Digital Engagement Strategist
CurrentAs a seasoned Digital Engagement Strategist at ASJ, crafting cutting-edge digital strategies that enhance member engagement across various states, driving forward our mission to reform state criminal justice systems. With 10+ years in IT management, my role involves a dynamic blend of digital innovation, strategic analysis, and hands-on implementation.📊 Strategic Development & Analysis- Conducting competitor and process analyses for optimized digital engagement.- Developing business cases for digital policy improvements.- Managing end-to-end digital projects and reporting performance metrics.🛠️ Digital Tool Mastery- Expertise in Salesforce Marketing Cloud, Intelligence Cloud, and Advertising Studio.- Crafting and maintaining data connections across CRM, social media, and Google Analytics.- Creating custom dashboards for regional development.🤝 Empowering Engagement- Managing complex member databases.- Developing training materials and supporting staff proficiency in digital tools.