Caitlin Pifer Email & Phone Number

Remote, Simpsonville, Sc

- Utilize Drupal content management system (CMS) to upload blog posts and property market pages to the website.- Create and schedule social media posts for Facebook, Twitter, LinkedIn and Google My Business.- Write metadata and assist with search engine optimization initiatives. - Generate monthly social media reports and implement new strategies as needed.

Remote, Simpsonville, Sc

- Build property profiles in the CMS and InDesign by performing demographic and investment location analysis.- Research additional region-specific data as requested.- Liaise with external stakeholders such as Property Managers & Builders.

Remote

- Update the website via the Drupal CMS regularly with new products, events, pages, and images.- Write and create event follow-up emails in Mailchimp and monitor e-mail and website statistics.- Implement social media strategies including creation of graphics and writing and scheduling social media posts- Work closely with the marketing team to effectively communicate initiatives on all social media platforms.

Remote

- Support the organization in every aspect of social media marketing.- Assist the Co-Founders with all social media projects including strategy, online event and product promotions, writing and scheduling all social posts, and Facebook Ad implementation.- Compile monthly social media and web reports and analyze results closely with the marketing team.

Remote

- Maintained up-to-date digital product information across a variety of digital platforms.- Supported the execution of digitally-based promotional strategies and measured results.- Utilized various analytics reports and reviewed all platforms to ensure consistency and optimal presentation of information.- Updated HTML/CSS files as needed to improve usability and appearance of website.- Researched e-commerce best practices, search engine optimization tactics, and user interface strategies, and implemented improvements as needed.- Assisted with social media strategies on Facebook, Twitter, and Google+ as needed.

Spartanburg, Sc

- Managed brand presence on our websites, web pages, and social media platforms.- Coordinated digital presence with print and traditional marketing strategies, and understood how each marketing touch point affected the end user.- Worked within a content management system to update landing pages, content, and images on a regular basis.- Recommended and implemented user interface and usability enhancements.- Implemented search engine optimization (SEO) tactics on the web including enhancing keyword performance, metadata descriptions, back-end SEO updates, and link-building strategies.- Evaluated key statistics through analytics tools like Google Analytics and Moz and demonstrated how this data can lead to enhancements in our web presence.- Utilized partnerships with other organizations for web marketing and social media strategies.- Developed and measured social media strategies across multiple platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, and YouTube.- Engaged fans and followers and cross-promoted various marketing and organizational initiatives on different social media platforms via memes, articles, current events, etc.- Measured engagement and interactions and responded to requests of fans and followers.- Created, executed, and updated pay-per-click (PPC) campaigns through Google AdWords.- Led organization in understanding changes in the web, SEO, social media, and public relations industries.

Greenville, South Carolina Area

- Supported the Business Development Department in every aspect of marketing.- Assisted the Marketing Coordinator with initiatives including promotions, new product development, website creation, and compiling reports for top management.- Worked closely with the Research Manager to perform marketing research and analysis through focus groups, NPD reports, and surveys.- Developed social media plans with the goal of increasing Gerber's web presence.- Aided department personnel with organizing and setting up the showroom for the annual sales meeting.- Developed banner ads for use in a national retailer trade show.- Performed trademark searches and infringements for the Gerber brand.

Clemson, Sc

- Assisted the Student Affairs Publications Department in the production of print and web materials for the Division of Student Affairs at Clemson University.- Compiled web reports and calculated various statistics for the department and clients.- Led daily project update meetings with the department and maintained the project management system.- Communicated with clients about project requirements and issues.- Worked closely with print vendors in communicating client needs and requesting quotes for various projects.- Aided the department in performing duties related to invoices and budget reports.