Caitlyn Busch Email & Phone Number

Led collaboration with AFSOC Outreach and AFSOC PA to establish brand guidelines, communication strategy and action plans to inspire recruitment efforts for the Air Force and AFSOC.Applied principles of visual design and technical knowledge to manage AFSOC's brand, enhancing social media presence and producing print and digital marketing materials to educate Americans around the nation at over 40 events in the span of six months.Led the creation of a new Instagram account, increasing followers to 900% within six months, demonstrating proficiency in various presentation media.Redesigned and updated the AFSOC website to align with brand standards and to better communicate AFSOCs message. Additionally, collaborated with the developer to ensure the designs were implemented resulting in 15,000 weekly visitors, a 50% increase in weekly visitors over a six month period. Developed event materials for presentation to Congressional representatives at Capitol Hill, showcasing expertise in visual communication.Mentored junior employees, fostering their growth in video editing skills and professional development.Utilized Adobe Creative Suite effectively in media production and digital marketing initiatives, demonstrating working knowledge of relevant tools.Applied principles of artistic design and display to create visually appealing and impactful marketing materials.Demonstrated skill in visualizing concepts and information to meet client specifications and achieve desired effects.

Developed and maintained comprehensive style guidelines, ensuring consistent branding across all creative assets, and contributing to a 20% increase in brand recognition.Led and managed digital marketing initiatives for a multimillion-dollar company, overseeing comprehensive campaigns for webinars, sales events, and new product offers.Developed and executed social media campaigns targeting specific demographics, resulting in a 50% growth in followers across platforms.Spearheaded the development and implementation of an innovative logo and brand identity for a SaaS product, leveraging in-depth market research to ensure alignment with target audience preferences.Collaborated with remote content creators to produce visual designs that drove engagement and increased website traffic by 30%.Utilized Adobe Creative Suite and other design tools effectively to create visually appealing marketing materials and maintain brand consistency.Applied principles of artistic design and display to enhance the visual appeal and effectiveness of marketing campaigns.Demonstrated skill in visualizing concepts and information to create engaging and impactful designs that resonate with target audiences.

Destin/Fort Walton Beach, Florida Area

Implemented Adobe Creative Suite proficiency to design visually striking visuals and graphics for digital platforms and mediums.Merged aesthetics with client objectives, incorporating business insights and visual identities to produce touch points that met stakeholders' needs.Conceptualized and produced highly engaging marketing materials, such as open web display ads and retargeting campaigns; achieved a 40% improvement in click-through rates and a 25% uplift in conversion rates.Incorporated market research insights and client brand guidelines to create captivating marketing touchpoints, resulting in a 20% boost in customer satisfaction and a 15% increase in brand awareness through targeted campaigns.

Orchestrated successful client relationships with hospitality corporate clients to design distinctive graphic logos and print materials that were on-brand to achieve business objectives. Established a revision process to allow clients to provide feedback and keep the project on schedule and within scope.Collaborated with 20 clients, engaging in in-depth one-on-one creative briefings to confirm project objectives, understand the customer POV, and fostered a strong alignment of expectations throughout the project lifecycle.Conceptualized and executed posters, brochures, infographics, menus, and impactful logos for clients across the Southeast, elevating brand perception and increasing customer engagement, resulting in a 20% growth in customer conversions.

Destin/Fort Walton Beach, Florida Area

Assisted with design and layout of the gallery.