Caitlin Walsh Email & Phone Number

Greater Philadelphia

Philadelphia, Pennsylvania, United States

Blue Bell

Associate Director, Integrated Media Strategy responsible for leading two teams of integrated media strategists who oversee campaigns for accounts in various categories such as Financial Institutions, Tourism, Attractions, Education, Healthcare, Convenience Stores, and QSRPlanned and executed multi-million dollar media plans across all media vehiclesActive.

Manage and assist on many accounts in various industries including: pharmaceutical, healthcare, retail, spirits and consumer packaged goods. CPG Media Planning SpecialistStrategic media planner, executing client plans that have included a variety of media such as print, broadcast, out of home, lifestyle and online.Converged Media Planner specializing in.

In charge of media planning and buying for associatesAssist with Account management dutiesresponsible for communication and negotiation with media reps

Responsible for promoting and growing Glaceau’s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for.

Responsible for promoting and growing Glaceau*s brands: VitaminWater, SmartWater and VitaminEnergy in the Philadelphia/New Jersey/Delaware area. Placed first in intern competition to generate the highest POS, and create the most new accounts in a week.Executed promotional events to showcase new and existing Gleceau products and drive sales. Responsible for.

Experience in media planning and buying. Supported account manager with day to day activities such as negotiating with vendors, media tracking and reporting,Assisted account manager in various client analyses and helped manage client accountsHelped manage media costs, and assisted with billing,

Responsible for the facilitation, coordination and organization of promotional events and direct marketing of multiple on-site promotions to drive brand awareness, and promote brand presence.Responsible for delivering key brand messages to promote awareness of Glaceau’s brands.Educate & engage consumers about new and existing Glaceau’s brands

Consistently delivered exceptional customer service to patrons in the food service industryPromoted to Lead Server Position, responsibilities included training and managing new hiresTrusted to manage and handle large sums of moneyResolved customer complaints, and insured customer satisfaction

Bs, Marketing Communications

Activities and Societies: Hand-in-Hand (7 years): Food Committee Chair Person(1 year), Director(1 year) Big Brother/Big Sister (2 years)

High School Diploma

Economics

Business Leadership Academy Summer 2005 Description Competitive college preparatory program, allowing qualified, motivated high-school.