Caitlin Sicora Email & Phone Number

Birmingham, Al, Us

Minneapolis, Mn, Us

•Successfully led and launched account linking for Ulta Beauty at Target, a cross company partnership from design to delivery.•Delivered new capabilities for Target’s gamification platform and guest improvements to Target Circle Bonus. •Managed Target Circle and Apple Partnership on enabling new free trials for Circle members on web and apps.

Minneapolis, Mn, Us

•Successfully reduced contacts per order in half by creating automated solutions, services, and capabilities to improve guest experience within post purchase and returns. •Launched critical safety measures to aid in the pandemic for guests and TMs with significant experience improvements for Target Drive Up.•Led cross functional team initiative to reduce returns abuse and fraud by creating a multi-year strategy plan.•Delivered the ability for payment modification within post purchase suite of capabilities.•Filed 1 patent for post purchase capabilities.

Minneapolis, Mn, Us

SELF SERVICE RETURNSLed and built a new experience from scratch to empower customers to self service on delivery issues they encountered. STRATEGYLed development of product vision and strategy through user research and consumer behavior trends for multi-year evolution of returns as an enterprise. Built a cross-functional enterprise returns team to garner continued long term investment.DESIGN & BUILD Built and launched from strategy to execution Target’s first Self Service Returns capability reducing cost and consumer’s time spent solving order related issues. Re-platformed post order capabilities from backbone to react to increase site speed and performance. Mentor: Techstars Retail Accelerator mentor for ShopTurn and Self Service Returns graduate internship mentor Award: 2nd place at Target’s Pitch Competition and gained investment from multiple senior leader sponsorships.Award: Amazing Hero Partner Award nominated by Leadership Team.Nominated: Pitched to the Executive Leadership Team and Board of Directors for Target about new innovation capabilities.

Minneapolis, Mn, Us

GOLDFISHBuilt a new business, I cofounded with West Stringfellow inside of Target, codenamed Goldfish. It was funded entirely by Target, but operated as a separate entity based in the Bay Area. STRATEGYDeveloped the product strategy for Goldfish by evaluating over 30 direct and indirect companies. Interviewed over 10+ industry experts to learn more about how user generated content influences retail. Conducted user research for over 1000+ users to validate the hypothesis and understand purchase behavior. Pitched the strategy to the leadership team at Target and received funding to bring Goldfish to life.DESIGN & BUILDDrove research in multiple forums through scrappy, quick methods and formal research. Conducted over 50+ hours of usability testing on 300+ individual wireframe screens, interactive design comps, and interactive prototypes. Defined and developed product roadmap for key features related to consumers and influencer networks. Wrote and prioritized countless user stories for design and engineering teams.

Minneapolis, Mn, Us

ENTERPRISE GROWTH INITIATIVES (EGI)Worked on a cross-functional team to discover, prototype, evaluate, and build new growth initiatives. STRATEGYConducted research on a prototype with team member testing to garner early and quick reactions.Conducted research on a high fidelity mock ups with college students through in-person interviewing.DESIGN & BUILDResearched and prototyped an online ordering system.Built and executed a product taxonomy list.Ideated, built, and executed Target’s first grocery delivery service test.

Minneapolis, Mn, Us

TLP is a rotational program for high achieving recent graduates to experience multiple roles, ongoing mentorship, and targeted training across a range of business areas within Target. The goal of TLP is develop leaders for the organization.Third rotation was on Cartwheel as a Junior Product ManagerConducted focus groups to gain insights on Cartwheel’s users and how they utilize the app. Synthesized research and presented findings to Cartwheel team. Defined requirements and wrote user stories for design and engineering teams. Developed and executed numerous marketing emails to 11 million+ Cartwheel users.Second rotation was on Rapid Application Development (RAD) as a Developer and ResearcherDeveloped a team website to share who we are and what we do for recruiting purposes. Developed search functionality for a Back to School list tool that evolved to Target’s School List Assist. Learned about how to conduct and took notes for user research for a local fundraising platform. Taught a workshop for fellow TLPs to learn how to utilize Heroku to quickly build apps. Manually tested an in-store geo-location proof of concept.First rotation was on Conference Room Technology Support as a Process Analyst Built from scratch an interactive tool to help Team Members decide which technology and meeting space to utilize based on their meeting criteria.

San Francisco, California, Us

St. Paul, Minnesota, Us

Web Specialist for University of Saint Thomas’s website. Tested and logged defects for UST’s undergraduate and graduate online application systemsManaged and built content in CMS (Content Management System) for UST’s websiteFixed HTML/CSS code issues for UST’s websiteAssisted customers with any issues in UST’s CMS Managed and maintained numerous projects in CMS toolMigrated customer’s projects from one CMS tool to another

St. Paul, Minnesota, Us

Joined Sacred Arts Festival team at UST as a Web Specialist and Marketing InternFixed problems and updated Sacred Arts Festival’s websiteDeveloped new marketing strategies for SAFPromoted and maintained SAF’s social media presence

St. Paul, Minnesota, Us

Interned at Securian Financial Group as a Programmer Analyst Intern.Implemented jobs for a new Distributed Batch EnvironmentProduced new confirmation reports through Informatica and Mainframe

Foundational Leadership Course (Flc) Certificate

Bachelor Of Arts (B.A.), Information Systems And Psychology