Caleb Martin Email & Phone Number

Chapel Hill, NC, US

• Refined sales forecasting process for $200M ARR subscription business through insights and modifications to Salesforce reporting, improved quarterly forecast accuracy by 25%
• Owned global pipeline reporting for subscription service package, drove data driven insights through creation of 5+ dashboards to support sales and delivery of the service with 100% growth YoY
• Managed pilot program for key Fortune 500 accounts to trial subscription services resulting in 50% conversion to paid services for over $1.5M in recurring revenue
• Led cross-functional pricing and deal desk team responsible for identifying gaps in the subscription service order generation process; improved renewal contract automation and increased ARR by 10%

• Led global university relations program to hire over 500 sales and marketing positions
• Planned headcount requirements for 4 global regions through cross-functional coordination between human resources, finance, and senior executives

Austin, Texas Metropolitan Area

• Executed pricing, promotion, and placement for 5 brands with annual revenues over $950M; exceeded annual sales targets with two consecutive years of 30% growth
• Coordinated supply availability of top performing products; improved annual unit sales by 22%
• Led cross-functional team analyzing daily industry price positioning, coordinated actions based on competitor pricing, resulted in increased weekly sales of over $100K
• Launched 15 new products on the Dell e-commerce platform; coordinated marketing assets to highlight the top features of each launch for the appropriate target audience, drove 6% incremental revenue

Chapel Hill, NC

MBA graduate in Marketing and Technology

Round Rock, Texas

• Launched pilot improving social media engagement with consumer and small business leads and validated across sales and marketing functions; grew monthly revenue forecasts by 3%
• Planned e-commerce chatbot implementation to engage 120K additional customers annually

• Completed daily analysis of enemy capabilities and limitations affecting the Gulf Cooperation Council; prepared breifings of analysis to Army senior leaders for contingency preparations
• Provided key updates to four-star commanding general of Army Forces Command in preparation for worldwide troop deployments

Wilmington, NC

• Managed a rotating portfolio of a dozen loans and ensured all loans met Small Business Administration (SBA) requirements prior to disbursement of funds
• Closed loans in less than a month on average, increasing cycle times and improving profitability

Wilmington, NC

• Facilitated financial sales to hundreds of clients through recommending products that fit the customer; followed up by phone or email to ensure needs were met

Wilmington, NC

• Start-up company selling vitamins and supplements wholesale to local gyms
• Managed two regional sales reps, refined sales targets, and improved customer conversion by 15%
• Increased quarterly sales 40% by implementing social media marketing plan and B2B sales strategy
• Refined supply chain operations for receipt and delivery of product; increased monthly cash flows by 10% while decreasing 20% of inventory on hand; zero decrease to customer product availability

• Managed team of 5 soldiers who analyzed and distributed intelligence reports responsible for protecting 5K+ U.S. service members and $1B+ in Department of Defense (DOD) assets
• Directed and executed annual security training for 700 service members resulting in zero security incidents throughout the unit
• Planned inspections of arms, ammunition, and explosives for 2K+ personnel, ensuring 100% compliance with Department of the Army standards

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Communication Studies, Cum Laude