology, & Society, 4.00/4.00

Activities and Societies: Graduate Assistantship, Graduate Association of Communication Studies (Treasurer), Communication Lab Tutor.

Bachelor’S Degree, English Language And Literature, Gpa: 3.75/4.00, Major Gpa: 3.98/4.00

Activities and Societies: Zeta Tau Alpha (Risk Management), English Club, Creative Writing Scholarship

Human & Organizational Development, Political Science, Corporate Strategy, 3.59/4.00

Activities and Societies: Glamour Gals, Phi Alpha Delta Pre-Law Fraternity (Vice President, Secretary), Relay for Life Board (PR/Social.