Caitlyn Van Heest Email & Phone Number

Seattle, Washington, Us

Led the redesign and pipeline creation for the Pathways Model, coordinating across UI, Data Engineering, Product, Partner Success, and Marketing Teams as the sole data scientist supporting the project.

Seattle, Washington, Us

Piloted reporting, analysis, and model development for the Partner Pathways program agent segmentation model which evaluates all agents in Zillow’s billion-dollar revenue-generating Premier Agent program.Awarded the Zillow Grand Slam Award for work on the Pathways Reporting and Segmentation Project. This award is voted on by executives each quarter and given to select projects across the company which advances major business objectives.

Westminster, Co, Us

Developed and automated from scratch a health monitoring dashboard for a critical business model, the customer identity graph, which helped track and anticipate the impact of changes to our audience and measurement products as privacy regulations and company data providers evolved.Through building and evaluating data integrity from the numerous inputs to the customer identity graph, identified redundant contracts which resulted in 10MM+ in annual savings while fully maintaining the quality of data leveraged by the model.

Westminster, Co, Us

Collaborated with product and sales to establish and analyze the performance of customized campaigns for auto manufacturers using big data tools. Enriched the requested analyses with recommendations of off-the-shelf and bespoke audience and spend options to improve future campaigns.

Westminster, Co, Us

Created a methodology and reporting in PowerBI to optimize business relationships and team resources in a way that maximized the team’s effectiveness and economics while maintaining our core SLAs among other clients.Subsequent leanings from this process optimization allowed the management team to better forecast team demand, coverage, service-level agreement expectations, and time investment into hundreds of clients across the year.Lead education initiatives with both media partners and internal teams to ensure a clear understanding of existing integrations and industry developments.

Westminster, Co, Us

Managed and responded to incoming RFPs, assisted account executives with solutions, and facilitated creation and edits of marketing materials.

New York, Ny, Us

One of 10 applicants selected to MediaMath’s MEP program to develop an in-depth understanding of, and leadership within, ad-tech and programmatic advertising technology.

Worked with local startup incubator Four Athens to lead middle school students through coding lessons covering basic Python. Adapted a recommended curriculum for a variety of levels and abilities. Collaborated with a teaching assistant to manage the classroom and keep students motivated and on task while lessons were being taught.Developed and integrated new methods of instruction to keep students engaged and interested in the subject matter.

Athens, Ga, Us

Worked with the instructor to update outdated content and make it relevant to the students in this course. Researched and developed new out of class readings and assignments to reinforce material being discussed in class. Led discussions and presentations over Strategic Thinking, Target Markets, Market Research, Social Media for Businesses, and more.

In my position as Social Media Marketing Manager I worked with >10 clients from >20 locations to develop specialized and integrated social media plans to drive sales, engagement, and awareness. In my time at Connect Marketing Services, our client list increased by 250%.Budgeted, targeted, and published ads while gaining an intimate working knowledge of Facebook: Pages, Business, Ad Accounts. Created and curated engaging content on both a local and national scale to help create top of mind awareness and drive sales. Collaborated closely with other employees to develop strategies that would effect change for our clients. Designed and developed a social media marketing training webpage for incoming interns and new hires.~ Project Managed and Collaborated to Accomplish:• +17% growth in online sales for Papa John’s franchisees in VA & KY in 2014• +10% increase in yearly overall sales for Papa John’s in Greenwood, SC• +250% client roster growth for Connect Marketing• +47% Facebook audience growth across all markets • +45% increase in overall engagement

Membership Executive (May 2013- May 2015)Recorded and maintained roster of active members and their pertinent information keeping us eligible for competition with UGA Rec Sports. Organized with other executive members to develop schedules and deadlines for paperwork, races, and events.Vice President (May 2015- May 2016)Planned and scheduled meetings and social events in collaboration with other team leaders to create a calendar that fit the needs of the club. Distributed information about races and requirements for eligibility to members. Re-branded the club through a complete redesign that included changes in apparel, sponsorship, posters, fliers, our social media accounts, our webpage, and the structure of the club as a whole.

Master'S Of Business Analytics, Decision Sciences

Bachelor Of Science - Bs, Spanish Minor/ New Media Certificate