Cait Katz Email & Phone Number

Austin, Tx, Us

Agency & team lead for a cross-functional integrated team managing six project/account managers. Supported Trex with full content print/digital creation, production & video support, strategy &consultation & social/digital. Led transition of Trex from project-only to their first $2+ million dollar retainer with the agency in over 12 years & increased agency services to include media, production & strategy. In addition, supported agency’s internal design arm, Aruliden, with leading a portfolio of clients including AG1, Diageo, AWS Sports, Jewlr & Dr. Sam’s through their industrial design, packaging, & brand/strategy redesign projects. Managed margins, profitability & focused on organic growth to drive incremental agency investment with a suite of clients. Main client escalation point for senior-level client connections as well as main agency escalation point for internal team solutions. Crafted & spearheaded internal agency process creation & workflow optimization to ensure efficiency & profitability. Scoped, negotiated & drafted contracts for a multitude of clients & supported agency new business opportunities.

Led integrated, internal agency team & two direct reports to support clients like Boulder Community Health & Therabody through digital marketing strategies, content creation & media planning/buying.Integral member of agency leadership team, tasked with business development, organic growth & agency process optimization/creation.

Elevating national retail and franchise clients with integrated marketing plans and strategic support to develop successful campaigns.

Kansas City, Missouri Area

Leads internal agency team for creation of assets for AMC Theatre's food & beverage armsincluding DINE-IN theaters and in-theatre cocktail bars and Tide Cleaners. Main client contact for multi-million dollar brands. In addition, solely responsible for providing customized local store marketing plans for Edible Arrangements Co-Ops nationwide. Leads multi-disciplinary team to execute campaign needs including brand strategy, creative, data insights, content strategy & development, budgeting/billing, etc. Manages internal account team members.

Kansas City, Mo

Responsible for all local store marketing, sponsorship negotiations, field operations & local media plans for Kansas City & Omaha markets. Implemented and developed opening strategies & media plans for new restaurants, controlled multi-million dollar marketing budgets & managed 12 operator’s local marketing activities. Focused on down restaurant sales & created customized local store marketing plans to drive immediate ROI. Streamline new restaurant openings yearly and support the brand's growth in new markets. Selected to develop content & train all operators s in Raising Cane’s system on local store marketing restaurant marketing philosophies & tactics.

Kansas City, Missouri Area

Develops, implements and leads all local store marketing programs and initiatives for nationwide SONIC Drive-In restaurants. Leads internal development of all local store marketing initiatives, pitches and negotiates new ideas, handles all approval processes with Vice President of Field Marketing at SONIC, and runs point as the internal agency contact on such projects. - Supervises one to two direct reports at the agency. - Agency point of contact for digital asset management (DAM) maintenance and overall use. - Represents SONIC Drive-In and the agency by presenting full-day Local Store Marketing conferences requested by franchisees across the nation.

Kansas City, Missouri Area

* Head of the marketing and advertising department for the first franchisee of FREEB!RDS World Burrito & The Pizza Studio* Develop and implement real-time marketing, advertising and public relation plans for 27+ restaurants * Create thoughtful media buying campaigns in multiple markets simultaneously * Develop & personally create the copy & creative used in advertising campaigns * Establish, maintain and develop relationships with media outlets in Kansas City, Omaha, and Missouri * Uphold brand standars for FREEB!RDS World Burrito & The Pizza Studio - both nationally recognized restaurant chains in TX/CA/OK* Social Media manager for Freebirds & Pizza Studio* Event Coordinator for all franchise restaurants

Lenexa, Ks

• Member of the Strategic Fundraising group for The Salvation Army and Red Cross among other nonprofits• Coordinate and kickoff direct mail pieces in correlation to client request's• Edit laser proofs, green sheets and do tray checks on all clients• Main point of contact for numerous clients

• Sole liaison for the KC Chiefs Youth Football Outreach Program, organized all youth games and events• Edited media guides, press releases, yearbooks, and updated online biographies for players• Worked closely with Community Relations Dept. and set up successful player appearances such as Read Across America• Watched and transcribed all interviews of coaches/players and designed spreadsheet to track revenues from the interviews• Worked the 2011 Draft with GM of Chiefs