Caitlin Walsh Email & Phone Number

Greater Philadelphia

Philadelphia, Pennsylvania, United States

Blue Bell

Associate Director, Integrated Media Strategy responsible for leading two teams of integrated media strategists who oversee campaigns for accounts in various categories such as Financial Institutions, Tourism, Attractions, Education, Healthcare, Convenience Stores, and QSRPlanned and executed multi-million dollar media plans across all media vehiclesActive member on New Business efforts at the agency helping with internal coordination between teams, creating content, and presentation… Show more Associate Director, Integrated Media Strategy responsible for leading two teams of integrated media strategists who oversee campaigns for accounts in various categories such as Financial Institutions, Tourism, Attractions, Education, Healthcare, Convenience Stores, and QSRPlanned and executed multi-million dollar media plans across all media vehiclesActive member on New Business efforts at the agency helping with internal coordination between teams, creating content, and presentation during pitchesPassionate about research and data to create successful and strategic recommendations that are measurable Proficient in BUDDY, Nielsen IMS Everywhere, Advantage, Strata, SBMS, View, GFK MRI, Telmar, Scarborough, SQAD, Kantar, and comScore Show less

Manage and assist on many accounts in various industries including: pharmaceutical, healthcare, retail, spirits and consumer packaged goods. CPG Media Planning SpecialistStrategic media planner, executing client plans that have included a variety of media such as print, broadcast, out of home, lifestyle and online.Converged Media Planner specializing in media planning across both the digital and traditional spaces to create synergy Lifestyle/Out of Home specialist for the… Show more Manage and assist on many accounts in various industries including: pharmaceutical, healthcare, retail, spirits and consumer packaged goods. CPG Media Planning SpecialistStrategic media planner, executing client plans that have included a variety of media such as print, broadcast, out of home, lifestyle and online.Converged Media Planner specializing in media planning across both the digital and traditional spaces to create synergy Lifestyle/Out of Home specialist for the consumer packaged good teams. Co-chairperson for our Internship Program. Responsible for recruiting and reviewing applicants, placing them with various teams throughout the company and getting them acclimated with the day to day activities of Harmelin MediaNational Print Specialist for the agency who has worked extensively with national magazinesProficient in Strata, SBMS, View, GFK MRI, Telmar, Scarborough, SQAD, Kantar, and comScore Show less

In charge of media planning and buying for associatesAssist with Account management dutiesresponsible for communication and negotiation with media reps

Responsible for promoting and growing Glaceau’s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for monitoring multiple territory’s account’s status and growth, reported feedback and suggestions to sales team… Show more Responsible for promoting and growing Glaceau’s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for monitoring multiple territory’s account’s status and growth, reported feedback and suggestions to sales team leads.Searched for new sales and distribution potential within Philadelphia/New Jersey/Delaware territories. Show less

Responsible for promoting and growing Glaceau*s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for monitoring multiple territory*s account*s status and growth, reported feedback and suggestions to sales team… Show more Responsible for promoting and growing Glaceau*s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for monitoring multiple territory*s account*s status and growth, reported feedback and suggestions to sales team leads.Searched for new sales and distribution potential within Philadelphia/New Jersey/Delaware territories.Brand Show less

Experience in media planning and buying. Supported account manager with day to day activities such as negotiating with vendors, media tracking and reporting,Assisted account manager in various client analyses and helped manage client accountsHelped manage media costs, and assisted with billing,

Responsible for the facilitation, coordination and organization of promotional events and direct marketing of multiple on-site promotions to drive brand awareness, and promote brand presence.Responsible for delivering key brand messages to promote awareness of Glaceau’s brands.Educate & engage consumers about new and existing Glaceau’s brands

Consistently delivered exceptional customer service to patrons in the food service industryPromoted to Lead Server Position, responsibilities included training and managing new hiresTrusted to manage and handle large sums of moneyResolved customer complaints, and insured customer satisfaction

Bs, Marketing Communications

Activities and Societies: Hand-in-Hand (7 years): Food Committee Chair Person(1 year), Director(1 year) Big Brother/Big Sister (2 years)

High School Diploma

Economics

Business Leadership Academy Summer 2005 Description Competitive college preparatory program, allowing qualified, motivated high-school.