Caitlyn Buchanan Email & Phone Number

Dublin, County Dublin, Ireland

County Dublin, Ireland

Dublin Ireland

Development of social activation plan to drive customer acquisition with review of insights to optimise return on investment during business merger leading to relaunch Working within budgets and timelines to successfully design, develop and implement high impact online marketing campaigns on Facebook and Instagram with some Google Adwords pay per click advertising Effective database management for development and delivery of targeted email marketing campaigns, followed by click reports for company stakeholdersSharing input and recommendations around optimisation of customer journey due to the complexities of two softwares ie Mindbody and Phorest. Maintaining booking systems and pushing updates to mobile application Coordinating with staff departments to create website content and make updates to existing WordPress based sites. Liaising with web-developer for the creation of a new fully integrated website Building scope and briefs for company rebrand project including liaising with printers and sourcing materials for all printing collateral to fit within budget

County Dublin, Ireland

Worked within a limited budget to propose targeted media plan for twelve events which included Facebook/Instagram pay per click advertising, boosted posts, event page promotion and Facebook canvas ads (a company first)Developed social planner to coordination the distribution of social content across Facebook, Instagram and Twitter during overlapping campaignsOperated in a virtual capacity to liaise with company partners to optimise reach and footfall throughout the project resulting in every event at full capacity/sold-out

Dublin

Managing Customer Due Diligence requirements of operation from AML and fraud perspective Reviewing legal documents, performing PEP and sanction checks on customers and related parties

Calgary, Alberta, Canada

Briefed newspaper, radio advertisements, brochures and flyers in accordance with company guidelines ensuring full discloser of terms and conditions and financial disclaimers Reviewed marketing materials for accuracy and completeness to maintain brand cohesion Research of advertising and sponsorship opportunities to increase brand awareness in new markets, followed by recommendation proposals including timelines, budget and print suppliers to company stakeholders Maintained marketing budget, accounting spreadsheets, ledgers and legal tender Managed social media platforms including Twitter, Instagram, Youtube, Google+, Yelp, HomeStars and FourSquare to promote brand awareness and conversations Analysed campaign click-through rates and data pulled from Google Analytics to report on website usage and lead generation

Calgary, Alberta, Canada

Coordinated showroom layout and floor space with a designer to improve customer traffic flow Provided consultative services for customers; creating customised kitchen, bar, full bathroom and wet room packages Built lasting relationships with clients while maintaining confidence between multiple stakeholders including home-owners, plumbers, builders and designersCollaborated with purchasing team and vendors to ensure timely deliveries for builders

Regina, Saskatchewan, Canada

Created and distributed surveys to assess IT service satisfaction. Using survey results and service level data to prepare trend analysis reports for management teamMonitored requests within SAP & Remedy ticketing systems and following up with business associates to ensure resolution of IT issues

Melbourne, Australia

Provided exceptional customer service to resolve issues including making follow-up calls to customersMulti-tasked to consult with customers using call tracking and data entry systems as well as processing email requests

Regina, Sk, Canada

Provided a positive service troubleshooting computer and application issues with clients in a call centre environment Fully documented incidents and work orders using Remedy tracking system Obtained approvals before creating and administering distribution lists and shared mailboxes in Outlook

Executive Diploma In Strategic Digital Marketing

Bachelor’S Degree, Marketing

Activities and Societies: Co-operative Education Program Designation

High School Diploma