Stokes Microfluidics - Microfluidic pumps, program control units, flow rate meters and latching valves. SMF design and manufacture component solutions for the avionics, pharmaceutical, medical and computing sectors. Specialising in Liquid cooling, dosing and microfluidic control systems.

Early stage software development solution. An IBM Maximo development partner for EAM systems, working with Accenture, Rolls Royce , Lockheed Martin.

Validate a beta online mobile responsive booking solution for the Airline industry, $12.3m Agile development project (contract).Responsibilities: Data/Commercial manager between Development Team and Business Team.- Commercial Analysis; Track bugs raised against Jira Activities; report on off-shore resource reliability & skill sets; drive off shore cost down via renegotiation on rate cards or remove non-qualified resources from project.- Track & report across all domains, facilitate Scrum of Scrum calls, develop KPI’s across 9 international teams.- Manage project financials and report on project costs monthly – Review and sign off on off-shore invoices.- Review the development and sprint process using Jira Tools; ensured compliance with Sprint Activities, start, end, and velocity reports.

MarTech SaaS cloud based Digital Marketing, Analytics & CRM start up.Key Achievements: 100+ subscribers. Inside & outside Sales channel development (Meddic, Lean Canvas). Customer on-boarding and after-sales staff training. Designed an agency solution, VAR model, and B2B managed service into UK/Ire/US. - US Agency JV Software provision and managed service agreement in 2014.- Introduced Seed level Investor £200k and prep for phase - A round £1m.Responsibilities: Built market partners and initial market positioning in UK, Ireland, Australia, Poland, Switzerland.- Sales & Marketing Message development, Website content, 30/60/90 day digital marketing planning; Customer journey analysis; Digital strategy analysis and development. Developed and delivered KPI’s.- Team build out, development and management. (IT Dev, Customer Support, Sales and Marketing) - Product Development from M.V.P, through beta to 1st, 2nd & 3rd gen launch. Product Ethos, Methodology & Solution Development; Customer retention management & product training, both in house & videos for Saas customers.- Trade Mission San Fran’13 (VC pitches); Tech conferences/shows sales & marketing content (Ire, UK, San Fran)- UX/UI development: design brief, storyboard, video, support strategy and library build out. Customer UX R&D integration with product planning.

Understanding the Digital space from a real world commercial aspect with experience designing and implementing sales and digital marketing plans! Initially specialising in the areas of Display Advertising and Mobile commerce, the Digital world never stops changing, nor does the learning..

Achievements: Turned around conversion rates via staff restructuring. Improved sales techniques and staff training leading to 220% increased conversions and corresponding revenue growth from €100k/pa to €500k+.Responsibilities: A review revealed disproportionate costs in P&L. A digital marketing, PPC, SEO & TV based PR campaign resulted in 60% reduced cost per acquisition and 200% increase in leads. (P&L responsibility)- Improved team morale with clear communication of objectives and expectations from overseas Directors using measured objective setting, explanation of investment strategy and improvements in the working environment.

Primary Medical Care IT start-up; 1-3yr Sales, Marketing & Digital plan for VC and Private Equity fund raising.Achievements: Plans and presentation helped secure commitments of $10m.- Strategic partner development; resulted in partnerships with Vodafone, Intelesens and Cowper Care. - Organised 2x Clinical Trials, performance and evaluation reports highlighted areas for development in hardware and software by venture partners and achieved all stakeholder’s set objectives.

Fettes Management - Sports Industry Strategic Planning and Marketing (contracted to The Seve Ballesteros Academy)Planning and strategy for on-line Golf Academy. Retail & Commercial opportunity analysis and key Partnership development; Effective brand leverage led to key commercial alliances with Glenbrae & Stromberg; a BBC, 2 part documentary; the De Vere Group; MD Golf; all contributed in the successful launch of the on-line Seve Ballesteros Academy at the British Open 2010, resulting in 15,000 event customers signed up through on-site event marketing, 250,000+ unique website visitors post event week 1.

Operations project manager: Ire Jun'07 - Jan'09Redesign of procedural and process flow within the Warehouse division. Reviewed warehouse operations management, implemented productive KPI’s, processes and procedures. - Implementation of efficient processes and team training- Intra-company analysis and success in meeting operational targets led to €3m contract renewal.Business Development: TEAM-CV Ire Jan’09 – May’10- Up-selling and new business development from improved reputation created new revenues of €150k+ pa.- Strategic and P&L analysis showed efficiency & capital issues. Staff feedback loops drove operational efficiencies; reduced invoice processing time; cleared a 6 month backlog; return to black within four months.- Low productivity issues: mediation, led to organisational re-structure. Negotiated with stakeholders to address issues in return for KPI targets. Resulted in an increase from 65%-106% billable hrs and improved staff morale.

Development of commercial opportunities for Le Mans 24hrs focused team. Business Plan creation. Delivery of multi-level Commercial Sponsorship agreements for LMES (Europe) and ALMS (US) racing series. Creation of Brand identity for Retail and Corporate purposes.- Negotiated commercial terms for logistics and corporate hospitality in the US, Europe & Asia, securing agreements with 888.com, Gumball3000, Michelin, Gumpert, & Virgin.

Business plan creation, led to entry into the Cambridge House Library (Doug Richards) "Running the Gauntlet" funding competition, top 10 finish; Set up Primary fundraising opportunities from Banks, angel investors and VC's.

Diplomatic and Armoured car specialist; integrated into the Diplomatic community to advise both privately and officially on the building, sale and supply of BMW Products to Diplomats and VIP’s worldwide.• Execution of BMW’s Strategic Sales & Marketing goals achieved by building and managing key relationships with Royal Families, VIP’s, Ambassadors, High Commissioners and Diplomatic staff.• Lead management, sales forecasting & reporting, closed negotiations and organised marketing events (in assoc. Queen’s Club, Wentworth GC)

Northern Ireland Team Development Ltd designed and taught, bespoke Group and Team Dynamics and Communications courses to Senior and Junior Management teams, Sales, HR, Marketing Teams. Clients included Microsoft, Orange, Astra Zenica, Civil Service