Head of internal communications, executive communications, public relations and analyst relations for Cloud Software Group.

• Builds a deep understanding of the company, product, and executive thought leadership objectives to tie communications work directly to desired business outcomes.• Provides executive level messages for internal and external engagements• Identifies key engagement opportunities (conferences, events, online, etc.) for our CEO to share his perspective and build relationships.• Partners closely with AR, PR, Social Media, the CMO, and other executive business partners to provide key messages for the external communications program.• Partners with the Internal Communications team on employee communications programs and messaging, ensuring that internal and external messages are completely tuned to their distinct audiences, yet completely aligned.• Strengthens employee engagement, clarity, dialogue, line of sight, trust, leadership credibility, talent development, and business savvy through effective executive & departmental communication.• Coaches CEO in effective communications practices (i.e., helps prepare and provides feedback).

• Assists with developing the content marketing strategy for Citrix ShareFile, primarily focusing on verticalized content that supports industry-specific customer acquisition.• Serves as the primary writer and editor for all marketing communications and collateral — white papers, fact sheets, print ads, display ads, infographics, blog posts, video scripts, news articles, newsletters, eBooks, demand-generation emails, advertorials, tutorials, guides, etc. — created for the ShareFile, GoToMyPC, ShareConnect, Slidestream and QuickEdit marketing teams.• Supports writing and editing activities for the GoToMeeting, OpenVoice, GoToAssist, GoToTraining, GoToWebinar, Citrix UK and Citrix EMEA marketing teams.• Serves as the primary writer and editor for the redesigned website, ShareFile.com, and its resource center.• Writes scripts for marketing videos, including customer testimonials, commercials, product announcements and new feature releases.• Develops and implements new processes for content development to streamline organizational function and focus on scalability of marketing activities.• Presents at local and regional industry and association events and conferences on content marketing and employee engagement.

• Served as a writer and editor for all marketing communications and collateral — white papers, fact sheets, web copy, print ads, display ads, infographics, blog posts, video scripts, news articles, newsletters, eBooks, demand-generation emails, advertorials, tutorials, guides, etc. — created for the ShareFile marketing team.• Assisted the ShareFile product design, product marketing and customer support teams with writing projects, including in-product messaging, surveys, online support articles and how-to guides.• Helped direct and produce marketing videos, including customer testimonials, commercials, product announcements and new feature releases.

• Serves as copyeditor for monthly issues of the local, free lifestyle magazine.• Conducts interviews and writes articles as needed for the publication.View all issues at https://issuu.com/oakcityhustle

• Managed media relations, community relations, social media and event planning for numerous clients, including Allscripts, Mims Distributing Company, ABC11 Eyewitness News, Clean Design and Campbell Law School.• Managed large-scale execution of events, such as the Triangle Chef Showdown, Clash of the Tailgaters with Taste of the NFL, Firefly Kitchen & Bar grand opening and the AT&T Heritage Calendar unveiling events at Raleigh Memorial Auditorium.• Managed successful media relations campaigns, securing coverage for clients in both local and national media outlets, including: News & Observer, Triangle Business Journal, FOX Business Network, FOX News, CNN, WRAL-TV and News14 Carolina.• Pursued local business and national industry award opportunities for both clients and MMI, including Best Places to Work, Webby Awards, Communicator Awards and Videographer Awards• Served as guest speaker for local community and association events on topics including, social media, media relations, crisis communications and networking.

• Managed media relations, event planning and social media for clients including Newland Communities, Drexel Heritage, Thomasville and TSDesigns.• Assisted with the development of a comprehensive social media strategy for the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Consumer Practice Team at FH North CarolinaOther Practice Groups: FH Out Front and FH Entertainment• Targeted new business leads, using both traditional and social media efforts, developed new business proposals and participated in national new business meetings.• Helped manage media relations, social media and event planning for several consumer and technology clients including, Krispy Kreme Doughnuts, Cree, Thomasville, Triangle Transit and Sleep to Live.• Media relations highlights include receiving national media placements in USA Today, Washington Post, Woman’s Day, New York Magazine and TODAY on NBC.• Blogged for companywide LGBT Communications blog, FH Out Front.• Assisted with large-scale event execution, including head-shaving events for St. Baldrick’s Foundation, the grand opening of Diamonds Direct, multiple Krispy Kreme new store openings, multiple Zoe’s Kitchen grand openings and a series of opening events over the span of three days for McCormick & Schmick’s Seafood Restaurant at Crabtree Valley Mall in Raleigh.

• Consulted with and provided quality support for 720 sales representatives and 32,000 advertisers for the nation’s premier collegiate publisher• Processed and corrected an average 750 proofs for advertising weekly• Resolved questions from advertisers concerning proofs and invoices using the company’s database