Cal Davis Email & Phone Number

Knoxville, Tennessee, United States

Lead internal & external comms for The University of Tennessee Medical Center—the East Tennessee region's academic medical center, ANCC Magnet® recognized hospital and ACS-verified Level I Trauma Center.The 710-bed hospital also is home of the region’s only dedicated Heart Hospital, only adult and pediatric transplant center, the region’s first certified comprehensive stroke center, a private-room neonatal intensive care unit and serves as a regional perinatal center.

Miami, Florida, United States

Led internal & external comms for BK North America.

Greater Seattle Area

Led PR for T-Mobile Internet services, TV and Beyond the Smartphone; drove increased brand consideration through earned media.

Greater Seattle Area

Drove earned media and social conversation to de-position the competition and differentiate the #Un-carrier; professional troll. #WeWon’tStop

Greater Seattle Area

Drove earned media and social conversation to de-position the competition and differentiate the #Un-carrier; professional troll. #WeWon’tStop

Knoxville, Tennessee

At Ackermann, a Top-100 PR firm, I led the development and execution of comprehensive marketing and PR strategies for a diverse client base. I managed all account functions across industries such as healthcare, technology, hospitality, consumer goods, entertainment, and professional services.My expertise spanned digital marketing and advertising, brand strategy (messaging, identity, and positioning), creative direction, social media strategy, media relations, corporate communications, and account budget management.Key Achievements:- Recognized with a 2017 MarCom Platinum Award and a 2018 Hermes Creative Platinum Award for excellence in creative direction and campaign execution.- Delivered impactful results across diverse industries, helping elevate brand visibility and achieving business objectives for clients.

Maryville, Tennessee

I led the internal and external corporate communication strategy for Clayton’s 15,000+ team members across 36 facilities nationwide. In this role, I collaborated with the C-Suite to develop and execute communication initiatives, managing both in-house teams and external agencies.Key responsibilities included executive and employee communication content creation (newsletters, webcasts, blogs, email campaigns, videos), press release development, media relations, event management, and executive prep. I also spearheaded team member engagement initiatives and managed the development of internal communication platforms.Key Achievements:- Boosted corporate communications satisfaction to over 90% among C-Suite members by implementing six new tools, enhancing clarity in messaging and strengthening relationships with leadership teams.- Partnered with an external PR agency to craft and deliver the brand’s public voice, driving millions of impressions through local, regional, and national media efforts.

Maryville, Tennessee

Maryville, Tennessee

Knoxville, Tennessee

In parallel to my full-time corporate career, I launched and eventually sold an eCommerce business. I led design, brand strategy, campaign planning, communications, creative development, digital marketing, web presence, social media account management, order fulfillment and customer service efforts. My primary sales vehicle was eCommerce and I relied heavily on social media and digital marketing to drive sales — successfully growing the company each year, until September of 2016, when the business was successfully acquired.• Executed comprehensive brand awareness and product marketing campaigns via Facebook and Instagram, in conjunction with public relations, community partnerships and digital content generation; achieving sales growth of 117% from 2013 to 2014, and sales growth of 83% from 2014 to 2015.• Successfully acquired in less than 4 years.